Farmer Brothers Names Matthew Swenson Vice President of Coffee Operations
March 01 2024 - 5:00PM
Farmer Brothers (NASDAQ: FARM) a leading roaster, wholesaler, and
distributor of coffee, tea and allied products, announced today it
has appointed Matthew Swenson as vice president of coffee
operations. In his new role, Mr. Swenson will take on the
management of some areas previously led by President and Chief
Executive Officer John Moore, including the company’s green coffee
procurement, research and development, coffee excellence, roasting
and manufacturing, and coffee sustainability initiatives.
Mr. Swenson has almost 20 years of leadership experience in the
coffee industry, most recently serving as the director of coffee at
Nestle. Prior to that time, he was the chief product officer at
Chameleon Cold Brew and director of U.S. operations at Nobletree
Coffee.
“Matt is highly regarded across the coffee industry for his vast
knowledge and expertise. He also has a long track record of success
in developing systems and growing revenue for organizations
throughout the coffee and beverage sector,” said Mr. Moore. “We are
incredibly excited to have him join our leadership team at this
pivotal moment as Farmer Brothers focuses solely on our direct
store delivery (DSD) business.”
Mr. Swenson has long been an active leader in the coffee
industry. He is currently serving on the board of trustees for the
Coffee Quality Institute and is a frequent guest speaker at
industry events. He has also previously served on the cold brew
technical committee for the scientific advisory group at the
National Coffee Association, as well as a judge for several
international coffee competitions. Mr. Swenson is a certified Q
Arabica Grader and a former Q Arabica instructor with the Coffee
Quality Institute.
“Farmer Brothers has long been known for its quality coffee and
products and outstanding customer service. I look forward to
working with John once again and the team to unlock the full
potential of our DSD network as we meet the needs of our customers
today, with an eye on tomorrow,” said Vice President of Coffee
Operations Matthew Swenson.
In conjunction with this appointment, the company announced the
issuance of a restricted stock unit award consisting of a total of
19,337 shares of the company’s common stock under the Farmer
Bros. Co. 2020 Inducement Incentive Plan through an award of
restricted stock units on March 1, 2024, to Mr. Swenson. This award
will ratably vest over three years on each anniversary of the award
date, subject to Mr. Swenson’s continued employment with the
company through each vesting date.
The inducement plan is used exclusively for the grant of equity
awards to individuals who were not previously employees
of Farmer Brothers, as an inducement material to such
individuals entering into employment with the company, pursuant to
Rule 5635(c)(4) of the Nasdaq Listing Rules.
About Farmer BrothersFounded in 1912,
Farmer Brothers is a national coffee roaster, wholesaler, equipment
servicer and distributor of coffee, tea and culinary products. The
company’s product lines include organic, Direct Trade and
sustainably produced coffee, as well as tea, cappuccino mixes,
spices and baking/biscuit mixes.
Farmer Brothers delivers extensive beverage planning services
and culinary products to a wide variety of U.S.-based customers,
ranging from small independent restaurants and foodservice
operators to large institutional buyers, such as restaurant,
department and convenience store chains, hotels, casinos,
healthcare facilities and gourmet coffee houses, as well as grocery
chains with private brand coffee and consumer branded coffee and
tea products and foodservice distributors. The company’s primary
brands include Farmer Brothers, Boyd’s, Cain’s, China Mist and West
Coast Coffee.
Investor Relations
ContactEllipsisInvestor.relations@farmerbros.com646-776-0886
Media contactBrandi WesselDirector of
Communications405-885-5176bwessel@farmerbros.com
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