NANPING, China, May 13, 2020 /PRNewswire/ -- Happiness Biotech
Group Limited (the "Company" or Nasdaq: HAPP), an innovative
China-based nutraceutical and
dietary supplements producer, announced today that the Company has
successfully developed an innovative cultivation technology of
lucidum, which enables the Company to reduce the cost of growing
lucidum - one of the main raw materials of the Company's products,
by over 30%.
The Company named this technology "Five Senses Cultivation".
Compared to the traditional cultivation method, management believes
the "Five Senses Cultivation" technology has following
revolutionary breakthroughs:
- The cultivation could be conducted in indoor facilities,
instead of outdoor greenhouses;
- The cultivation will be separated from the soil to become
soilless;
- Realization of stereoscopic-cultivation: multi-level
cultivation at the same time in the same space;
- Environmental friendly: stable qualities with no pesticide or
heavy metal residue; and
- Lucidum matures three times a year instead of once a year.
These five breakthroughs have technically enabled the
industrialization of lucidum cultivation. After the
industrialization, we estimate the annual output of lucidum will
increase over 8 times in the same space and the cost of growing
lucidum will decrease over 30%. Meanwhile, since the quality of
lucidum will also improve as it will not contain pesticides or have heavy
metal residue, the unit price of our lucidum products is
expected to increase at least 15%.
There are also five advantages of the "Five Senses Cultivation"
technology over the traditional cultivation method in terms of
"Five Senses":
|
Five Senses
Cultivation
|
Traditional
agricultural cultivation
|
Lights
|
Special designed
light source for lucidum, which can accelerate the growth
speed
|
Natural light, which
contains light waves that are not needed for the growth of
lucidum
|
Air
|
Adoption of indoor
environmental control and filter mechanism to eliminate PM2.5
hazards and maintain the best air quality
|
No environmental
control
|
Water
|
Provide the most
suitable water for lucidum, and keep the lucidum robust and free
from the influence of bacteria
|
General water
filtration, which can't inhibit the mixed bacteria
|
Bio-magnetic
field
|
Use equipment to
simulate a suitable growth environment for lucidum
|
Outdoor greenhouse,
which is closer to the natural environment
|
Sound
|
Provide the most
suitable sound wave to accelerate the growth of lucidum
|
Outdoor greenhouse,
which is closer to the natural environment
|
"Lucidum products have always been the main products of
Happiness Biotech, accounting for more than 20% of our sales and
the proportion has been increasing year by year. We have been
committed to developing a more reliable and efficient lucidum
cultivation technology for many years. 'Five Senses Cultivation' is the result of our laboratory's efforts
over the years. We are very grateful to our R & D personnel for
their outstanding contributions. The first batch of lucidum
using 'Five Senses
Cultivation' has been successfully
cultivated and was proven to be in line with our standards. The
quality of lucidum using 'Five
Senses Cultivation' method is
significantly better than the lucidum cultivated using the
traditional cultivation method. Next, we will start to implement
this technology on a large scale. With the adoption of 'Five Senses Cultivation', we are confident to further consolidate
our leading position in China's
lucidum market," said Mr.
Xuezhu Wang, CEO of the Company.
About Happiness Biotech Group Limited
Headquartered in Nanping, China, Happiness Biotech Group Limited is an
innovative China-based
nutraceutical and dietary supplements producer focused on the
research, development, manufacturing and marketing of a variety of
products made from Chinese herbal extracts and other ingredients.
The Company's goal is to provide high-quality products to our
consumers. Over the past 14 years, the Company has established a
product portfolio consisting of 32 CFDA registered "Blue-Cap" SKUs
of nutraceutical and dietary supplements products. For more
information, please visit: www.happ.org.cn.
Forward-Looking Statements
This press release contains forward-looking statements as
defined by the Private Securities Litigation Reform Act of 1995.
Forward-looking statements include statements concerning plans,
objectives, goals, strategies, future events or performance, and
underlying assumptions and other statements that are other than
statements of historical facts. When the Company uses words such as
"may, "will, "intend," "should," "believe," "expect," "anticipate,"
"project," "estimate" or similar expressions that do not relate
solely to historical matters, it is making forward-looking
statements. Forward-looking statements are not guarantees of future
performance and involve risks and uncertainties that may cause the
actual results to differ materially from the Company's expectations
discussed in the forward-looking statements. These statements are
subject to uncertainties and risks including, but not limited to,
the following: the Company's goals and strategies; the
Company's future business development; product and service demand
and acceptance; changes in technology; economic conditions;
reputation and brand; the impact of competition and pricing;
government regulations; fluctuations in general economic and
business conditions in China, the
COVID-19 outbreak and its impact on our operations and assumptions
underlying or related to any of the foregoing and other risks
contained in reports filed by the Company with the Securities and
Exchange Commission. For these reasons, among others,
investors are cautioned not to place undue reliance upon any
forward-looking statements in this press release. Additional
factors are discussed in the Company's filings with the U.S.
Securities and Exchange Commission, which are available for review
at www.sec.gov. The Company undertakes no obligation to publicly
revise these forward-looking statements to reflect events or
circumstances that arise after the date hereof.
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SOURCE Happiness Biotech Group Limited