Essex Rental Corp. Provides Update on Coast Crane New Equipment Distribution
February 18 2011 - 8:30AM
Business Wire
Essex Rental Corp. (Nasdaq: ESSX; ESSXW; ESSXU) ("Essex")
today announced that its wholly owned subsidiary, Coast Crane
Company (“Coast Crane”), has agreed to continue to serve as a new
equipment dealer for certain Manitowoc products, consisting of
Potain tower cranes, including the self-erecting and city
hammerhead cranes, in the western US, Alaska, Hawaii and Guam.
Coast Crane will no longer serve as a distributor of new
Manitowoc and Grove branded crawler and telescopic cranes, but will
remain a National Key Account for all the Manitowoc Crane Group
products which will allow Coast Crane to continue purchasing all
new equipment for its rental fleet and parts directly from the
manufacturer. This structure is similar to the successful
relationship that has existed between Essex Crane and the Manitowoc
Crane Group for more than fifteen years.
Besides the Potain tower crane lines, Coast Crane will continue
to act as a new equipment dealer for several other manufacturers,
including Tadano, Mantis, Little Giant, Manitex, Lull and other
lines currently represented.
Ron Schad, President and CEO of Essex Rental Corp., stated, "We
are pleased to continue representing certain Manitowoc products,
and expect to add additional manufacturers’ product lines and
territories in the near-term based on discussions that we have had
to date. We consider our three core competencies to be new and used
equipment distribution, a broad national offering of rental
equipment, and service and parts support, and plan on aggressively
building these primary business lines."
Mr. Schad continued, "Thus far, we are pleased with the Coast
Crane acquisition. We recently completed a comprehensive appraisal
of Coast Crane’s assets and they were valued consistent with our
purchase price. Further, the acquisition has broadened our business
prospects and we are excited by the many growth opportunities
presenting themselves, as well as with Coast Crane’s exceptionally
dedicated and knowledgeable employees. These growth opportunities
combined with improving asset utilization across our entire rental
fleet will allow us to generate attractive returns for our
shareholders."
About Essex Rental Corp.
Essex, through its subsidiaries, Essex Crane Rental Corp. and
Coast Crane Company, is one of North America's largest providers of
mobile cranes (including lattice-boom crawler cranes, truck cranes
and rough terrain cranes), self-erecting cranes, stationary tower
cranes, elevators and hoists, and other lifting equipment used in a
wide array of construction projects. In addition, the Company
provides product support including installation, maintenance,
repair, and parts and services for equipment provided and other
equipment used by its construction industry customers. With a fleet
of over 1,000 cranes and other construction equipment and
unparalleled customer service and support, Essex supplies a wide
variety of innovative lifting solutions for construction projects
related to power generation, petro-chemical, refineries, water
treatment and purification, bridges, highways, hospitals,
shipbuilding, offshore oil fabrication and industrial plants, and
commercial and residential construction.
About Coast Crane Company
Founded in 1970, Coast Crane Company has grown to become the
market leader for innovative lifting solutions throughout Western
North America, Alaska, Hawaii, Guam and the South Pacific. The
Company provides both used and new equipment including rough
terrain cranes, boom trucks, tower cranes, and other lifting
equipment. Products are rented and sold through a regional network
including 13 branch locations and covering over 3,000 customer
accounts. Coast Crane enjoys strong working partnerships with the
leading crane and lifting manufacturers in the U.S. and has a
dedicated and unparalleled customer service and support team.
Some of the statements in this press release and other written
and oral statements made from time to time by Essex, Coast and
their respective representatives are "forward-looking statements"
within the meaning of Section 27A of the Securities Act of 1933, as
amended, and Section 21E of the Securities Exchange Act of 1934, as
amended. These statements include statements regarding the intent
and belief or current expectations of Essex, Coast and their
respective management teams and may be identified by the use of
words like "anticipate", "believe", "estimate", "expect", "intend",
"may", "plan", "will", "should", "seek", the negative of these
terms or other comparable terminology. Investors are cautioned that
any such forward-looking statements are not guarantees of future
performance and involve risks and uncertainties, and that actual
results may differ materially from those projected in the
forward-looking statements. Important factors that could cause
actual results to differ materially from Essex's or Coast's
expectations include, without limitation, the continued ability of
Essex and Coast to successfully execute their respective business
plans, the possibility of a change in demand for the products and
services that Essex provides (through its subsidiary, Essex Crane)
and that Coast provides, the failure to obtain Bankruptcy Court
approval of the Coast acquisition, intense competition which may
require us to lower prices or offer more favorable terms of sale,
our reliance on third party suppliers, our indebtedness which could
limit our operational and financial flexibility, global economic
factors including interest rates, general economic conditions,
geopolitical events and regulatory changes, our dependence on our
management team and key personnel, as well as other relevant risks
detailed in our Annual Report on Form 10-K and other periodic
reports filed with the Securities and Exchange Commission and
available on our website, www.essexcrane.com. The factors listed
here are not exhaustive. Many of these uncertainties and risks are
difficult to predict and beyond management's control.
Forward-looking statements are not guarantees of future
performance, results or events. Essex assumes no obligation to
update or supplement forward-looking information in this press
release whether to reflect changed assumptions, the occurrence of
unanticipated events or changes in future operating results or
financial conditions, or otherwise.
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