ShopNBC Enhances Customer Experience With Launch of Industry First One-Rate Shipping Initiative for Holiday 2009
November 05 2009 - 9:00AM
Marketwired
ShopNBC (NASDAQ: VVTV), the premium lifestyle brand in electronic
retailing, today announced the launch of an industry first,
one-rate shipping and handling program to provide a premium
shopping experience for its customers during Holiday 2009. The
one-rate shipping initiative titled "ValueShipping" offers
customers one low shipping rate for all purchases made within one
day; all additional orders are shipped free. As part of the
network's ShopNBC Anywhere initiative, customers can shop via cable
and satellite TV; mobile devices (iPhone and iPod Touch); online at
www.ShopNBC.com, and streamed live at www.ShopNBC.TV.
ValueShipping is a component to the company's overall Holiday
2009 ShopNBC With Confidence strategy, which collectively is a
broad-based program comprised of a number of strategic initiatives
designed to deliver a premium shopping experience. All items for
sale at ShopNBC's multi-channel platform of TV, Internet and mobile
are eligible as part of ValueShipping, and they need not be
purchased within the same transaction -- only within the same
24-hour time frame between 12 am and 11:59 pm ET. The shipping rate
charged within the 24-hour period is determined by charging only
the highest shipping and handling cost of all of the items ordered.
Items purchased must be shipped to the same address.
ValueShipping at ShopNBC was born through the innovation of new
technologies and logistics infrastructure processes at the
company's state-of-the-art distribution center in Bowling Green,
Kentucky. With these new advancements and a centralized
distribution center, ShopNBC's facility can package multiple items
in one box. This results in increased efficiencies and savings to
the company, which are passed directly on to the customer.
"We are constantly striving to make our shopping experience more
enjoyable, easy and convenient," said Keith Stewart, ShopNBC's
President & CEO. "ValueShipping is our latest effort in the
company's customer centricity focus. We have now simplified their
purchase decisions even more so by removing the added consideration
and extra cost of multiple shipping and handling fees. Launched
just in time for Holiday shopping 2009, we are excited to provide
this great value to our customers as a benefit of shopping with
ShopNBC."
Added Mr. Stewart: "Not only is ValueShipping a first in the TV
shopping industry, but it also is a differentiator for us in our
marketspace, which helps uniquely position ShopNBC to be more
competitive and a true destination for gifts just in time for this
Holiday season. Customers will be able to shop all day long and pay
only one shipping rate for their entire purchase. We are saving
customers money while being more environmentally conscious by
shipping purchases together."
To find out more about ValueShipping and ShopNBC With
Confidence, visit www.ShopNBC.com.
About ShopNBC
ShopNBC is a multi-channel electronic retailer operating with a
premium lifestyle brand. The shopping network reaches 73 million
homes in the United States via cable and satellite television: DISH
Network channels 134 and 228; DIRECTV channel 316. Programming is
also streamed live on the web at http://www.ShopNBC.TV. Its
companion Internet site, http://www.ShopNBC.com, is recognized as a
top e-commerce site with compelling product videos. ShopNBC is
owned and operated by ValueVision Media (NASDAQ: VVTV).
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Contact: Anthony Giombetti Media Relations 612-308-1190 Email
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