Fifth Third Bank Financial Empowerment Mobile Serves More Than 1,000 Residents in First 60 Days
July 11 2024 - 9:18AM
Business Wire
The Fifth Third Bank Financial Empowerment Mobile, commonly
known as the eBus, brings financial access, social services and
education directly into communities across the Bank’s 11-state
footprint, especially in underserved areas. Since the eBus began
its 2024 tour on May 3, it has traveled nearly 3,000 miles, visited
18 communities and served nearly 1,100 community members.
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The Fifth Third Bank Financial
Empowerment Mobile brings financial access, social services and
education directly into communities across the Bank’s 11-state
footprint, especially in underserved areas. (Photo: Business
Wire)
"At Fifth Third, we believe that financial empowerment is an
important first step in helping to transform lives and
communities,” said Kala Gibson, chief corporate responsibility
officer. "Fifth Third’s eBus delivers financial tools and resources
to communities that may not have easy access to such resources.
This is part of our commitment to build strong communities and to
keep customers at the center of everything we do."
For 2024, the eBus has been reimagined to offer enhanced
experiences including immediate checking account opening,
face-to-face consultation pods for private conversations, and
access to credit counseling and community social service agencies.
Fifth Third has partnered with community organizations to bring the
eBus to areas that may not have access to not only financial
education resources, but statewide and national financial wellness
resources as well.
Since early May, the eBus has traveled to more than a dozen
communities across Ohio, Illinois and Indiana. The eBus will return
to Ohio in early August for a statewide tour, with stops planned
across the Cincinnati, Dayton, Columbus and Cleveland regions.
The increased offerings of the eBus include the services of
SpringFour, a leading financial health fintech, that connects
visitors to more than 24,000 free local, statewide and national
financial wellness resources from nonprofit and government
agencies.
Through its digital self-service financial wellness solution,
community members can access support in 14 categories including
food savings, rental resources, childcare, employment services,
small business support and more:
- Visitors enter their zip code and search for assistance in the
specific category where assistance is required.
- SpringFour provides instant, localized results for human and
social services organizations.
- Through the collaboration, the Bank and SpringFour will provide
tablets on the eBus for visitors to access the service or give
instructions for use on personal mobile devices.
About SpringFour
Founded in 2005, SpringFour is the first-of-its-kind, leading
financial health fintech that empowers banks, credit unions,
fintech lenders, employers, mortgage servicers, nonprofits, and
organizations across all industries to connect consumers with
vetted, local nonprofit and government financial health resources.
Trusted by more than 40 leading organizations including Capital
One, BMO, M&T Bank, Fifth Third, OppFi, KeyBank, Avant, Enova,
Oportun, Mission Lane, and more, SpringFour’s product suite
includes an innovative contact center tool, digital self-service
products, and APIs that increase payment performance, add brand
value, strengthen customer relationships, drive ESG and social
impact, support consumer financial health, and improve bottom
lines. SpringFour has received many prestigious awards including
American Banker’s Most Influential Women in Fintech, Inc.
Magazine's Female Founders 250, Real Leaders’ Top Impact Companies,
Fast Company's Brands that Matter, Finovate's Innovator of the
Year, and more. SpringFour is a Certified B Corporation and WBE. To
learn how SpringFour can benefit your organization, visit
springfour.com.
About Fifth Third
Fifth Third is a bank that’s as long on innovation as it is on
history. Since 1858, we’ve been helping individuals, families,
businesses and communities grow through smart financial services
that improve lives. Our list of firsts is extensive, and it’s one
that continues to expand as we explore the intersection of
tech-driven innovation, dedicated people and focused community
impact. Fifth Third is one of the few U.S.-based banks to have been
named among Ethisphere’s World’s Most Ethical Companies® for
several years. With a commitment to taking care of our customers,
employees, communities and shareholders, our goal is not only to be
the nation’s highest performing regional bank, but to be the bank
people most value and trust.
Fifth Third Bank, National Association is a federally chartered
institution. Fifth Third Bancorp is the indirect parent company of
Fifth Third Bank and its common stock is traded on the NASDAQ®
Global Select Market under the symbol "FITB." Investor information
and press releases can be viewed at www.53.com. Deposit and credit
products provided by Fifth Third Bank, National Association. Member
FDIC.
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version on businesswire.com: https://www.businesswire.com/news/home/20240711342208/en/
Amanda Nageleisen (Media Relations) amanda.nageleisen@53.com
Matt Curoe (Investor Relations) matt.curoe@53.com |
513-534-2345
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