World Series of Poker Goes Mobile With Johnny Chan, Chris ''Jesus'' Ferguson and Shannon ElizabethWorld Series of Poker Goes Mob
July 02 2007 - 8:30AM
Business Wire
Glu Mobile Inc. (Nasdaq:GLUU), a leading global publisher of mobile
games, today announced the launch of World Series of Poker� Pro
Challenge. The introduction of the new mobile game coincides with
the kickoff of the official World Series of Poker Main Event this
week and is through a multi-year, worldwide alliance between Glu
and Harrah�s License Company, LLC, an affiliate of Harrah�s
Entertainment, Inc. (NYSE:HET). World Series of Poker Pro Challenge
offers players the first-ever opportunity to go head-to-head in a
mobile poker match against digital representations of some of
poker�s biggest celebrities. Players can challenge renowned stars
Johnny Chan, Chris �Jesus� Ferguson, Shannon Elizabeth, Scotty
Nguyen, Annie Duke and Michael Mizrachi. �I�ve played some colorful
players in my day, but this is the first time I�ve played myself on
a mobile phone,� said Johnny Chan. �The graphics and features are
impressive, and the game is more realistic than any I�ve seen on a
mobile phone before.� World Series of Poker Pro Challenge is
equipped with advanced graphics technology and a host of new
features, creating the ultimate poker experience for mobile gamers.
Features include: Tells � Computerized opponents hint at the
strength of their hand. Tells, if watched closely and recognized
correctly, provide gamers with the edge needed to build their
reputation and bankroll. New Perspective � First person perspective
view shows digitized opponents� reactions, emotions and tells like
never seen before. Advanced AI - Next-generation poker engine
learns from the gamer�s tendencies and adjusts itself accordingly
Tilt Meter � If the digitized opponents are played correctly,
frustration eventually fills up their tilt meter to put them
�on-tilt.� They will then make poor poker decisions and show tells
more often. �We are thrilled to be working with such accomplished
and well-respected players in the World Series of Poker like Johnny
Chan and Chris Ferguson,� said Jill Braff, GM of the Americas, Glu.
�World Series of Poker Pro Challenge�s stunning graphics and
adaptive AI truly deliver the experience of going heads-up against
these world-class poker pros.� Poker fans, rabid and casual alike,
can learn more at www.wsopmobile.com. About Glu Mobile Glu
(NASDAQ:GLUU) is a leading global publisher of mobile games. Its
portfolio of top-rated games includes original titles Super K.O.
Boxing!, Stranded and Brain Genius, and titles based on major
brands from partners including Atari, Activision, Konami, Harrah's,
Hasbro, Warner Bros., Microsoft, PlayFirst, PopCap Games, SEGA and
Sony. Founded in 2001, Glu is based San Mateo, California and has
offices in London, France, Germany, Spain, Italy, Hong Kong,
Beijing and Sao Paulo. Consumers can find high-quality, fresh
entertainment created exclusively for their mobile phones wherever
they see the 'g' character logo or at www.glu.com. About Harrah�s
Entertainment Harrah's Entertainment is the world's largest
operator of casino entertainment resorts. Since its beginning in
Reno, Nevada, USA, nearly 70 years ago, Harrah's has grown through
the development of new properties, expansions and acquisitions, and
now owns or manages 50 casino resorts on four continents. The
company�s properties operate primarily under the Caesars, Harrah�s
and Horseshoe brand names; Harrah�s also owns and operates the
London Clubs International family of casinos and the World Series
of Poker tournament. Harrah's Entertainment is focused on building
loyalty and value with its customers through a unique combination
of great service, excellent products, unsurpassed distribution,
operational excellence and technology leadership. The company is
committed to reinvesting in the communities in which it operates.
In 2006, Harrah's and its Foundation distributed $76.8 million, or,
on average, nearly $1.5 million per week in community
contributions. GLU MOBILE, GLU, SUPER K.O. BOXING!, STRANDED, BRAIN
GENIUS and the 'g' character logo are trademarks of Glu Mobile.
World Series of Poker is a registered trademark of Harrah�s License
Company, LLC. All other trademarks are the property of their
respective owners.
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