NEW
YORK, Feb. 8, 2024 /PRNewswire/ -- In an iconic
revival, Donna Karan New York unveils the Spring 2024 campaign—a
resounding celebration of the brand's iconic heritage that now
marks a new chapter in both legacy and future. Not merely a
celebration of the past, but a visionary tribute to the enduring
essence of the Donna Karan ethos of timeless elegance, empowered
women, and accessible luxury—tailored for today's women.
ICONIC HERITAGE, FRESH VISION
As a testament to Donna
Karan's intuitive vision, Spring 2024 fosters a timely conversation
that resonates more profoundly than ever before. "'In Women We
Trust' is such a powerful statement. We need more women to lead us
into the future because women think differently," exclaimed
Amber Valletta. Symbolizing the
brand's epic return and relaunch, the "In Women We Trust" platform
is not merely a fashion campaign—it's a powerful depiction of eight
iconic women who embody Donna Karan's past, present, and
future.
8 ICONS
Eight extraordinary women, each an icon in her
own right—Cindy Crawford, Linda
Evangelista, Amber Valletta,
Shalom Harlow, Carolyn Murphy, Imaan Hammam, Karlie Kloss, and Liya Kebede—all come together
for the first time to share inspiring tributes of Donna Karan's
influence. Each with their own personal connection to the brand
over different eras, they epitomize the brand's relentless
celebration of empowered women. "Donna represents strength and
sensuality. You can be whoever you want to be,"
Linda Evangelista.
ALL BY ANNIE
LEIBOVITZ
Through the lens of Annie Leibovitz, the world's most iconic female
photographer, the campaign achieves unprecedented visual heights.
Known for capturing the depth, strength, and power of her subjects,
Leibovitz's vision both elevates and affirms the "In Women We
Trust" platform with an honesty that rings true to the brand's
everlasting impact.
REDISCOVERED HERITAGE. LUXURY WITHIN REACH.
At the
heart of the campaign lies a triumphant exploration of thousands of
archival looks and vintage details. "She introduced a new style of
power dressing, which celebrated women and their bodies. That was
her sweet spot, and it still is," said Cindy Crawford. Classic silhouettes, accentuated
by artful draping, showcase stunning sculptural hardware inspired
by iconic accessories. The crisp cotton shirt dress, signature
bodysuit, sleeveless draped dress, and lightweight blazer pay
homage to the instantly recognizable '7 Easy Pieces' as they evolve
into a 'System of Dressing.' Tailored for a dynamic and diverse
female audience, the collection maintains superior quality and
comfort without compromise—at a price range that signifies a new
era of accessible luxury.
INVITATION TO TRUST AND EMBRACE
Donna Karan New
York's Spring 2024 campaign and collection invite women to trust in
the brand's heritage and embrace the power within. "It's not about
the clothes, it's always been about the woman in the clothes,"
Amber Valletta shared during her
interview. As the campaign unfolds, it heralds a new era for Donna
Karan New York—one that empowers all women to confidently script
their own narratives.
The Donna Karan campaign will roll out starting today on all
Donna Karan social channels highlighting these 8 iconic women
sharing their individual stories. We will further amplify the
campaign with a 360 approach across North
America through a diversified media mix of high visibility
digital, print, and premium outdoor. The Spring 2024 collection is
available globally on February 8,
2024, on DonnaKaran.com and in select retailers.
Photographed by Annie Leibovitz.
Styled by Jessica Diehl. Video by
Barbara Leibovitz Hellman. The
campaign features hair and makeup by Shay Ashual and Francelle Daly, respectively. Creative Direction
by Trey Laird.
About G-III Apparel Group, Ltd.
G-III Apparel Group, Ltd. (NasdaqGS: GIII), a global leader in
fashion with expertise in design, sourcing and marketing, owns and
licenses a portfolio of over 30 preeminent brands. The Company is
differentiated across unique brand propositions, product categories
and consumer touch points. G-III owns ten iconic brands including,
DKNY, Karl Lagerfeld, Donna Karan
and Vilebrequin, and licenses over 20 brands, including
Calvin Klein, Tommy Hilfiger, Nautica, Halston and National
Sports leagues, among others.
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SOURCE G-III Leather Fashions, Inc