via NewMediaWire – Golden Matrix Group (NASDAQ: GMGI) (“Golden
Matrix” or the “Company”), a leading international developer and
licensor of online gaming platforms, systems and gaming content,
today announced the launch of an innovative Artificial Intelligence
(“AI”) powered casino game recommender by its subsidiary,
Meridianbet. The recommender is designed to optimize user
engagement and enhance the gaming experience.
“This unique state-of-the-art Artificial Intelligence tool is a
game changer,” said Meridianbet CEO Zoran Milosevic. “We expect it
to generate increased revenues, higher player values as a result of
stronger loyalty and retention of players, and most importantly, by
providing an enhanced overall experience for Meridianbet
players.”
Personalized iGaming Powered by AI
Meridianbet’s new AI Casino Recommender feature uses advanced AI
to offer personalized game recommendations to players. The
recommender system considers a variety of parameters, including
player behavioral patterns, previous activities, demographic data,
and individual preferences while playing.
How It Works
The AI engine behind the casino recommender analyzes extensive
data to identify patterns and preferences unique to each player.
The recommendations are divided into two main sections:
- Games
You’ve Tried - Highlights games that players have already
played or tried
- Games You
Might Like - Introduces players to new games that they are
likely to like based on their behavioral patterns and
preferences.
Ongoing Model Updates
The AI model is trained on a daily basis, ensuring that it stays
up-to-date with the latest player behaviors and preferences. This
continuous improvement allows the recommender to provide more
accurate and engaging suggestions.
Success Metrics
Meridianbet has been evaluating the success of the AI
recommender by comparing player engagement data with recommended
games versus non-recommended games. Key internal metrics and
statistics obtained in the first month of use and based on a
defined criteria, including the number of spins and turnover
generated by recommended games, show the following:
-
3% increase in user engagement in recommended
games
- 9% increase in user
engagement in unseen recommended games
-
12% decrease in user engagement in unrecommended
games
Upcoming Upgrades
Future improvements to the AI recommender will include
additional parameters such as more detailed demographic details and
playing patterns. These parameters are expected to improve the
search functionality, making it easier for players to find games
that match their interests.
Unique Competitive Advantage
Meridianbet’s AI casino recommender stands out from competitors
by focusing on enhancing the user experience and improving the
ergonomics of the platform. The goal is not just to create an
advanced product, but one that genuinely benefits players and makes
their gaming experience more enjoyable.
Strategic Fit and Market Potential
This innovative feature aligns with Golden Matrix Group’s
strategy to leverage advanced technology to drive user engagement
and growth. The broader Golden Matrix ecosystem offers a diverse
portfolio of products including:
- Meridianbet’s
comprehensive sports betting and iGaming B2C and B2B services
across 18 markets of Europe, Americas and Africa.
- RKings, the tournament business
(raffles) in the UK and Ireland.
- Mexplay - iGaming B2C operator in
Mexico.
- GMAG - the B2B
aggregator service and an iGaming network rendering white label
solutions and services to over 800+ online casinos worldwide.
About Golden Matrix
Golden Matrix Group, based in Las Vegas, NV, is a leading B2B
and B2C gaming technology company utilizing proprietary technology
and operating globally across multiple international markets. The
B2B division of Golden Matrix develops and licenses branded gaming
platforms for its extensive list of clients, and RKings, its B2C
division, operates a high-volume eCommerce site enabling end users
to enter paid-for competitions on its proprietary platform in
authorized markets. The Company also owns and operates MEXPLAY, a
regulated online casino in Mexico. In 2024, Golden Matrix completed
the acquisition of Meridianbet, a well-established B2B and B2C
sports betting and gaming platform operating and regulated in
multiple markets in Europe, Africa, and LatAm, providing the
combined entity with additional international operations.
About Meridianbet
Founded in 2001 and acquired by Golden Matrix in April 2024,
Meridianbet Group is a well-established online sports betting and
gaming group, licensed and/or currently operating in 18
jurisdictions across Europe, Africa, and South America.
Meridianbet’s successful business model utilizes proprietary
technology and scalable systems, thus allowing it to operate in
multiple countries and currencies and with an omni-channel approach
to markets, including retail, desktop online, and mobile.
Connect with us
ir@goldenmatrix.com
https://twitter.com/gmgi_official
https://www.instagram.com/goldenmatrixgroup/
https://x.com/meridianbet_ofc
ir@meridianbet.com
Investor & Media Contacts
Brett Milotte, ICRBrett.Milotte@icrinc.com
Greg Michaels, ICRGregory.Michaels@icrinc.com
FORWARD-LOOKING STATEMENTS
Certain statements made in this press release contain
forward-looking information within the meaning of applicable
securities laws, including within the meaning of the Private
Securities Litigation Reform Act of 1995 (“forward-looking
statements”). Words such as “strategy,” “expects,” “continues,”
“plans,” “anticipates,” “believes,” “would,” “will,” “estimates,”
“intends,” “projects,” “goals,” “targets” and other words of
similar meaning are intended to identify forward-looking statements
but are not the exclusive means of identifying these
statements.
Important factors that may cause actual results and outcomes to
differ materially from those contained in such forward-looking
statements include, without limitation, the ability of the Company
to obtain the funding required to pay certain MeridianBet Group
acquisition post-closing obligations, the terms of such funding,
potential dilution caused thereby and/or covenants agreed to in
connection therewith; potential lawsuits regarding the acquisition;
dilution caused by the terms of the Note and Warrant, the Company’s
ability to pay amounts due under the Note and covenants associated
therewith and penalties which could be due under the Note and
securities purchase agreement for failure to comply with the terms
thereof; the business, economic and political conditions in the
markets in which the Company operates; the effect on the Company
and its operations of the ongoing Ukraine/Russia conflict and the
conflict in Israel, changing interest rates and inflation, and
risks of recessions; the need for additional financing, the terms
of such financing and the availability of such financing; the
ability of the Company and/or its subsidiaries to obtain additional
gaming licenses; the ability of the Company to manage growth; the
Company’s ability to complete acquisitions and the availability of
funding for such acquisitions; disruptions caused by acquisitions;
dilution caused by fund raising, the conversion of outstanding
preferred stock, convertible securities and/or acquisitions; the
Company’s ability to maintain the listing of its common stock on
the Nasdaq Capital Market; the Company’s expectations for future
growth, revenues, and profitability; the Company’s expectations
regarding future plans and timing thereof; the Company’s reliance
on its management; the fact that the sellers of the MeridianBet
Group hold voting control over the Company; related party
relationships; the potential effect of economic downturns,
recessions, increases in interest rates and inflation, and market
conditions, decreases in discretionary spending and therefore
demand for our products and services, and increases in the cost of
capital, related thereto, among other affects thereof, on the
Company’s operations and prospects; the Company’s ability to
protect proprietary information; the ability of the Company to
compete in its market; the effect of current and future regulation,
the Company’s ability to comply with regulations and potential
penalties in the event it fails to comply with such regulations and
changes in the enforcement and interpretation of existing laws and
regulations and the adoption of new laws and regulations that may
unfavorably impact our business; the risks associated with gaming
fraud, user cheating and cyber-attacks; risks associated with
systems failures and failures of technology and infrastructure on
which the Company’s programs rely; foreign exchange and currency
risks; the outcome of contingencies, including legal proceedings in
the normal course of business; the ability to compete against
existing and new competitors; the ability to manage expenses
associated with sales and marketing and necessary general and
administrative and technology investments; and general consumer
sentiment and economic conditions that may affect levels of
discretionary customer purchases of the Company’s products,
including potential recessions and global economic slowdowns.
Although we believe that our plans, intentions and expectations
reflected in or suggested by the forward-looking statements we make
in this press release are reasonable, we provide no assurance that
these plans, intentions or expectations will be achieved.
Other important factors that may cause actual results and
outcomes to differ materially from those contained in the
forward-looking statements included in this communication are
described in the Company’s publicly-filed reports, including, but
not limited to, under the “Special Note Regarding Forward-Looking
Statements,” “Risk Factors” and “Management’s Discussion and
Analysis of Financial Condition and Results of Operations” sections
of the Company’s periodic and current filings with the SEC,
including the Form 10-Qs and Form 10-Ks, including, but not limited
to, the Company’s Annual Report on Form 10-K for the year ended
October 31, 2023 and its Quarterly Report on Form 10-Q for the
quarter ended January 31, 2024, and future periodic reports on Form
10-K and Form 10‑Q. These reports are available at www.sec.gov.
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