Glu Enters Social Mobile Arena with a Bang
November 11 2010 - 8:30AM
Business Wire
Glu Mobile Inc. (Nasdaq: GLUU), a leading global publisher of
social games for smartphone and tablet devices, today announced
strong early momentum for its first social mobile games: Gun Bros
and Toyshop Adventures. In a matter of weeks, Gun Bros and Toyshop
Adventures have each generated more than 1M downloads from the App
Store.
“We are thrilled with the reception to our first social mobile
games. We expect to release five to six new social mobile titles
every quarter on smartphones and tablets to satisfy mobile gamers
appetite for quality, innovative gameplay and social mobile games,”
stated Niccolo De Masi, Chief Executive Officer, Glu.
Highlighting Q4 results to date, Gun Bros is currently averaging
more than 100,000 daily active users while Toyshop Adventures is
currently averaging more than 70,000 daily active users. The
success of these titles comes only one week after Glu announced its
third quarter of 2010 financial results which showed strong growth
and momentum in building its installed user base and increasing its
smartphone revenues. Glu reported in its third quarter of 2010
earnings call that its monthly active users grew to 4.2M in
September 2010. The company cumulatively achieved more than 31.9M
installs on iOS devices alone at the end of September, with
micro-transactions and in-game advertising revenues growing 98%
quarter-over-quarter.
“Our deep partnerships with Apple and Google, strong internal
studios, and cross-platform capabilities position Glu well to
accelerate our early momentum,” said De Masi.
About the Glu titles to hit over 1M downloads each:
- Gun Bros - reinventing the typical
top-down shooter in a free-to-play, comedic, action-packed game
that is full of non-stop, pure adrenaline. Gun Bros features simple
gameplay mechanics, a large variety of over-the-top-guns, armor and
power-ups, and the social option of easily adding friends into your
game.
- Toyshop Adventures - take control of
the lovable toys while traveling through and exploring the
miniature toyshop world in this free-to-play, highly-imaginative,
original game inspired by classic platform and adventure
games.
Gun Bros and Toyshop Adventures are available worldwide for free
from the App Store on iPhone and iPod touch or at
www.itunes.com/appstore/.
About Glu Mobile
Glu Mobile (NASDAQ:GLUU) is a leading global publisher of social
games for smartphone and tablet devices. Glu's unique technology
platform enables its titles to be accessible to a broad audience of
consumers all over the world - supporting iOS, Android, Palm,
Windows Phone 7 devices and beyond. Glu is focused on bringing the
best in social, freemium, cross-platform mobile gaming experiences
to the mass market. Founded in 2001, Glu is headquartered in the
San Francisco Bay Area and has major offices in Brazil, China,
Russia and the UK. Glu is focused on creating compelling original
IP and also partners with leading entertainment brands including
Activision, Atari, Fox and Harrah's. Consumers can find
high-quality, fresh entertainment created exclusively for their
mobile devices wherever they see the 'g' character logo or at
www.glu.com. For live updates, please follow Glu via Twitter at
www.twitter.com/glumobile or become a Glu fan at Facebook.com/glumobile.
Cautions Regarding Forward-Looking
Statements
This news release contains forward-looking
statements, including those regarding the strong early momentum for
Gun Bros and Toyshop Adventures; our expectation that we will
release five to six new social titles on smartphones and tablets
every quarter beginning in the fourth quarter of 2010; and our
belief that our deep partnerships with Apple and Google, strong
internal studios, and cross-platform capabilities position Glu well
to accelerate our early momentum. These forward-looking statements
are subject to material risks and uncertainties that could cause
actual results to differ materially from those in the
forward-looking statements. Investors should consider important
risk factors, which include: the risk that growth of smartphones
and advanced networks does not grow as significantly as we
anticipate or that we will be unable to capitalize on any such
growth; the risk that we may have insufficient working capital to
effectively execute our business strategy, including expanding our
smartphone studio capacity and focusing on our social mobile
product strategy, and that, even if we do execute our business
strategy, we may not derive the revenues that we expect; the risk
that our development expenses for games for smartphones are greater
than we anticipate; the risk that our recently and newly launched
games are less popular than anticipated; the risk that our newly
released games will be of a quality less than desired by reviewers
and consumers; the risk that the mobile games market, particularly
with respect to social mobile gaming, is smaller than anticipated;
and other risks detailed under the caption "Risk Factors" in our
Form 10-Q for the quarter ended September 30, 2010 filed with the
Securities and Exchange Commission on November 10, 2010 and our
other SEC filings. You can locate these reports through our website
at http://www.glu.com/investors. We are under no obligation, and
expressly disclaim any obligation, to update or alter our
forward-looking statements whether as a result of new information,
future events or otherwise.
GUN BROS, TOYSHOP ADVENTURES, GLU, GLU MOBILE and the 'g'
character logo are trademarks of Glu Mobile Inc.
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