GLG Life Tech Corporation Announces AN0C as Exclusive Sponsorship of China's National Olympic Swimming Team
July 25 2011 - 6:30AM
GLG Life Tech Corporation (Nasdaq:GLGL) (TSX:GLG) ("GLG" or the
"Company"), the vertically-integrated leader in the agricultural
and commercial development of high quality stevia and all natural
and zero calorie food and beverage products, announces that AN0C
has signed an agreement to be the exclusive tea drink sponsor of
China's Olympic Swimming Team for two years.
Under this agreement, AN0C is the exclusive sponsor of the China
National Swimming Team for a term of two years which includes the
2012 Olympics in London. Other benefits of the sponsorship include
promotion of AN0C with World or Olympic medal winners at
promotional events, access to autographed memorabilia from the swim
team members, and use of the athletes' names and images as well as
the Chinese Swimming Association's logos. Members of the swim
team will also be featured in an AN0C TV commercial and print ads.
AN0C's ready-to-drink tea series will be the exclusive tea drink of
China's Olympic Swimming Team.
Katzu Cheng, President of AN0CTM stated, "This is a very
strategic sponsorship for AN0C and fully supports the promotion of
our leading AN0C brand as the zero calorie healthy alternative in
beverages and food in China. The Chinese government has set
very high standards for the sponsorships of national teams,
especially for the Olympic team. Only national or international
brands with high quality and safety standards are approved as
sponsors. Our AN0C brand has become the first all natural and zero
calorie beverage brand to sponsor the national team for the
Olympics. This demonstrates that our AN0C brand has been accepted
as a national brand in China. The opportunity to associate our
brand and products with China's up and coming Olympic Swimming team
is an excellent opportunity to promote our products. The
national swim team in China has commanded a lot of media and
consumer interest as they are developing into world class
competitors in their events against traditional strong countries
such as the US and Australia. As a result there is more media
coverage of the swim team than other sports where China has
traditionally dominated, such as diving. We plan to make
maximum use of our exclusive sponsorship agreement to promote the
AN0C brand and products. By having these truly remarkable
young athletes associated with our brand and products, we expect to
further increase our brand and product awareness."
About GLG Life Tech Corporation
GLG Life Tech Corporation (Nasdaq:GLGL) (TSX:GLG) is a global
leader in the supply of high purity stevia extracts, an all natural
zero-calorie sweetener used in food and beverages. The Company's
vertically integrated operations cover each step in the stevia
supply chain including non-GMO stevia seed breeding, natural
propagation, stevia leaf growth and harvest, proprietary extraction
and refining, marketing and distribution of finished product. GLG's
advanced technology, extraction technique and premier, high quality
product offerings make it a leading producer of high purity, great
tasting stevia extracts. For further information, please visit
www.glglifetech.com.
The GLG Life Tech Corporation logo is available at
http://www.globenewswire.com/newsroom/prs/?pkgid=7994
About AN0C
AN0C focuses on the sale and distribution of all natural zero
calorie food and beverage products in China that are sweetened with
stevia provided by GLG Life Tech Corporation. GLG is a global
leader in the supply of high quality stevia extracts and holds an
80% controlling stake in AN0C with China and Healthy Foods Company
Limited (CAHFC) holding 20%. Dr. Luke Zhang, Chairman and CEO of
AN0C, is supported by an experienced team of senior executives
recruited from the beverage industry in China. For further
information, please visit www.an0c.com.
Forward-looking statements:This press release
contains certain information that may constitute "forward-looking
information" and "forward-looking statements" within the meaning of
applicable Canadian and United States securities laws. All
statements relating to plans, strategies, projections of results of
specific activities or investments, and other statements that are
not descriptions of historical facts may be forward-looking
statements. Forward-looking statements and information are
inherently subject to risks and uncertainties, and actual results
could differ materially from those currently anticipated due to a
number of factors, which include, but are not limited to,
operational risks, the effects of general economic conditions,
changing foreign exchange rates and actions by government
authorities, uncertainties associated with legal proceedings and
negotiations, industry supply levels, competitive pricing pressures
and other risks and uncertainties disclosed in the public documents
filed by the Company with Canadian and United States securities
regulatory authorities. Forward-looking statements and information
may be identified by terms such as "may", "will", "should",
"continue", "expect", "anticipate", "estimate", "believe",
"intend", "plan" or "project", or similar terms or the negatives of
these terms. Although we believe that the expectations reflected in
the forward-looking statements and information are reasonable, we
cannot guarantee future results, levels of activity, performance,
or achievements. The Company's forward-looking statements and
information reflect the beliefs, opinions and projections on the
date the statements are made. The Company assumes no obligation to
update forward-looking information should circumstances or
management's estimates or opinions change, except as required by
law.
CONTACT: Sophia Luke
Vice President of Investor Relations
GLG Life Tech Corporation
+1 (604) 669-2602 Ext 104
ir@glglifetech.com
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