Grey Healthcare Group Wins Worldwide Business for EXUBERA(R), Pfizer and Aventis' Inhaled Insulin for the Treatment of Diabetes
September 23 2004 - 11:46AM
PR Newswire (US)
Grey Healthcare Group Wins Worldwide Business for EXUBERA(R),
Pfizer and Aventis' Inhaled Insulin for the Treatment of Diabetes
NEW YORK, Sept. 23 /PRNewswire-FirstCall/ -- Grey Healthcare Group
(GHG) was named Agency of Record for EXUBERA(R), an inhaled insulin
that is being developed for use in patients with type 1 and type 2
diabetes through a collaboration between Pfizer and Aventis, part
of the sanofi-aventis Group. GHG will manage the professional
promotion for EXUBERA in a strategic, fully- integrated series of
programs around the world. Financial details of the assignment were
not disclosed. "We are very proud to be working with Pfizer and
Aventis on EXUBERA," says Jane Parker, Group President, Grey
Healthcare Group Worldwide. "Working on such an important
assignment will deepen an already good relationship with two very
active and important clients." Headquartered in New York, GHG
comprises 10 companies with 42 offices in 16 countries. GHG
provides an extensive array of integrated services in support of
brand acceleration and sales that include branding, advertising,
CME, medical education, direct-to-consumer/direct-to-patient
communications, managed markets, e-marketing, consumer healthcare
research, and contract sales. Grey Healthcare Group is a wholly
owned partner company of Grey Global Group (NASDAQ:GREY), the
world's seventh largest holding agency. DATASOURCE: Grey Healthcare
Group CONTACT: Wendy Hauser, Dir, Corp Comm, GHG Inc.,
+1-212-886-3058,
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