HGGR Haggar (MM)

Haggar Chief Marketing Officer, Alan Burks, Named in Power List of Men's Fashion Industry's Most Influential Movers-and-Shakers DNR Power 100 List Names Burks for Third Consecutive Year DALLAS, Oct. 30 /PRNewswire-FirstCall/ -- Haggar Clothing Co. chief marketing officer, Alan Burks, has again been named in DNR magazine's (Daily News Record Men's Wear News and Trends) annual Power 100 List, released Monday, October 27, 2003. The DNR Power 100 List features the men's fashion industry's most influential movers-and-shakers of the past year. Burks makes the list for the third consecutive year by ranking 39 out of 100. Burks is in good company with other men's wear movers and shakers such as Ralph Lauren (#1), Giorgio Armani (#2), Tommy Hilfiger (#7), Kenneth Cole (#19), Donatella Versace (#51) and The Nordstroms (#67). Burks was recognized as the spark behind creative advertising and licensing deals for Haggar. DNR highlighted the new Kenneth Cole pants license as the company's biggest deal of the year with the addition of the Kenneth Cole New York(R) and Reaction Kenneth Cole(R) labels. Burks is also credited for many other behind the scenes successes covering everything that includes merchandising, marketing and selling of Haggar(R) branded clothing as well as Claiborne(R), Kenneth Cole New York(R) and Reaction Kenneth Cole(R) men's classification pants. Announced in October 2000, Liz Claiborne Inc. and Haggar Clothing Co. entered a license agreement for Haggar to manufacture and market dress pants, casual pants and shorts under the Claiborne(R) brand label. The collection began shipping in the fall of 2000 to key retailers offering consumers the style, sophistication and renowned fit of the Claiborne(R) brand. Kenneth Cole Productions announced in December 2002 that it was entering into a licensing agreement with Haggar Clothing Co. Haggar manufactures, markets and distributes Kenneth Cole New York(R) tailored pants, Kenneth Cole New York(R) classification pants and Reaction Kenneth Cole(R) classification pants in the United States. The fall 2003 line is currently offered at better department stores and Kenneth Cole and Reaction retail stores. About Haggar Haggar Clothing Co., a wholly owned subsidiary of Haggar Corp. (NASDAQ:HGGR), is a leading marketer of men's casual and dress apparel and women's sportswear, with global headquarters in Dallas, TX. Haggar markets in the United States, United Kingdom, Canada, Mexico and Indonesia. Haggar also holds exclusive licenses to use the Claiborne(R) trademark in the United States to manufacture, market and sell men's shorts and pants and to use the Kenneth Cole New York(R) and Reaction Kenneth Cole(R) trademarks throughout the United States to manufacture, distribute and sell men's tailored dress pants and men's classification dress and casual pants and shorts in men's classification pant departments. For more information visit the Haggar website at http://www.haggar.com/ . DATASOURCE: Haggar Clothing Co. CONTACT: Marina Hoffmann, , or Genna Blackman, , both of LaForce & Stevens, +1-212-242-9353, for Haggar Clothing Co.; or Angie Frey of Haggar Clothing Co., +1-214-956-4182, or Web site: http://www.haggarcorp.com/ http://www.haggar.com/

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