FOX News Media’s 2024 Election Night Coverage Leads All Broadcast and Cable Networks With Over 13 Million Viewers
November 06 2024 - 7:35PM
Business Wire
Co-anchored by Bret Baier and Martha
MacCallum, Democracy 2024 Coverage on FOX News Channel is Once
Again Number One in All of Television with Viewers and A25-54 for
Second Straight Election
FOX News was the First Major Network to Call
the Election for Former President Donald Trump at 1:47 AM/ET,
Finishing the 1 AM Hour as the Most Watched
FOX News Media’s primetime coverage of election night across FOX
News Channel (FNC), FOX Network, FOX Business Network (FBN) and FOX
News Digital topped all television networks with nearly 13.6
million viewers and 4.4 million in the 25-54 demo, according to
data from Nielsen Media Research. FNC’s Democracy 2024 primetime
coverage averaged nearly 10.3 million in total viewers and 3.1
million in the 25-54 younger demographic, dominating the
competition in both categories and beating ABC, NBC, CBS and all
cable news networks for the second election in a row.
Co-anchored by Special Report’s Bret Baier and The Story’s
Martha MacCallum, the network’s marathon coverage from 6 PM - 3
AM/ET averaged 8.6 million viewers and 2.6 million in the 25-54
demo, leading all of television. FNC’s coverage peaked during the
10 PM/ET hour with 10.8 million viewers and 3.3 million in the
25-54 demo. Across total day (3 AM - 3 AM/ET), FNC also reigned
supreme, averaging 4.7 million viewers and 1.2 million in the
younger 25-54 demo for the duration of Election Day coverage. In
the 1 AM/ET hour, FNC’s Decision Desk was the first major network
to call the race for former President Donald Trump and the channel
commanded over 7.4 million viewers and 2.4 million in the 25-54
demo, leading CNN and MSNBC combined. In terms of cable news share,
FNC occupied 48% of viewers in primetime and 50% across total
day.
In commenting on the ratings performance, FOX News Media CEO
Suzanne Scott said, “FOX News dominated every aspect of this
historic election cycle from primary debates to town halls to being
the only network to conduct interviews with all four candidates in
both parties in a one-week span as Bret Baier helmed the most
buzzed about interview of the race. I am extremely proud of our
team’s commitment to delivering the top reporting and analysis to
the largest and most politically diverse audience in news and once
again beating every broadcast and cable network across the
board.”
FOX Business Network’s simulcast in primetime secured 897,000
viewers and 418,000 in the 25-54 demo marking the business
network’s most-watched primetime in network history in the younger
demo. Comparatively, CNBC’s primetime coverage averaged just
112,000 viewers and 51,000 in the 25-54 demo.
According to Nielsen Media Research, FNC was the most watched
cable news network in every swing state, including Arizona,
Georgia, Michigan, Nevada, North Carolina, Pennsylvania, Michigan
and Wisconsin. Additionally, more Independents and Democrats
continued to tune in to FNC over any other network, according to
data from Nielsen MRI Fusion, and the network was also number one
among Hispanic and Asian viewers. According to a recent YouGov
study, more Independents get their news from FOX News than from any
of the competition.
FOX News Media’s digital properties, according to Adobe
Analytics, YouTube Analytics and Meta, delivered a record day of
engagement across key performance indicators. This marked FOX News
Digital’s best day since 2020 in terms of page views, media
initiations, and total minutes spent. Additionally, it was the best
day since 2021 for unique devices. FOX News Digital secured 47.2
million livestream views between 6 PM - 3 AM/ET. During this
timeframe, including FOX Nation, FOX News Digital saw an average
minute audience of 386,000. Additionally, FOX News Go’s unique
viewing devices were up 1768% compared to the average weekday this
year and its media initiates were up 1800% vs. the average weekday
in 2024.
On social media, FOX News Media properties were number one in
total social engagement among the news competitive set. The
platforms garnered 2.9 million social interactions across Facebook,
X and Instagram, according to Emplifi. Notably, the FOX News mobile
app is currently the number three free app in the App Store.
6 PM - 3 AM/ET FNC: 8.6 million P2+; 2.6 million A25-54
CNN: 3.8 million P2+; 1.6 million A25-54 MSNBC: 4.3 million P2+;
1.2 million A25-54
8 PM - 11 PM/ET FOX Properties (FNC, FBN, FOX
Network and FOX News Digital): 13.6 million P2+; 4.4 million A25-54
FNC: 10.3 million P2+; 3.1 million A25-54 FOX (8-10P/ET): 2 million
P2+, 872,000 A25-54 FBN: 897,000 P2+; 418,000 A25-54 CNN: 5.1
million P2+; 2.2 million A25-54 MSNBC: 6 million P2+; 1.8 million
A25-54 ABC: 5.9 million P2+; 2.3 million A25-54 NBC: 5.5 million
P2+; 2.2 million A25-54 CBS: 3.6 million P2+; 1.3 million A25-54
NewsNation: 265,000 P2+; 68,000 A25-54
3 AM - 3 AM/ET FNC: 4.7 million P2+; 1.2 million A25-54
CNN: 2.1 million P2+; 808,000 A25-54 MSNBC: 2.6 million P2+;
633,000 A25-54
FOX News Media operates the FOX News Channel (FNC), FOX Business
Network (FBN), FOX News Digital, FOX News Audio, FOX News Books,
the direct-to-consumer streaming services FOX Nation and FOX News
International and the free ad-supported television service FOX
Weather. Currently the number one network in all of cable, FNC has
also been the most watched television news channel for more than 22
consecutive years, while FBN is the top business channel on cable.
Owned by Fox Corporation, FOX News Media reaches nearly 200 million
people each month.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20241106061072/en/
FOX News Media Contact: Connor Smith: 212-301-3879 or
Connor.Smith@FOX.com
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