Sonya Dakar to Launch Exclusive Skincare Line at EVINE Live
April 14 2016 - 6:11PM
EVINE Live (NASDAQ:EVLV), a shopping destination and curator of
video content across all screens big and small (evine.com), today
announced that it will premiere Sonya Dakar Beauty Bootcamp, an
exclusive collection of anti-aging products from one of Beverly
Hill’s best-known skincare experts. Launching May 6 and 7 on TV,
online and mobile, the Sonya Dakar Beauty Bootcamp collection will
join EVINE Live’s other exclusive brands within its ever-expanding
product assortment.
A photo accompanying this announcement is available at
http://www.globenewswire.com/NewsRoom/AttachmentNg/66fb13f6-3dc5-4b31-a4aa-a031bdbc45c5
“We’re thrilled to welcome Sonya Dakar to the EVINE Live family
and can’t wait to share her more than three decades of skincare
experience with our viewers,” said Bob Rosenblatt, Chairman and
interim CEO at EVINE Live. “Sonya has worked with some of the
biggest names in Hollywood, including A-list actors and actresses,
top models and award-winning musicians, and now for the first time,
she’s accessible to every woman in America. That’s an experience
that only EVINE Live can deliver and the reason why this premiere
is so special.”
Since 1971, Sonya Dakar has been a leader in the skincare
industry, offering her cutting-edge skincare treatments to
entertainment’s elite. Starting her business out of her home, word
quickly spread throughout Hollywood that if you wanted great skin,
you had to see Sonya. Her popularity quickly grew, and what started
as a Hollywood secret soon flourished into an award-winning brand.
Today, Sonya works with clients at her luxurious five story skin
clinic located in the heart of Beverly Hills. Her daughter, Mimi,
who has learned the family business and now serves as Creative
Director of the Sonya Dakar empire, will join her mother on EVINE
Live.
“When clients walk into my clinic, it’s my goal to provide them
a one-on-one treatment and a luxurious, unforgettable experience.
The Beauty Bootcamp collection allows me to do just that, but in a
way that’s affordable for all women,” said Sonya Dakar. “Not only
is this collection exclusive to EVINE Live, but it’s the only
skincare in the world that features our proprietary BioStem
technology outside of our clinic. This is a must-have for anyone
wanting to feel younger and more radiant. I can’t wait to join my
daughter Mimi on EVINE Live and introduce the world to my newest
collection.”
During the May 6 and 7 premiere on EVINE Live, Sonya will offer
seven carefully curated kits, each comprised of select Sonya Dakar
Beauty Bootcamp products hand-picked by Sonya to work together as a
system and target specific skincare concerns. The collection, which
features the exclusive BioStem technology, is a powerful,
results-driven line of anti-aging products. Offering solutions for
everything from fine lines and wrinkles, to skin luminosity and
darkness around the eyes, the Beauty Bootcamp collection is
designed to “get your skin in shape.”
Viewers are invited to watch the premiere via cable and
satellite, mobile apps and live streaming online at www.evine.com.
EVINE Live airs on DIRECTV channels 73 and 316, DISH Network
channels 134 and 228 and the nation's top cable providers. Find
EVINE Live in your area: bit.ly/1CNa450.
For more information on Sonya Dakar, visit
www.evine.com/SonyaDakar. For information on EVINE Live, visit
www.evine.com.
About EVINE Live Inc. EVINE Live Inc.
(NASDAQ:EVLV) is a digital commerce company that offers a
compelling mix of proprietary and name brands directly to consumers
in an engaging and informative shopping experience via television,
online and on mobile. EVINE Live reaches approximately 88 million
cable and satellite television homes 24 hours a day with
entertaining content that invites its community of customers to
shop, share and smile in a comprehensive digital shopping
experience.
About Sonya DakarFor over forty years, Sonya
Dakar has established herself as one of the most sought-after,
innovative skincare specialists in the world. What began as a
Hollywood secret has flourished into a brand and leader in the
skincare industry. Sonya’s luxurious five-level flagship Beverly
Hills skin clinic is one of the most advanced facilities in the
nation. It is frequented by Hollywood A-listers and beauty insiders
who flock to her for effective yet non-invasive treatments that
allow them to walk out the door red-carpet ready. Her premier
product line, Sonya Dakar NutraSphere, is a beauty editor favorite
lauded by leading publications such as Allure, Cosmopolitan and
Harper’s Bazaar. All of Sonya’s products incorporate her green
approach to skincare by utilizing the most cutting-edge natural
ingredients.
The photo is also available at Newscom, www.newscom.com, and via
AP PhotoExpress.
Contacts
Media:
Dawn Zaremba
EVINE Live Inc.
press@evine.com
(952) 943-6043
Investors:
Jason Iannazzo
EVINE Live Inc.
jiannazzo@evine.com
(952) 943-6126
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