The New Better-For-You, Kid-Friendly Tortilla
Chip Line Features Two Irresistible Flavours - Nacho Cheese
and Zesty Ranch
HOBOKEN,
N.J., Feb. 6, 2024 /CNW/ -- Garden Veggie™
Snacks, the trailblazer in better-for-you snacking, is proud to
introduce its latest innovation, Flavour Burst™ Nacho Cheese and
Zesty Ranch Flavoured Tortilla Chips. The exciting new snack rivals
others in the tortilla chip aisle by bringing irresistible flavour
and unmistakable crunch to each bite while staying true to the
brand's commitment of providing better-for-you snack options the
whole family can enjoy.
Snacking should be enjoyable, and Garden Veggie believes that
better-for-you options can be both fun and taste great. With the
launch of the new Flavour Burst Tortilla Chips, the brand aims to
redefine the snacking experience for even the pickiest of eaters by
combining the craveable flavours of Nacho Cheese and Zesty Ranch
with the deliciousness of crunchy corn + colourful veggies.
"The snacks aisle is crowded with tortilla chips that are viewed
as a guilty pleasure," said Ed
Kaiser, Senior Director of Marketing. "Meanwhile, the few
better-for-you tortilla chip options that are available, are often
marketed towards adults or specialty diets, such as Keto or low
carb. Flavour Burst delivers on the unmet consumer need for a
delicious, better-for-you snack that both kids and parents will
reach for."
Garden Veggie Flavour Burst Tortilla Chips are certified
gluten-free and combine the goodness of five kinds of vegetables
(spinach, beet, red bell pepper, carrot and tomato) and other
wholesome ingredients, such as non-GMO corn, with no artificial
flavours and no artificial preservatives. Flavour Burst is also a
competitively priced snacking option compared to most conventional
or specialty tortilla brands.
"Recognizing evolving consumer preferences, Garden Veggie Snacks
has embraced a new brand purpose—to bring the fun to spark a
happier moment," added Kaiser. "The brand's business objective is
to establish these tortilla chips as a long-term growth platform,
becoming the go-to choice for families."
Flavour Burst Tortilla chips will start appearing on store
shelves in Canada starting in
February 2024. Canadian shoppers can
find the 56g, 170g and 283g family size in grocery stores. The
launch will be supported by a robust omnichannel brand building
launch plan.
About Garden Veggie™ Snacks
Garden Veggie Snacks, part
of the Hain Celestial Group family of brands, is a leader in the
better-for-you snacking category, offering a range of delicious
snacks that cater to the tastes of both parents and kids. Garden
Veggie snacks are available in a variety of formats to deliver
distinctive snacking moments including; classic Garden Veggie™
Straws®, Garden Veggie™ Puffs, Garden Veggie™ Wavy Chips, Garden
Veggie™ Stacked Chips™ and Garden Veggie™ Flavour Burst™ Tortilla
Chips. With a focus on better-for-you fun and flavour, Garden
Veggie Snacks is committed to bringing joy and happiness to
families through every bite.
About The Hain Celestial Group
Hain Celestial Group is
a leading health and wellness company whose purpose is to inspire
healthier living for people, communities, and the planet through
better-for-you brands. For more than 30 years, our portfolio of
beloved brands has intentionally focused on delivering nutrition
and well-being that positively impacts today and tomorrow.
Headquartered in Hoboken, N.J.,
Hain Celestial's products across snacks, baby, beverages, meal
components, and personal care, are marketed and sold in over 75
countries around the world. Our leading brands include Garden
Veggie™ Snacks, Terra® chips, Garden of Eatin'® snacks, Earth's
Best® and Ella's Kitchen® baby food, Celestial Seasonings® teas,
Joya® and Natumi® plant-based beverages, Greek Gods® yogurt, Cully
& Sully® soups, Yves® and Linda
McCartney's® (under license) meat-free, and Alba
Botanica® natural sun care, among others. For more information,
visit hain.com and LinkedIn.
SOURCE The Hain Celestial Group