Pretzelmaker Reveals Freshly Baked Rebrand
August 21 2023 - 12:07PM
Pretzelmaker, the innovator of soft Pretzel Bites, today announces
the unveiling of its modernized branding and new tagline
“Bite-Sized Fun, Full-Sized Flavor.” While the beloved pretzel
franchise will maintain its time-honored recipes and craveable menu
items, the new twist on its look will debut across platforms
beginning today, and is just as fresh as its iconic Pretzel Bites -
sure to deliver the next batch of customers for years to come.
“Continual investment in our brands is always
our top priority,” said Mason Wiederhorn, Chief Brand Officer at
FAT Brands. “It’s been a joy to build on our existing relationships
with franchisees and customers as we spent months of research and
effort to bring the new Pretzelmaker vision to life. We’re
confident this new look consolidates the brand’s values and
aspirations while owning a competitive leadership position.”
Pretzelmaker’s franchisees are behind this
commitment to modernization with several top operators already
committed to invest in their stores immediately, with work
beginning this month. Pretzelmaker’s new look will complement the
brand’s increased demand for online and to-go orders, while
continuing to offer fresh baked bite-sized products directly from
Pretzelmaker’s bakery case.
“It’s exciting to see Pretzelmaker continue to
lean into the leading innovator of Pretzel Bites brand positioning
– which you can see pulled throughout our new design and
promotional imagery,” said Jenn Johnston, Chief Marketing Officer
at FAT Brands. “We continue to modernize the guest experience by
providing expanded formats and ways to enjoy our fresh baked
product.”
Since getting its start in 1991 as a single
pretzel stand, fans have loved snacking on fresh-baked, hand-rolled
Pretzel Bites and sipping on fresh-squeezed, all-natural
lemonade.
For more information on Pretzelmaker, visit
www.pretzelmaker.com.
About FAT (Fresh. Authentic. Tasty.)
Brands FAT Brands (NASDAQ: FAT) is a leading global
franchising company that strategically acquires, markets, and
develops fast casual, quick-service, casual dining, and
polished casual dining concepts around the world. The Company
currently owns 17 restaurant brands: Round Table Pizza, Fatburger,
Marble Slab Creamery, Johnny Rockets, Fazoli’s, Twin Peaks, Great
American Cookies, Hot Dog on a Stick, Buffalo’s Cafe & Express,
Hurricane Grill & Wings, Pretzelmaker, Elevation Burger, Native
Grill & Wings, Yalla Mediterranean and Ponderosa and Bonanza
Steakhouses, and franchises and owns over 2,300 units worldwide.
For more information on FAT Brands, please
visit www.fatbrands.com.
About
Pretzelmaker® Since its first
stand opened in 1991, Pretzelmaker has been the home of Bite-Sized
Fun and Full-Sized Flavor. Best known as the innovator of Pretzel
Bites, fresh goes into Pretzelmaker’s entire philosophy - from
hand-rolled snacks to all-natural lemonade. Whether swinging by to
grab a to-go order or having a sit-down meal, Pretzelmaker is where
joy gets made. Pretzelmaker has grown into the second-largest soft
pretzel concept in the U.S., with over 280 locations worldwide, and
continues to innovate with breakfast, late-night and standalone
drive-thru concepts. For more information,
visit www.pretzelmaker.com.
MEDIA CONTACT:Ali Lloyd, FAT
Brandsalloyd@fatbrands.com 435-760-6168
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