Grocery Outlet Partners With Instacart to Launch Its First Ecommerce Offering
October 21 2021 - 9:00AM
Business Wire
68-store pilot program offers same-day delivery
via Instacart of Grocery Outlet’s iconic name-brand products,
priced 40% to 70% below those of conventional retailers
Grocery Outlet Holding Corp. (NASDAQ: GO) (“Grocery Outlet” or
the “Company”), the leading extreme-value retailer in the United
States offering quality, name-brand opportunistic products at
prices generally 40% to 70% below those of conventional retailers,
today announced a partnership with Instacart, the leading online
grocery platform in North America, on a pilot program to make its
iconic bargain shopping experience available online for the first
time ever.
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Grocery Outlet Partners With Instacart to
Launch Its First Ecommerce Offering (Graphic: Business Wire)
The program is set to run for six months across 68 of Grocery
Outlet’s California stores. Through Instacart, products from
Grocery Outlet’s independently owned and operated stores will be
available for same-day delivery. Grocery Outlet will offer daily
essentials and staples for same-day delivery via Instacart,
allowing customers to get what they need delivered quickly and
affordably, while also maintaining the unique in-store treasure
hunt experience.
“The pandemic has changed the retail experience and how people
shop—advancing ecommerce by a decade in just a year and a half,”
said Grocery Outlet chief executive officer Eric Lindberg. “We
think it’s important to make our great-value products available
across another platform and to a greater audience, introducing
Grocery Outlet to customers who may not have shopped with us
before. Consumers are telling us that convenience is more important
than ever—and we are listening. We’re using this program with
Instacart to continue expanding the strong foundation of touching
lives for the better that Grocery Outlet was built upon 75 years
ago.”
A neighbor in the Bay Area with a full turnkey solution and
seamless customer experience, Instacart will provide additional
accessibility and convenience to Grocery Outlet customers through
its platform. Instacart serves as a retail enablement platform,
partnering closely with grocers like Grocery Outlet to create the
best ecommerce offering possible.
“For 75 years, customers have relied on Grocery Outlet to feed
their families, and we’re proud to now partner with them to bring
their incredible brand online for the first time ever. Customers
can now have Grocery Outlet’s unparalleled selection of affordable
groceries and pantry staples delivered from the store to their door
in as fast as an hour,” said Carolyn Everson, Instacart President.
“We’re proud to unlock this new ecommerce solution for Grocery
Outlet and create even more ways for their customers to save no
matter how they choose to shop.”
To begin shopping from Grocery Outlet for same-day delivery via
Instacart, customers can visit
https://www.instacart.com/grocery-outlet or select the Grocery
Outlet storefront on the Instacart app. For all orders, an
Instacart shopper will pick and deliver within the customer’s
chosen delivery time frame.
About Grocery Outlet:
Based in Emeryville, California, Grocery Outlet is a
high-growth, extreme value retailer of quality, name-brand
consumables and fresh products sold through a network of
independently operated stores. Grocery Outlet has more than 400
stores in California, Washington, Oregon, Pennsylvania, Idaho and
Nevada. For more information about Grocery Outlet, please visit
www.GroceryOutlet.com.
About Instacart:
Instacart is the leading online grocery platform in North
America. Instacart shoppers offer same-day delivery and pickup
services to bring fresh groceries and everyday essentials to busy
people and families across the U.S. and Canada. Instacart has
partnered with more than 600 beloved national, regional and local
retailers, including unique brand names, to deliver from nearly
55,000 stores across more than 5,500 cities in North America.
Instacart’s platform is available to over 85% of U.S. households
and 90% of Canadian households. The company's cutting-edge
enterprise technology also powers the ecommerce platforms of some
of the world's biggest retail players, supporting their white-label
websites, applications and delivery solutions. Instacart offers an
Instacart Express membership that includes reduced service fees and
unlimited free delivery on orders over $35. For more information,
visit www.instacart.com. For anyone interested in becoming an
Instacart shopper, visit https://shoppers.instacart.com/.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20211021005330/en/
MEDIA: Layla Kasha 510-379-2176 lkasha@cfgo.com
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