Fashion Expert Khaliah Ali Joins ShopNBC as Guest Host of Show Series "Boutique Chic"
July 30 2009 - 6:14PM
Marketwired
ShopNBC (NASDAQ: VVTV), the premium lifestyle brand in electronic
retailing, announced today that Khaliah Ali, author, fashion
expert, TV personality, Ford Model, motivational speaker, and
social activist has joined the shopping network as the inspiration
and designer of the newly created show series, "Boutique Chic."
Upcoming appearances for Ms. Ali on ShopNBC include Friday, July 31
at 1 am, 10 am and 2 pm ET. ShopNBC is available anywhere: cable
and satellite TV, mobile devices (iPhone and iPod Touch), online at
www.ShopNBC.com, and streamed live at www.ShopNBC.TV.
Ms. Ali, daughter of Muhammad Ali, has been involved in the
fashion industry for nearly two decades. As a Ford plus size model
and spokesperson, designer of "The Khaliah Ali Collection," and
creator of the "Khaliah Ali Collection" for Simplicity Sewing
Patterns INC., Ms. Ali is passionate about giving women of all
sizes the opportunity to be fashionable and confident in their own
skin. The Emmy-nominated television host strives to present easy
wear and easy care fashion styles and ideas to all women,
regardless of size. In 2007, Ms. Ali shared her personal battle and
triumph of attaining and controlling a healthy body weight in her
successful book, "Fighting Weight" (HarperCollins). As guest host
of "Boutique Chic," Ms. Ali will appeal to real women of all shapes
and sizes looking for fashion advice and wardrobe direction.
ShopNBC's show series, "Boutique Chic" will showcase apparel
designed for today's modern woman, featuring a patented Miracle
Stretch Knit fabrication. This figure-flattering and comfortable
fashion line offers wrinkle-free styles available in bold mix and
match separates for the woman on the go. The program will also
offer viewers an array of fashionable apparel for all shapes, sizes
and ages. In addition, Ms. Ali will bring her fashion expertise and
knowledge to viewers, empowering women to dress their best while
exuding confidence in their figure.
"We are excited to have Khaliah join ShopNBC as a guest expert
and host," said Kris Kulesza, Senior Vice President of
Merchandising. "Her unique experience in the fashion world and deep
passion for the art of designing will make for wonderful on-air
stories. We are confident that her positive messages will resonate
dearly with our viewers, and we look forward to bringing her style
to life on ShopNBC."
Cindy Chen-Derkacz, Vice President of Apparel and Accessories,
added, "Khaliah is not only an inspirational designer, she is also
a positive role model for women of all ages. She understands how
challenging the balancing act is of juggling a busy work and family
life while looking as fashionable, fit and healthy as possible. Her
brand adds further credibility to our fashion category, and we feel
strongly that our customer will welcome Khaliah into their home
while building a fan following of 'Boutique Chic.'"
ShopNBC Guest Host and Fashion Expert Khaliah Ali said: "I am
excited to be a part of ShopNBC and its premium lifestyle brand. My
mission is to give women of all sizes the opportunity to be
fashionable, determine what is right for one's body type, and
convey their inner beauty through their outward appearance. The
fashionable separates in the Boutique Chic Collection, combined
with my passion for fashion and fine eye for detail, can help
empower women to confidently look and feel great at any size."
Top 3 Upcoming Must-See Moments with Khaliah Ali on ShopNBC
-- Impress with Ease. The timeless Cardigan (A17744) and Reptile
Embossed Skirt (A17746) are part of an enticing array of
fashion-forward, mix-and-match separates from "Boutique Chic." Ms.
Ali will demonstrate how to choose the right pieces from the
collection to create the perfect easy-wear outfit for every figure
and lifestyle.
-- Wash and Wear. Experience the fusion of style and simplicity
with the easy care Printed Stretch Knit Long Sleeve Shirt Dress
(A17743). Its fashionable and low maintenance style gives today's
modern woman the perfect wardrobe staple without the hassles and
expense of dry cleaning.
-- Enjoy Size-less Beauty. Forget about the number on the tag
and focus on flattering individual figures while radiating
confidence with Ms. Ali's guidance and expertise. The Scoop Neck
Embroidery Tunic (A17731) and Embroidery Bootcut Pant (A17736)
provide an easy care and easy wear solution for a stylishly pulled
together look at any size.
Tune in to watch the debut of Ms. Ali on ShopNBC Friday, July 31
at 1 am ET. To learn more about Khaliah Ali on the ShopNBC network,
please visit www.ShopNBC.com.
About ShopNBC
ShopNBC is a multi-channel electronic retailer operating with a
premium lifestyle brand. The shopping network reaches 73 million
homes in the United States via cable and satellite television: DISH
Network channels 134 and 228; DIRECTV channel 316. Programming is
also streamed live on the web at http://www.ShopNBC.TV. Its
companion Internet site, http://www.ShopNBC.com, is recognized as a
top e-commerce site with compelling product videos. ShopNBC is
owned and operated by ValueVision Media (NASDAQ: VVTV).
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Contact: Anthony Giombetti ShopNBC 612-308-1190 Email
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