Great American Cookies, the Original Cookie Cake franchise, and
Marble Slab Creamery, the imaginative small-batch ice cream brand,
proudly announce their partnership with March of Dimes, the leading
nonprofit fighting for the health of moms and babies. Tapping into
the brands’ synergies of celebrating family milestones, the three
organizations will join forces to honor Neonatal Intensive Care
Unit (NICU) patients, their families, and the healthcare
professionals caring for them.
To celebrate heroic NICU employees on Sept. 28,
NICU Staff Appreciation Day, Great American Cookies and Marble Slab
Creamery will provide a sweet surprise to select NICU teams around
the country by delivering Original Cookie Cakes and Ice Cream
Cakes. In honor of NICU Awareness Day on Sept. 30, Great American
Cookies and Marble Slab Creamery will donate $1 to March of Dimes
for every purchase made in-store or online. Additionally, customers
who order Cookie Cakes or Ice Cream Cakes online on Sept. 30 (and
pick up no later than Oct. 7) receive $3 off their Cookie Cake or
Ice Cream Cake with code.
Many babies will spend their earliest days
in the NICU due to preterm birth, birth defects, surgical or
genetic conditions, or other diagnosis. This time can be stressful
and overwhelming for families. The funds raised will help further
March of Dimes' critical support for families through programs like
the NICU Family Support® program, which offers family education,
staff training on family-centered care and an improved patient
experience.
"With 1 in 10 babies born preterm each year,
many of whom will spend time in the NICU, we appreciate the
remarkable impact NICU staff have on families," said Jenn Johnston,
Chief Marketing Officer at FAT Brands, Inc. "At Marble Slab
Creamery and Great American Cookies, we love sharing milestone
moments with families, whether it’s a birthday or first steps –
every milestone is worth celebrating. We have the perfect Cookie
Cakes and Ice Cream Cakes to do just that! We are proud to raise
funds to further the March of Dimes mission to improve the health
of all moms and babies.”
"For more than 20 years, March of
Dimes has been there for families with a baby in the NICU and
as they transition home, offering the support and
education they need, right when they need it," said Kelly
Ernst, March of Dimes Senior Vice President, Chief Revenue and
Impact Officer. “This NICU Awareness Month, we are inspired by
Great American Cookies and Marble Slab Creamery’s commitment to
celebrate the dedicated staff that work so hard to take care of
thousands of families each year with support from our hospital
partners across the country as part of their exciting Milestones
Matter initiative.”
For nearly 40 years, Marble Slab Creamery has
been an innovator in the ice cream space, dreaming up the frozen
slab technique and offering homemade, small-batch ice cream with
free unlimited mix-ins, shakes in a variety of flavors, and ice
cream cakes.
Since 1977, Great American Cookies has baked up
a reputation for not only being the creator of the Original Cookie
Cake, but also for its famous chocolate chip cookie recipe. Other
craveable menu items include brownies and Double Doozies™, made
with delectable icing sandwiched between two cookies.
To donate directly to the cause, please visit
the brands’ Milestones Matter website. For more information on
Great American Cookies, visit www.greatamericancookies.com. For
more information on Marble Slab Creamery, visit www.marbleslab.com.
The brands are thankful to partners Southern Champion Tray and
Specialty Box & PACKING CO. for enabling this partnership and
donation.
About FAT (Fresh. Authentic. Tasty.)
Brands FAT Brands (NASDAQ: FAT) is a leading global
franchising company that strategically acquires, markets, and
develops fast casual, quick-service, casual dining, and
polished casual dining concepts around the world. The Company
currently owns 17 restaurant brands: Round Table Pizza, Fatburger,
Marble Slab Creamery, Johnny Rockets, Fazoli’s, Twin Peaks, Great
American Cookies, Hot Dog on a Stick, Buffalo’s Cafe & Express,
Hurricane Grill & Wings, Pretzelmaker, Elevation Burger, Native
Grill & Wings, Yalla Mediterranean and Ponderosa and Bonanza
Steakhouses, and franchises and owns over 2,300 units worldwide.
For more information on FAT Brands, please
visit www.fatbrands.com.
About Great American
CookiesFounded on a family chocolate chip cookie recipe in
1977, Great American Cookies believes that pure, simple delight is
part of living a full life. Serving the Original Cookie Cake, fresh
baked cookies in a variety of flavors, brownies, and Double
Doozies™, we promise to treat you to bites of bliss that prove how
sweet life can be. With more than 400 bakeries across the country
and internationally in Bahrain, Guam, Saudi Arabia, and treats
available to ship right to your door, the sweet spot is always
close to home. For more information, visit
www.greatamericancookies.com.
About Marble Slab CreamerySince
dreaming up the frozen slab technique and serving fresh homemade,
small-batch Ice Cream in-store since 1983, Marble Slab Creamery has
always known how to dream big. We sprinkle our customers with
imagination and promise to inspire with infinite Ice Cream
possibilities to feed your curiosity and capture cravings. With our
always free mix-in philosophy, delicious Ice Cream and Shakes in a
variety of flavors, hand-rolled waffle cones, and Ice Cream Cakes,
imagination has no limits. Today, Marble Slab Creamery is enjoyed
by consumers across the globe with locations in Bahrain, Canada,
Kuwait, Saudi Arabia, Guam, Puerto Rico, and the United States. For
more information, visit www.marbleslab.com.
About March of DimesMarch of
Dimes leads the fight for the health of all moms and babies. We
support research, lead programs, and provide education and advocacy
so that every family can have the best possible start. Building on
a successful 85-year legacy, we support every pregnant person and
every family. To learn more about March of Dimes, please visit
marchofdimes.org.
MEDIA CONTACT:Ali Lloyd, FAT
Brandsalloyd@fatbrands.com 435-760-6168
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