Paula Deen Shares Her “Secret Recipe for Style” with Exclusive Clothing Collection at EVINE Live
March 15 2016 - 8:00AM
EVINE Live (NASDAQ:EVLV), a digital commerce company that invites
consumers to shop, share and smile (evine.com), today announced
that it will premiere “Paula Deen’s Closet” on April 11 and 12.
Paula Deen, a culinary icon, author of 14 cookbooks and
restauranteur, is bringing her Southern charm and savory
personality to EVINE Live with an exclusive clothing collection
inspired by her personal wardrobe.
A photo accompanying this announcement is available at
http://www.globenewswire.com/NewsRoom/AttachmentNg/17621ef0-0d16-4f39-a14a-ce66c1296f76
“Since joining EVINE Live last year, Paula Deen has
become a regular face on our network and a beloved member of our
family. We’re thrilled to continue expanding Paula’s brand and
sharing her sophisticated style with viewers,” said Penny Burnett,
Chief Merchandising Officer of EVINE Live. “While not widely known,
Paula is actually quite the fashionista. In fact, her personal
wardrobe is so large that she had to install a moving dry cleaning
rack inside her closet. With the debut of this new collection, fans
will have the opportunity to step inside Paula’s closet and
experience her savory sense of style for themselves.”
“If there’s one thing I love more than cooking,
it’s clothing,” said Paula Deen. “Whether I’m at EVINE Live, on the
set of my cooking shows or just stopping by one of my restaurants
for an order of Savannah crab cakes, people always seem to be
asking, ‘Paula, where did you get that outfit?’ I can’t wait to
start telling them, ‘at EVINE Live, ya’ll!’”
“Paula Deen’s Closet,” which will launch on April
11 and 12, builds on the success of her exclusive home, kitchen and
pantry collections. Debuting on the heels of “Paula Deen’s Home”
this past weekend, “Paula Deen’s Closet” will premiere with a broad
assortment of exclusive styles. The clothing line will feature a
number of sophisticated and colorful pieces, including jackets,
bottoms, dresses and more. Reflective of Paula’s personal style,
the soft, flowy and comfortable designs showcase bright prints,
lace details and more.
Viewers are invited to tune in to EVINE Live via
cable and satellite, mobile apps and live streaming online at
www.evine.com. EVINE Live airs on DIRECTV Channels 73 and 316, DISH
Network channels 134 and 228 and the nation's top cable providers.
Find EVINE Live in your area: bit.ly/1CNa450.
For more information on Paula Deen’s EVINE
Live collections, visit www.evine.com/PaulaDeen.
For more information on EVINE Live, visit
www.evine.com.
About EVINE Live Inc. EVINE Live
Inc. (NASDAQ:EVLV) is a digital commerce company that offers a
compelling mix of proprietary and name brands directly to consumers
in an engaging and informative shopping experience via television,
online and on mobile. EVINE Live reaches approximately 88 million
cable and satellite television homes 24 hours a day with
entertaining content that invites its community of customers to
shop, share and smile in a comprehensive digital shopping
experience.
About Paula Deen Paula Deen has
sold over 11 million copies of her 14 cookbooks. Deen’s first live
tour, “Paula Deen Live!” commenced in June 2014, and featured
cooking demonstrations, games, and stories with Paula and her
fans. In September 2014, Paula Deen Ventures launched the
“Paula Deen Network," a subscriber-based interactive digital
experience that broadcasts a variety of exclusive content featuring
Paula anytime, anywhere. She showcases her signature Southern
dishes and simple, healthy meals in a fun, unscripted format on a
daily basis with all-new recipes, episodes and cooking tools.
The Lady & Sons, the Savannah, Georgia restaurant Paula
founded with her sons, Jamie and Bobby Deen, remains one of the
country’s most popular regional restaurants. On March 11,
2015, Paula launched her first free mobile game, Paula Deen’s
Recipe Quest. In April 2015, she opened her new restaurant,
Paula Deen’s Family Kitchen, in Pigeon Forge, TN. In May
2015, Paula Deen Ventures launched Paula’s podcast, Get
Cooking with Paula Deen, and radio show, What’s Cooking
with Paula Deen. On September 8, 2015, Paula released her new
cookbook, Paula Deen Cuts The Fat: 250 Favorite Recipes
All Lightened Up. Also in the fall of 2015, Paula competed in
the twenty-first season of ABC’s hit show “Dancing with
the Stars,” and successfully made it halfway through the
competition. Deen’s robust social media following includes Facebook
(4.5 million likes), Twitter (1.43 million followers) and
Pinterest (273,300 followers). Paula Deen Ventures is headquartered
in Savannah, Georgia, with offices in New York.
The photo is also available at Newscom, www.newscom.com, and via
AP PhotoExpress.
Contacts
Media:
Dawn Zaremba
EVINE Live Inc.
press@evine.com
(952) 943-6043
For Paula Deen:
Jaret Keller
Key Group Worldwide
jkeller@keygroup.tv
(212)988-7701
Investors:
Jason Iannazzo
EVINE Live Inc.
jiannazzo@evine.com
(952) 943-6126
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