Forrester Announces Full Conference Agenda For B2B Summit EMEA 2024
July 25 2024 - 5:00AM
Business Wire
The event will equip B2B marketing and sales
leaders with actionable insights to embrace genAI and transform
their revenue processes to maximise buyer value
Forrester (Nasdaq: FORR) today announced the full conference
agenda for its B2B Summit EMEA event being held in London and
digitally on October 7–9, 2024. This year, B2B marketing and sales
leaders are navigating several headwinds, including economic
uncertainty, shifting buyer behaviours, and evolving customer
expectations.
At B2B Summit EMEA, marketing and sales leaders will explore new
research, models, and insights to drive growth in an ever-evolving,
competitive market. With modern B2B buyers controlling their own
buying journeys, the event will showcase research and include
interactive sessions that will help organisations align their
marketing, sales, and customer success teams around buyer and
customer needs, and implement revenue process transformation.
Additionally, B2B leaders will learn how to optimise their
go-to-market performance by harnessing human and AI
capabilities.
Noteworthy event sessions include:
- Beyond The Breaking Point: It’s Time For A Revenue
Transformation. This keynote will reveal why customers can no
longer be an afterthought to revenue strategy and detail how
leaders can transform their mindsets, practices, and culture to
achieve results.
- Human + AI: Reinventing The B2B Buying Experience. In
this keynote, leaders will learn how to adjust marketing and sales
strategies as products and processes become more intelligent.
- Accelerate Growth With A Customer-Obsessed Strategy.
This session will explore best practices for co-creating an
actionable customer-obsessed growth strategy.
- The Future Of B2B Buyer Interaction. Learn about the
rapidly changing AI capabilities that are impacting B2B engagement
— both good and bad.
- Your MQL Addiction Costs You Millions. In this session,
leaders will learn how moving to buying groups and opportunities
improves conversion rates across the revenue process, driving
efficiency of marketing and sales.
Forrester will also celebrate its B2B Return On Integration
Honours and B2B Programmes Of The Year Award winners to recognise
organisations that have had outstanding achievements in marketing
and sales functions to drive revenue growth. In-person attendees in
London can access all sponsors and onsite content, including
facilitated discussions and special sessions such as the Executive
Leadership Exchange and several diversity and inclusion sessions.
Attendees of the B2B Summit digital experience will have access to
all conference sessions, including keynotes, track sessions, case
studies, and sponsors, via the event platform.
"European B2B leaders are poised on the brink of a tumultuous
year,” said Paul Ferron, VP and research director at Forrester.
“Amidst the challenges of sluggish economic expansion and uncertain
geopolitical climates, they are tasked with navigating the evolving
demands of an empowered buying group, the rapid expansion of AI,
and the onset of fresh European regulations. At B2B Summit EMEA,
marketing and sales leaders will gain invaluable insights and hear
from their peers on topics including how to transform revenue
processes, leveraging data, and harnessing AI to unlock new
possibilities, foster trust, and propel sustainable revenue
growth."
Resources:
- Register to attend Forrester’s B2B Summit EMEA.
- View the full agenda and speakers for B2B Summit EMEA.
- Learn about B2B Summit EMEA sponsorship opportunities.
About Forrester
Forrester (Nasdaq: FORR) is one of the most influential research
and advisory firms in the world. We help leaders across technology,
customer experience, digital, marketing, sales, and product
functions use customer obsession to accelerate growth. Through
Forrester’s proprietary research, consulting, and events, leaders
from around the globe are empowered to be bold at work — to
navigate change and put their customers at the centre of their
leadership, strategy, and operations. Our unique insights are
grounded in annual surveys of more than 700,000 consumers, business
leaders, and technology leaders worldwide; rigorous and objective
research methodologies, including Forrester Wave™ evaluations; more
than 100 million real-time feedback votes; and the shared wisdom of
our clients. To learn more, visit Forrester.com.
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Press contact Hannah Segvich hsegvich@forrester.com
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