Evine Partners with World-Famous Hand Supermodel to Launch Exclusive Skincare Line
August 08 2016 - 3:33PM
Evine Live Inc. (NASDAQ:EVLV), a shopping destination and curator
of video content across all screens big and small (evine.com),
announced today that it will debut SIROTTM, an exclusive anti-aging
skincare line, on August 19th. Founded and created by world-famous
hand supermodel Ellen Sirot, the collection uses advanced,
patent-pending Transformative Glass Technology™ to deliver a
skincare collection and philosophy never seen before in the
industry. Through an innovative day and night system for the face,
body and hands, normal looking skin can achieve a glass like
appearance.
“In the world of modeling and advertising, few hand models are
as prolific and revered as Ellen Sirot. We’re thrilled to share her
story, expertise and product with Evine customers,” said Michael
Henry, Chief Merchandising Officer at Evine. “We look forward to
building the SIROT brand at Evine and will continue to bring
customers exclusive values on the industry’s latest technologies
and trends.”
For over two decades, Sirot’s ageless hands have earned her
worldwide acclaim as the “Supermodel of Hands.” Her portfolio
includes numerous household brands, such as Neutrogena, Dawn Dish
Soap, Sally Hansen and Campbell’s. Sirot has also worked as a
“hand-in” for A-list celebrities and TV personalities such as Katie
Holmes, Sarah Jessica Parker and Hillary Swank.
“Every woman has ‘that moment’ – the moment when they first
notice their skin isn’t as smooth and youthful as it once was. For
me, that moment came 15 years ago when I looked down at my hands…
my livelihood… and saw the first signs of aging. I couldn’t sit
idly by and watch my hands age. I had to do something about it. I
made it my mission and set out to find the perfect anti-aging hand
cream,” said Ellen Sirot. ”What I didn’t know 15 years ago was that
my quest for youthful hands would lead me to an ingredient as
powerful as Transformative Glass Technology. Finding this
technology changed everything for me. That’s when I decided I
couldn’t let my life go by without sharing this discovery.”
SIROT works by using its patent-pending Transformative Glass
Technology to transform the look of skin into a glass like surface.
Using a day and night philosophy, SIROT brings immediate and long
term results to anyone who wants to look younger and feel better
about their skin and appearance. Easy and effortless, the routine
takes less than one minute a day and night.
“There are ingredients in these beautiful glass bottles that
will amaze you,” continued Sirot. “A combination of unique
peptides, 3-D oat sugars and mushrooms that create the look of
toned skin; even molecules based on silicium that support the
appearance of collagen, volume and elasticity. It’s really natural
and just so effective. The best of science and nature working
together hand in hand!”
SIROT features a full line of anti-aging products for face, body
and hands, including day and nighttime cleansers. Everything
is dermatologically tested, cruelty-free and free from parabens,
sulfates, petroleum/petrolatum, mineral oil, ethanol, phthalates
and artificial colors. Committed to easy, quick and effective
solutions, SIROT aims to change the look and feel of skin while
helping women fall in love with their skincare routines.
SIROT debuts live on Evine on August 19 at 6PM and 10PM ET;
August 20 at 11AM, 3PM and 8PM ET; and August 21 at 1PM
ET.
Viewers are invited to watch the premiere via cable and
satellite, mobile apps and live streaming online at www.evine.com.
Evine airs on DIRECTV channels 73 and 316, DISH Network channels
134 and 228 and the nation's top cable providers. Find Evine in
your area: bit.ly/1CNa450.
For more information on SIROT, visit www.evine.com/SIROT. For
more information on Evine, please visit www.evine.com.
About Evine Live Inc.Evine Live Inc.
(NASDAQ:EVLV), a shopping destination and curator of video content
across all screens big and small (evine.com), operates Evine, a
digital commerce company that offers a compelling mix of
proprietary, exclusive and name brands directly to consumers in an
engaging and informative shopping experience via television, online
and on mobile. Evine reaches approximately 88 million cable and
satellite television homes 24 hours a day with entertaining content
in a comprehensive digital shopping experience.
Please visit www.evine.com/ir for more investor information.
Contacts:
Media:
Carl Schroeder
Evine Live Inc.
press@evine.com
(952) 943-6574
Amanda Zerbib
ALISON BROD PUBLIC RELATIONS
amandaz@alisonbrodpr.com
(212) 230-1800
Investors:
Jason Iannazzo
Evine Live Inc.
jiannazzo@evine.com
(952) 943-6126
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