UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
WASHINGTON, D.C. 20549  

 
FORM 10-K

  x
Annual Report pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934
For the fiscal year ended December 31, 2007

Commission File Number: 0-22269

GS Financial Corp.  

(Exact Name of Registrant as Specified in its Charter)
Louisiana
 
72-1341014
(State of Incorporation)
 
(IRS Employer Identification No.)
     
3798 Veterans Blvd., Metairie, Louisiana
 
70002
(Address of Principal Executive Offices)
 
(Zip Code)

Registrant's telephone number, including area code:       (504) 457-6220

Securities registered pursuant to Section 12(b) of the Act:

Common Stock, par value $.01 per share
 
The Nasdaq Stock Market, LLC
Title of Class
 
Name of each exchange on which registered

Securities registered pursuant to Section 12(g) of the Act: None

Indicate by check mark if the registrant is a well-known seasoned issuer, as defined in Rule 405 of the Securities Act.
Yes  o      No x  
Indicate by check mark if the registrant is not required to file reports pursuant to Section 13 or Section 15(d) of the Act.
 Yes  o      No x

Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days
 Yes  x  No o
Indicate by check mark if disclosure of delinquent filers pursuant to Item 405 of Regulation S-K is not contained herein, and will not be contained, to the best of the registrant’s knowledge, in definitive proxy or information statements incorporated by reference in Part III of this Form 10-K or any amendment to this Form 10-K.
Yes  x      No o
Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, or a smaller reporting company.  See the definitions of "large accelerated filer," "accelerated filer" and "smaller reporting company" in Rule 12b-2 of the Exchange Act. (Check one):
Large accelerated filer       o                                            
Accelerated filer             o                                             
Non-accelerated filer        o
Smaller reporting company        x
(Do not check if a smaller reporting company)
 
Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Act). Yes    o     No   x

The aggregate market value of the voting stock held by nonaffiliates of the registrant as of June 30, 2007 (the last business day of GS Financial’s most recently completed second fiscal quarter) was approximately $17.6 million.

As of March 28, 2008, GS Financial Corp. had 1,285,800 shares of common stock outstanding.
Documents Incorporated by Reference
 
Part of 10-K in which incorporated
Proxy Statement dated March 26, 2008
Annual Report to Shareholders for the year ended December 31, 2007
 
Part III
Part I, Part II

 

 
GS FINANCIAL CORP.

TABLE OF CONTENTS
Page
 
 
PART I
 
Item 1:
Business
1
 
Item 1A
Risk Factors
5
 
Item 1B
Unresolved Staff Comments
7
 
Item 2:
Properties
7
 
Item 3:
Legal Proceedings
8
 
Item 4:
Submission of Matters to a Vote of Security Holders
8
       
 
PART II
 
Item 5:
Market for Registrant’s Common Equity, Related Stockholder Matters and Issuer Purchases of Equity Securities
8
 
Item 6:
Selected Financial Data
8
 
Item 7:
Management’s Discussion and Analysis of Financial Condition and Results of Operations
8
 
Item 7A:
Quantitative and Qualitative Disclosures about Market Risk
9
 
Item 8:
Financial Statements and Supplementary Data
9
 
Item 9:
Changes in and Disagreements with Accountants on Accounting and Financial Disclosure
9
 
Item 9A:
Controls and Procedures
9
 
Item 9B:
Other Information
9
       
 
PART III
 
Item 10:
Directors, Executive Officers, and Corporate Governance
9
 
Item 11:
Executive Compensation
10
 
Item 12:
Security Ownership of Certain Beneficial Owners and Management and Related Stockholder Matters
10
 
Item 13:
Certain Relationships and Related Transactions, and Director Independence
10
 
Item 14:
Principal Accountant Fees and Services
10
       
       
PART IV
 
Item 15:
Exhibits and Financial Statement Schedules
10
 
SIGNATURES
EXHIBIT INDEX

 

 
PART I
 
FORWARD LOOKING STATEMENTS
 
 
The management of GS Financial Corp. has made forward-looking statements (as defined in the Securities Exchange Act of 1934 and regulations thereunder) in this Annual Report on Form 10-K.  These forward-looking statements may be subject to risks and uncertainties. Forward-looking statements include the information concerning possible or assumed future results of operations of GS Financial Corp. and its wholly-owned subsidiary, Guaranty Savings Bank.
 
Shareholders should note that many factors, some of which are discussed elsewhere in this report, could affect the future financial results of GS Financial Corp. and its subsidiary, both individually and collectively, and could cause those results to differ materially from those expressed in this report. These risk factors include the following:
 
 
·
Operating, legal and regulatory risks;
 
 
·
Economic, political and competitive forces impacting our various lines of business;
 
 
·
The risk that our analysis of these risks and forces could be incorrect and/or that the strategies developed to address them could be unsuccessful;
 
 
·
The possibility that increased demand for GS Financial’s financial services and products may not occur;
 
 
·
Volatility in interest rates; and/or
 
 
·
Other risks and uncertainties.
 
GS Financial undertakes no obligation to publicly revise or update these forward-looking statements to reflect events or circumstances that arise after the date of this report.  Subsequent to the date hereof, readers should also review other documents that GS Financial files periodically with the Securities and Exchange Commission, including Quarterly Reports on Form 10-Q and any Current Reports on Form 8-K.
 
Item 1:
BUSINESS

ORGANIZATION AND RECENT DEVELOPMENTS

GS Financial Corp. (the “Company” or “GS Financial”) was incorporated under Louisiana law on December 24, 1996 and registered with the Office of Thrift Supervision as a savings and loan holding company.  The Company commenced operations on April 1, 1997 as the parent of Guaranty Savings Bank (the “Bank” or “Guaranty”), which until June, 2006 was known as Guaranty Savings and Homestead Association and has been in continuous operation in the greater New Orleans area since 1937.  The Bank is a Louisiana chartered savings association.

The Company, through the Bank, engages in community banking, serving a market area that covers the southeast corner of Louisiana through the Bank’s five offices.  The Bank serves commercial, small business and retail customers, offering a variety of transaction and savings deposit products and secured loan products.  Guaranty offers very few unsecured loans and does not provide trust or investment management services.  As of December 31, 2007, the Company had assets of approximately $186.5 million and deposits of approximately $129.5 million.  As of December 31, 2007, the assets of the Bank constituted virtually all of the assets of GS Financial.

COMPETITION

There is significant competition within the financial services industry in general as well as with respect to the particular financial services offered by the Company and the Bank.  Within its market, the Bank competes directly with other small community financial institutions as well as major banking institutions of larger size and greater resources and national “nonbank” competitors, including mortgage and finance companies.  Competition is based on a number of factors, including prices, interest rates, services, and availability of products.

1


The growth of electronic communication and commerce over the Internet influences the Company’s competitive environment in several ways.  Entities have been formed which deliver financial services and access to financial products and transactions exclusively through the Internet.  Internet-based services have been and are being developed that are designed to enhance the value of traditional financial products.  The Internet also has made it easier for consumers to obtain comparative information on financial products and, over time, could lead to changes in consumer preferences for financial products.  Guaranty operates a website to provide information about the Company and to market the Bank’s products and services.  During 2004, the Bank began offering online banking services and expects to expand these features in the future as part of its overall market strategy.

SUPERVISION AND REGULATION

The banking industry is extensively regulated under both federal and state law.  The following discussion addresses the regulatory framework applicable to savings and loan holding companies and their subsidiaries and provides certain specific information relevant to the Company.  The regulation and ongoing supervision of financial institutions is intended primarily for the protection of depositors, the deposit insurance fund of the Federal Deposit Insurance Corporation (“FDIC”), and the banking system as a whole, and generally is not intended for the protection of the institution’s shareholders.

General
The Company, as a savings and loan holding company within the meaning of the Home Owners’ Loan Act, as amended (“HOLA”), is registered with and subject to OTS regulations, examinations, supervision and reporting.  As a subsidiary of a savings and loan holding company, Guaranty Savings Bank is subject to certain restrictions in its dealings with the Company and any affiliates thereof.

The Company’s primary regulator is the Office of Thrift Supervision (“OTS”) which provides ongoing supervision through regular examinations and other means.  The Bank, by virtue of its state charter is also subject to the rules and regulations of the Louisiana Office of Financial Institutions (“OFI”).  The regulation of savings banks focuses on evaluating management’s ability to identify, assess and control risk in all areas of the institution’s operations in a safe and sound manner.   Regulators have a wide range of enforcement actions available to deal with institutions with unacceptable levels of risk.  These actions could have a material impact on the Bank's financial results and could impose additional limits on the Bank’s ability to pay dividends to the Company.

Payment of Dividends
GS Financial is a legal entity separate and distinct from its subsidiary.  The principal source of cash flow for GS Financial, including cash flow to pay dividends on its capital stock, is dividends from the Bank.  There are statutory and regulatory limitations of the payment of dividends by the Bank to the Company.  The payment of dividends by the Bank may be affected by other factors, such as the requirement to maintain capital at or above regulatory guidelines.  See “Capital Adequacy and Related Matters” below.

Capital Adequacy and Related Matters
Federally insured savings institutions are required to maintain minimum levels of regulatory capital.  The OTS has established capital standards applicable to all savings institutions.  The OTS also is authorized to impose capital requirements in excess of these standards on individual institutions on a case-by-case basis.

Current OTS capital standards require savings institutions to satisfy three different capital requirements.  Under these standards, savings institutions must maintain tangible capital of 1.5 percent, core capital of 3.0 percent, and risk based capital of 8.0 percent.  Core capital includes generally recognized capital such as common stockholders’ equity and retained earnings plus other items such as qualifying goodwill.  Tangible capital is essentially the same but does not include qualifying supervisory goodwill.  At December 31, 2007, the Bank had no goodwill or other intangible assets which would be deducted in computing its tangible capital.  At December 31, 2007, Guaranty Savings Bank exceeded all of its regulatory capital requirements, with tangible, core and risk- based capital ratios of 14.76 percent, 14.76 percent and 27.56 percent respectively.

Holding Company Structure
There are generally no restrictions on the activities of a savings and loan holding company which holds only one subsidiary savings institution.  However, if the Director of the OTS determines that there is reasonable cause to believe that the continuation by a savings and loan holding company of an activity constitutes a serious risk to the financial safety, soundness or stability of its subsidiary savings institution, the Director may impose such restrictions as deemed necessary to address such risk, including limiting (i) payment of dividends by the savings institution; (ii) transactions between the savings institution and its affiliates; and (iii) any activities of the savings institution that might create a serious risk that the liabilities of the holding company and its affiliates may be imposed on the savings institution.
 
2


Notwithstanding the above rules as to permissible business activities of unitary savings and loan holding companies, if the savings institution subsidiary of such a holding company fails to meet the qualified thrift lender (“QTL”) test, as discussed under “Qualified Thrift Lender Test,” then such unitary holding company also shall become subject to the activities restrictions applicable to multiple savings and loan holding companies and, unless the savings institution re-qualifies as a QTL within one year thereafter, shall register as, and become subject to the restrictions applicable to, a bank holding company.

If the Company were to acquire control of another savings institution, other than through merger or other business combination with Guaranty Savings Bank, the Company would thereupon become a multiple savings and loan holding company. Except where such acquisition is pursuant to the authority to approve emergency thrift acquisitions and where each subsidiary savings institution meets the QTL test, as set forth below, the activities of the Company and any of its subsidiaries (other than Guaranty Savings or other subsidiary savings institutions) would thereafter be subject to further restrictions. Among other things, no multiple savings and loan holding company or subsidiary thereof which is not a savings institution shall commence or continue for a limited period of time after becoming a multiple savings and loan holding company or subsidiary thereof any business activity, other than: (i) furnishing or performing management services for a subsidiary savings institution; (ii) conducting an insurance agency or escrow business; (iii) holding, managing, or liquidating assets owned by or acquired from a subsidiary savings institution; (iv) holding or managing properties used or occupied by a subsidiary savings institution; (v) acting as trustee under deeds of trust; (vi) those activities authorized by regulation as of March 5, 1987 to be engaged in by multiple savings and loan holding companies; or (vii) unless the Director of the OTS by regulation prohibits or limits such activities for savings and loan holding companies. Those activities described in clause (vii) above also must be approved by the Director of the OTS prior to being engaged in by a multiple savings and loan holding company.

Limitations on Transactions with Affiliates
Transactions between savings institutions and any affiliate are governed by Sections 23A and 23B of the Federal Reserve Act.  An affiliate of a savings institution is any company or entity which controls, is controlled by or is under common control with the savings institution.  In a holding company context, the parent holding company of a savings institution (such as the Company) and any companies which are controlled by such parent holding company are affiliates of the savings institution.  Generally, Sections 23A and 23B (i) limit the extent to which the savings institution or its subsidiaries may engage in “covered transactions” with any one affiliate to an amount equal to 10% of such institution’s capital stock and surplus, and contain an aggregate limit on all such transactions with all affiliates to an amount equal to 20% of such capital stock and surplus and (ii) require that all such transactions be on terms substantially the same, or at least as favorable, to the institution or subsidiary as those provided to a non-affiliate.  The term “covered transaction” includes the making of loans, purchase of assets, issuance of guarantee and other similar transactions.  In addition to the restrictions imposed by Sections 23A and 23B, no savings institution may (i) loan or otherwise extend credit to an affiliate, except for any affiliate which engages only in activities which are permissible for bank holding companies, or (ii) purchase or invest in any stocks, bonds, debentures, notes or similar obligations of any affiliate, except for affiliates which are subsidiaries of the savings institution.

In addition, Sections 22(h) and (g) of the Federal Reserve Act place restrictions on loans to executive officers, directors and principal stockholders.  Under Section 22(h), secured loans to a director, an executive officer and to a greater than 10% stockholder of a savings institution, and certain affiliated interests of either, may not exceed, together with all other outstanding loans to such person and affiliated interests, the savings institution’s loans to one borrower limit (generally equal to 15% of the institution’s unimpaired capital and surplus).  Section 22(h) also requires that loans to directors, executive officers and principal stockholders be made on terms substantially the same as offered in comparable transactions to other persons unless the loans are made pursuant to a benefit or compensation program  that (i) is widely available to employees of the institution and (ii) does not give preference to any director, executive officer or principal stockholder, or certain affiliated interests of either, over other employees of the savings institution.  Section 22(h) also requires prior Board approval for certain loans.  In addition, the aggregate amount of extensions of credit by a savings institution to all insiders cannot exceed the institution’s unimpaired capital and surplus.  Furthermore, Section 22(g) places additional restrictions on loans to executive officers.  At December 31, 2007 Guaranty Savings Bank was in compliance with the above restrictions.
 
3


Restrictions on Acquisitions
Except under limited circumstances, savings and loan holding companies are prohibited from acquiring, without prior approval of the Director of the OTS, (i) control of any other savings institution or savings and loan holding company or substantially all the assets thereof or (ii) more than 5% of the voting shares of a savings institution or holding company thereof which is not a subsidiary.  Except with the prior approval of the Director of the OTS, no director or officer of a savings and loan holding company or person owning or controlling by proxy or otherwise more than 25% of such company’s stock, may acquire control of any savings institution, other than a subsidiary savings institution, or of any other savings and loan holding company.

The Director of the OTS may only approve acquisitions resulting in the formation of a multiple savings and loan holding company which controls savings institutions in more than one state if (i) the multiple savings and loan holding company involved controls a savings institution which operated a home or branch office located in the state of the institution to be acquired as of March 5, 1987; (ii) the acquirer is authorized to acquire control of the savings institution pursuant to the emergency acquisition provisions of the Federal Deposit Insurance Act (“FDIA”); or (iii) the statutes of the state in which the institution to be acquired is located specifically permit institutions to be acquired by the state-chartered institutions or savings and loan holding companies located in the state where the acquiring entity is located (or by a holding company that controls such state-chartered savings institutions).

Under the Bank Holding Company Act of 1956, the Federal Reserve Bank (“FRB”) is authorized to approve an application by a bank holding company to acquire control of a savings institution. In addition, a bank holding company that controls a savings institution may merge or consolidate the assets and liabilities of the savings institution with, or transfer assets and liabilities to, any subsidiary bank which is a member of the Bank Insurance fund with the approval of the appropriate federal banking agency and the FRB.

Insurance of Accounts
The deposits of Guaranty Savings Bank are insured to the maximum permitted by the Deposit Insurance Fund, which is administered by the FDIC, and are backed by the full faith and credit of the U.S. Government.  As insurer, the FDIC is authorized to conduct examinations of, and to require reporting by, FDIC-insured institutions.  It also may prohibit any FDIC-insured institution from engaging in any activity the FDIC determines by regulation or order to pose a serious threat to the FDIC.  The FDIC also has the authority to initiate enforcement actions against savings institutions, after giving the OTS an opportunity to take such action.

The FDIC may terminate the deposit insurance of any insured depository institution, including Guaranty Savings Bank, if it determines after a hearing that the institution has engaged or is engaging in unsafe or unsound practices, is in an unsafe or unsound condition to continue operations, or has violated any applicable law, regulation, order or any condition imposed by an agreement with the FDIC.  It also may suspend deposit insurance temporarily during the hearing process for the permanent termination of insurance, if the institution has no tangible capital.  If insurance of accounts is terminated, the accounts at the institution at the time of the termination, less subsequent withdrawals, shall continue to be insured for a period of six months to two years, as determined by the FDIC.  Management is aware of no existing circumstances which would result in termination of the Bank’s deposit insurance.

Qualified Thrift Lender Test
The Qualified Thrift Lender (“QTL”) Test measures the Bank’s level of qualified thrift investments compared to its total portfolio assets (total assets less intangibles, property used by a savings association in its business and liquidity investments in an amount not to exceed 20% of assets).  Generally, qualified thrift investments (“QTI’s”) are residential housing related assets.  The Internal Revenue Service (IRS) requires a savings institution to have at least 65% of its assets in QTI’s to qualify for tax treatment as a building and loan association.  At December 31, 2007, 82.67% of the Bank’s assets were invested in QTI’s which exceeds the 65% required to qualify the Bank under the QTL test.  The tax benefits for savings associations relative to banks are now minimal.

4


EMPLOYEES

As of December 31, 2007, the Company and the Bank employed a total of 46 employees, all of which are on a full-time basis.  The Company affords its employees a variety of competitive benefit programs including retirement plans and group health, life and other insurance programs.  The Company also supports training and educational programs designed to ensure that employees have the types and levels of skills needed to perform at their best in their current positions and to help them prepare for positions of increased responsibility.

AVAILABLE INFORMATION

The Company’s filings with the Securities and Exchange Commission, including annual reports on Form 10-K, quarterly reports on Form 10-Q and Form 10-QSB during 2007, current reports on Form 8-K, and amendments to those reports, are available on the Company’s website as soon as reasonably practicable after the Company files such reports with the SEC.  Copies can be obtained free of charge by link to the SEC’s website in the  “SEC Company Reports” section of the Company’s website at www.gsfinancialcorp.com.

ITEM 1A:
RISK FACTORS

In analyzing whether to make or to continue an investment in our securities, investors should consider, among other factors, the following risk factors.

Hurricane Katrina severely impacted our market area and there still are many uncertainties regarding recovery.

The Bank’s primary market area is Metairie, Louisiana and the greater New Orleans metropolitan area, an area which is susceptible to hurricanes and tropical storms.

Hurricane Katrina hit the greater New Orleans area in August 2005.  The hurricane caused widespread property damage, required the relocation of an unprecedented number of residents and business operations, and severely disrupted normal economic activity in the impacted areas.  Prior to Hurricane Katrina, the New Orleans SMSA was estimated to have a population of approximately 1.34 million, of which approximately 458,000 persons were estimated to live in the City of New Orleans.  Post Katrina, the population for metropolitan New Orleans in December 2007 is estimated at approximately 1.17 million, a decline of approximately 170,000 residents.  The population of the City of New Orleans was estimated at 300,000 people for December 2007, or a decline of about 35% from its pre-Katrina size.  While rebuilding efforts are underway, there is a great deal of uncertainty as to the economic climate for the New Orleans metropolitan area given the need to address the multitude of interdependent problems, such as the full scale return of tourism and its job promotion and the return of population to fill those jobs, combined with the need to address the housing shortage, uncertainty as to the availability of homeowner’s insurance, the full restoration of basic services, such as water, gas and electricity, health care and the transportation network, as well as the flood prevention system.  There can be no assurance that the repairs and improvements made in the wake of Hurricane Katrina will withstand another hurricane or tropical storm.

Hurricane Katrina affected our loan portfolios by damaging properties pledged as collateral and by impairing certain borrowers’ abilities to repay their loans.  As a result of the hurricane, we made a $4.8 million provision for loan losses in 2005.  During 2007 and 2006 we reversed approximately $300,000 and $2.0 million of such provisions.  The after effects of the hurricane may continue to affect our loan quality, loan originations into the future and could also adversely impact our deposit base.

More generally, our ability to compete effectively in the banking business in the future, especially with financial institutions whose operations are not concentrated in the affected area or which have greater resources than we do, will depend primarily on our ability to continue normal business operations and grow despite the impact of the hurricane.  The severity and duration of these effects will depend on a variety of factors that are beyond our control, including the amount and timing of government, private and philanthropic investment (including deposits) in the region, the pace of rebuilding and economic recovery in the region generally and the extent to which the hurricane’s property damage is covered by insurance.

5


None of the effects described above can be accurately predicted or quantified at this time.  As a result, some uncertainty remains regarding the impact Hurricane Katrina will have on the business, financial condition and results of operations of the Bank.  Further, the area in which we operate may experience hurricanes and other storms in the future, and some of those hurricanes and storms may have effects similar to those caused by Hurricane Katrina.

Our results of operations are significantly dependent on economic conditions and related uncertainties.

The operations of savings associations are affected, directly and indirectly, by domestic and international economic and political conditions and by governmental monetary and fiscal policies.  Conditions such as inflation, recession, unemployment, volatile interest rates, real estate values, government monetary policy, international conflicts, the actions of terrorists and other factors beyond our control may adversely affect our results of operations.  Changes in interest rates, in particular, could adversely affect our net interest income and have a number of other adverse effects on our operations, as discussed in the risk factor below.  Adverse economic conditions also could result in an increase in loan delinquencies, foreclosures and nonperforming assets and a decrease in the value of the property or other collateral which secures our loans, all of which could adversely affect our results of operations.  We are particularly sensitive to changes in economic conditions and related uncertainties in the metropolitan New Orleans area because we derive substantially all of our loans, deposits and other business from this area.  Accordingly, we remain subject to the risks associated with prolonged declines in our local economy.

Changes in interest rates could have a material adverse effect on our operations.

The operations of financial institutions such as us are dependent to a large extent on net interest income, which is the difference between the interest income earned on interest-earning assets such as loans and investment securities and the interest expense paid on interest-bearing liabilities such as deposits and borrowings.  Changes in the general level of interest rates can affect our net interest income by affecting the difference between the weighted average yield earned on our interest-earning assets and the weighted average rate paid on our interest-bearing liabilities, or interest rate spread, and the average life of our interest-earning assets and interest-bearing liabilities.  Changes in interest rates also can affect our ability to originate loans; the value of our interest-earning assets and our ability to realize gains from the sale of such assets; our ability to obtain and retain deposits in competition with other available investment alternatives; the ability of our borrowers to repay adjustable or variable rate loans; and  the fair value of the derivatives carried on our balance sheet, derivative hedge effectiveness testing and the amount of ineffectiveness recognized in our earnings.  Interest rates are highly sensitive to many factors, including governmental monetary policies, domestic and international economic and political conditions and other factors beyond our control.  Although we believe that the estimated maturities of our interest-earning assets currently are well balanced in relation to the estimated maturities of our interest-bearing liabilities (which involves various estimates as to how changes in the general level of interest rates will impact these assets and liabilities), there can be no assurance that our profitability would not be adversely affected during any period of changes in interest rates.

There are increased risks involved with commercial real estate and construction lending activities.

Our lending activities include loans secured by commercial real estate.  In addition, we originate loans for the construction of residential and commercial use properties.  Commercial real estate and construction lending generally is considered to involve a higher degree of risk than single-family residential lending due to a variety of factors, including generally larger loan balances, the dependency on successful completion or operation of the project for repayment, the difficulties in estimating construction costs and loan terms which often do not require full amortization of the loan over its term and, instead, provide for a balloon payment at stated maturity.  Our lending activities also include commercial business loans to small to medium size businesses, which generally are secured by various equipment, machinery and other corporate assets, and a wide variety of consumer loans, including home improvement loans, home equity loans, education loans and loans secured by automobiles, boats, mobile homes, recreational vehicles and other personal property.  Although commercial business loans and consumer loans generally have shorter terms and higher interests rates than mortgage loans, they generally involve more risk than mortgage loans because of the nature of, or in certain cases the absence of, the collateral which secures such loans.

6


Our allowance for losses on loans and leases may not be adequate to cover probable losses.

We have established an allowance for loan losses which we believe is adequate to offset probable losses on our existing loans and leases.  There can be no assurance that any future declines in real estate market conditions, general economic conditions or changes in regulatory policies will not require us to increase our allowance for loan and lease losses, which would adversely affect our results of operations.

We are subject to extensive regulation which could adversely affect our business and operations.

We and our subsidiary are subject to extensive federal and state governmental supervision and regulation, which are intended primarily for the protection of depositors.  In addition, we and our subsidiary are subject to changes in federal and state laws, as well as changes in regulations, governmental policies and accounting principles.  The effects of any such potential changes cannot be predicted but could adversely affect the business and our operations in the future.

We face strong competition which may adversely affect our profitability.

We are subject to vigorous competition in all aspects and areas of our business from banks and other financial institutions, including savings and loan associations, savings banks, finance companies, credit unions and other providers of financial services, such as money market mutual funds, brokerage firms, consumer finance companies and insurance companies.  We also compete with non-financial institutions, including retail stores that maintain their own credit programs and governmental agencies that make available low cost or guaranteed loans to certain borrowers.  Certain of our competitors are larger financial institutions with substantially greater resources, lending limits, larger branch systems and a wider array of commercial banking services.  Competition from both bank and non-bank organizations will continue.

Our ability to successfully compete may be reduced if we are unable to make technological advances.

The banking industry is experiencing rapid changes in technology.  In addition to improving customer services, effective use of technology increases efficiency and enables financial institutions to reduce costs.  As a result, our future success will depend in part on our ability to address our customers’ needs by using technology.  We cannot assure you that we will be able to effectively develop new technology-driven products and services or be successful in marketing these products to our customers.  Many of our competitors have far greater resources than we have to invest in technology.

ITEM 1B: 
UNRESOLVED STAFF COMMENTS

Not applicable.

Item 2:
PROPERTIES

The Company owns one building in Metairie, Louisiana.  A portion of this building is leased to Guaranty Savings Bank and serves as a branch location.  The Company’s executive offices are located in Metairie, Louisiana in the main office facility owned by the Bank.  In addition to these properties, the Bank also owns three branch facilities, one each in New Orleans, Mandeville and Harvey, Louisiana.  The facility in New Orleans was closed in 2005 subsequent to Hurricane Katrina but re-opened for business in August, 2007.  The remaining location, in Ponchatoula, Louisiana is subject to a lease which management considers to be reasonable and appropriate to its location.  In 2006 the Bank also acquired land for future development of a bank location in Covington, Louisiana.  The Company and the Bank make portions of its property available for lease to third parties, although such leasing activity is not material to the Company’s overall operations.  Management makes sure that all locations, whether owned or leased, are maintained in suitable condition.  Management also evaluates its banking facilities on an ongoing basis to identify possible under-utilization and to determine the need for functional improvements, relocations or possible sales.

7


The Bank, from time to time, may acquire property interests in settlement of loans.  No such property was held by the Bank at December 31, 2007.

Item 3:
LEGAL PROCEEDINGS

There are no pending legal proceedings, other than routine litigation incidental to the business, to which the Company or its subsidiary is a party or to which any of their property is subject.

Item 4:
SUBMISSION OF MATTERS TO A VOTE OF SECURITY HOLDERS

There were no matters brought to a vote of security holders during the fourth quarter of 2007.


PART II
 
Item5:
MARKET FOR REGISTRANT’S COMMON EQUITY, RELATED STOCKHOLDER MATTERS, AND ISSUER PURCHASES OF EQUITY SECURITIES
 
(a)
The Company’s stock is traded on The Nasdaq Global Market under the symbol GSLA.  Shareholders of record, quarterly high and low sales prices of, and cash dividends declared on, GS Financial common stock and performance graph are set forth in the Common Stock and Market Prices and Dividend and GS Financial Corp. Stock Performance sections of the Annual Report to Shareholders for the year ended December 31, 2007, included in Exhibit 13.0 hereto and which is incorporated herein by reference.  Equity Compensation Plan information is incorporated herein by reference to Item 12 hereof.
   
(b)
Not applicable.
   
(c)
The following table sets forth information with respect to purchases made by or on behalf of the Company of shares of common stock of the Company during the indicated periods.
 
ISSUER PURCHASES OF EQUITY SECURITIES        
Period
 
Total Number of Shares Purchased
   
Average Price Paid Per Share
   
Total Number of Shares Purchased as Part of Publicly Announced Plans or Programs
   
Maximum Number of Shares that May Yet Be Purchased Under the Plans or Programs
 
                         
Month 1 (October 1, 2007 – October 31, 2007)
    --       --       --       --  
Month 2 (November 1, 2007 – November 30, 2007)
    --       --       --       --  
Month 3 (December 1, 2007 – December 31, 2007)
    10,468       18.00       --       --  
     Total
    10,468     $ 18.00       --       --  
 
Item 6:      SELECTED FINANCIAL DATA

The information required by this section is included in the section titled “Selected Consolidated Financial Data” of GS Financial’s 2007 Annual Report to Shareholders and is hereby incorporated herein by reference from Exhibit 13.0 hereto.
 
Item 7:       MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS

The section entitled “Management’s Discussion and Analysis of Financial Condition and Results of Operations” of GS Financial’s 2007 Annual Report to Shareholders is hereby incorporated herein by reference from Exhibit 13.0 hereto.

8


Item 7A:
QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK

Not applicable.

Item 8:
FINANCIAL STATEMENTS AND SUPPLEMENTARY DATA

The Consolidated Financial Statements of GS Financial Corp. and Subsidiary, the accompanying Notes to Consolidated Financial Statements and the Report of Independent Registered Public Accounting Firm contained in GS Financial’s 2007 Annual Report to Shareholders are hereby incorporated herein by reference from Exhibit 13.0 hereto.
 
Item9:
CHANGES IN AND DISAGREEMENTS WITH ACCOUNTANTS ON ACCOUNTING AND FINANCIAL DISCLOSURE

None.
 
Item9A:
CONTROLS AND PROCEDURES

 
(a)
Our management evaluated, with the participation of our Chief Executive Officer and Chief Financial Officer, the effectiveness of our disclosure controls and procedures (as defined in Rule 13a-15(e) and 15d-15(e) under the Securities Exchange Act of 1934) as of the end of the period covered by this report.  Based on such evaluation, our Chief Executive Officer and Chief Financial Officer have concluded that our disclosure controls and procedures are designed to ensure that information required to be disclosed by us in the reports that we file or submit under the Securities Exchange Act of 1934 is recorded, processed, summarized and reported within the time periods specified in the SEC’s rules and regulations and are operating in an effective manner.

 
(b)
Management's Report on Internal Control Over Financial Reporting is incorporated herein by reference from Exhibit 13.0 hereto.

 
(c)
No change in the Company's internal control over financial reporting (as defined in rules 13a-15(f) and 15d-15(f) under the Securities Exchange Act of 1934) occurred during the most recent fiscal quarter that has materially affected, or is reasonably likely to materially affect, its internal control over financial reporting.
 
Item9B:
OTHER INFORMATION

On August 21, 2007, the Company's Board of Directors amended Sections 3.1 and 3.2 of the Company's Bylaws (the "Amendments").  The purpose of the Amendments is to permit shares of the Company's common stock and other equity securities to be represented by uncertificated shares through a direct registration program, as required by NASDAQ Marketplace Rule 4350(1).  The Company has no current plans to actually utilize uncertificated shares.

The Amended and Restated Bylaws which are attached to this Annual Report on Form 10-K as Exhibit 3.2 are incorporated into this Item 9B by this reference.  The description of the Amendments is qualified in its entirety by reference to Exhibit 3.2 hereto.


PART III

Item10:
DIRECTORS, EXECUTIVE OFFICERS AND CORPORATE GOVERNANCE

Information about Directors and Executive Officers.   Information about the directors, director nominees and executive officers of GS Financial Corp., compliance with Section 16(a) of the Exchange Act and information concerning GS Financial’s audit committee is included in the sections captioned, "Information with Respect to Nominees for Director, Continuing Directors and Executive Officers,"— Committees and Meetings of the Board of Directors" and "Beneficial Ownership of Common Stock by Certain Beneficial Owners and Management – Section 16(a) Beneficial Ownership Reporting Compliance" included in GS Financial’s Proxy Statement for the Annual Meeting of Shareholders to be held on April 22, 2008 (the “Proxy Statement”) on Definitive Schedule 14A filed with the SEC and is hereby incorporated herein by reference.
 
9


Code of Ethics.   We have adopted a code of  conduct and ethics applicable to our directors and all employees. The text of this code of conduct and ethics may be found on our website at www.gsfinancialcorp.com.  We intend to file information regarding any waiver from any provision of our code of ethics on Form 8-K, as required by the listing standards of the Nasdaq Stock Market.  Amendments to the code of ethics will be posted on our website at www.gsfinancial.com.

Item11:
EXECUTIVE COMPENSATION

Information regarding compensation of directors and executive officers is included in the sections captioned "Information with Respect to Nominees for Director, Continuing Directors and Executive Officers – Director Compensation" and "Executive Compensation" of the Proxy Statement is hereby incorporated herein by reference.
 
Item12:
SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT AND RELATED STOCKHOLDER MATTERS
 
The information required herein by Item 403 of Regulation S-K is incorporated by reference from the section captioned "Beneficial Ownership of Common Stock by Certain Beneficial Owners and Management" of the Registrant’s Proxy Statement.

Equity Compensation Plan Information.   As of December 31, 2007 the Company had no equity compensation plans in place requiring disclosure under Item 201(d) of Regulation S-K.

Item13:
CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS AND DIRECTOR INDEPENDENCE

The information required herein is incorporated by reference from the sections captioned "Transactions with Certain Related Persons" and "Information with Respect to Nominees for Director, Continuing Directors and Executive Officers" of the Registrant’s Proxy Statement.

Item14:
PRINCIPAL ACCOUNTANT FEES AND SERVICES

The information required herein is incorporated by reference from the section captioned "Ratification and Appointment of Independent Registered Public Accounting Firm – Audit Fees" of the Registrant’s Proxy Statement.
 
PART IV.

Item15:
EXHIBITS AND FINANCIAL STATEMENT SCHEDULES

(a)(1)
The following consolidated financial statements of the Company and its subsidiary are included in Part II of this Form 10-K.

 
Report of Independent Registered Public Accounting Firm
 
Consolidated Balance Sheets – December 31, 2007 and 2006
 
Consolidated Statements of Income(Loss) – Years Ended December 31, 2007, 2006 and 2005
 
Consolidated Statements of Comprehensive Income(Loss) – Years Ended December 31, 2007, 2006 and 2005
 
Consolidated Statements of Changes in Stockholders’ Equity – Years Ended December 31, 2007, 2006 and 2005
 
Consolidated Statements of Cash Flows – Years Ended December 31, 2007, 2006 and 2005
 
Notes to Consolidated Financial Statements

10

 
(a)(2)
All schedules for which provision is made in the applicable accounting regulation of the SEC are omitted because of the absence of conditions under which they are required or because the required information is included in the consolidated financial statements and related notes thereto.

(a)(3)
Exhibits
 
No.
 
Description
 
Location
3.1
 
Articles of Incorporation of GS Financial Corp.
 
(1)
3.2
 
Bylaws of GS Financial Corp.
 
Included herewith
4.1
 
Stock Certificate of GS Financial Corp.
 
(1)
10.2
 
GS Financial Corp. Recognition and Retention Plan and Trust Agreement for Employees and Non-Employee Directors*
 
(2)
10.3
 
Early Retirement and Consulting Agreement by and among GS Financial Corp., Guaranty Savings and Homestead Association and Donald C. Scott Dated January 7, 2005*
 
(3)
10.4
 
Letter Agreement, dated as of December 8, 2005, by and between Guaranty Savings and Homestead Association and Stephen E. Wessel*
 
(4)
10.5
 
Letter Agreement, signature dated and accepted as of February 29, 2008, by and between Guaranty Savings Bank and Stephen E. Wessel*
 
(5)
13.0
 
2007 Annual Report to Stockholders
 
Included herewith
21.0
 
Subsidiaries of the Registrant  - Information reported in Item 1
 
Included herewith
23.0
 
Consent of LaPorte, Sehrt, Romig & Hand
 
Included herewith
31.1
 
Rule 13a-14(a) Certification of Chief Executive Officer
 
Included herewith
31.2
 
Rule 13a-14(a) Certification of Chief Financial Officer
 
Included herewith
32.0
 
Certification pursuant to 18 U.S.C. Section 1350
 
Included herewith
___________________

 
 
*
Denotes management compensation plan or arrangement.

 
(1)
Incorporated herein by reference from the Registration Statement on Form SB-2 (Registration number 333-18841) filed by the Registrant with the SEC on December 26, 1996, as subsequently amended.

 
(2)
Incorporated herein by reference from the definitive proxy statement, dated September 16, 1997, filed by the Registrant with the SEC (Commission File No. 000-22269).

 
(3)
Incorporated herein by reference from the current report on Form 8-K, dated January 7, 2005 filed by the registrant with the SEC (Commission File No. 000-22269).

 
(4)
Incorporated herein by reference from the current report on Form 8-K, dated December 8, 2005 filed by the registrant with the SEC (Commission File No. 000-22269).

 
(5)
Incorporated herein by reference from the current report on Form 8-K, dated February 29, 2008 filed by the registrant with the SEC (Commission File No. 000-22269).

(b)
The exhibits listed under (a)(3) of this Item 15 are filed herewith.

(c)
Reference is made to (a)(2) of this Item 15.

11


SIGNATURES

Pursuant to the requirements of Section 13 or 15(d) of the Securities and Exchange Act of 1934, the Registrant has duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorized.
 
GS FINANCIAL CORP.

Dated: March 28, 2008
   
By:
/s/ Stephen E. Wessel
       
  Stephen E. Wessel
  President and Chief Executive Officer


Pursuant to the requirements of the Securities Exchange Act of 1934, this report has been signed below by the following persons on behalf of the Registrant and in the capacities and on the dates indicated.

Name
 
Title
 
Date
 
 
/s/Albert J. Zahn, Jr.
 
 
 
Chairman of the Board and Director
 
 
 
March 28, 2008
Albert J. Zahn, Jr.
     
 
/s/Stephen E. Wessel
 
President and Chief Executive Officer
 
 
March 28, 2008
Stephen E. Wessel
     
 
/s/Bruce A. Scott
 
 
Executive Vice President and Director
 
 
March 28, 2008
Bruce A. Scott
 
 
/s/J. Andrew Bower
 
 
Chief Financial Officer
 
 
March 28, 2008
J. Andrew Bower
 
 
/s/Edward J. Bourgeois
 
 
Director
 
 
March 28, 2008
Edward J. Bourgeois
 
 
/s/Stephen L. Cory
 
 
Director
 
 
March 28, 2008
Stephen L. Cory
 
 
/s/Bradford A. Glazer
 
 
Director
 
 
March 28, 2008
Bradford A. Glazer
 
 
/s/Hayden W. Wren, III
 
 
Director
 
 
March 28, 2008
Hayden W. Wren, III
 
 
 
12

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