Haggar National Advertising Highlights Comfort in Pants for Men and Women; Campaign to Make Over 285 Million Consumer Impression
November 03 2003 - 2:56PM
PR Newswire (US)
Haggar National Advertising Highlights Comfort in Pants for Men and
Women; Campaign to Make Over 285 Million Consumer Impressions
DALLAS, Nov. 3 /PRNewswire-FirstCall/ -- Haggar Clothing Co.
announced today a national radio campaign for fall 2003 featuring
Haggar(R) pants with the comfort fit waist. The national marketing
campaign targets adults 35 to 54 with an average of over 74 spots
per week for eight consecutive weeks during the key retail selling
season of November and December making over 285 million consumer
impressions. Frank Bracken, president and chief operating officer
of Haggar, stated, "We've had tremendous success selling Haggar
pants with the comfort fit waist for both men and women. As
innovators of wrinkle free, we have now taken fashion to another
level with common sense benefits utilizing comfort features. Haggar
provides clothes that have style, comfort and performance. After
hearing this radio ad, we expect men and women to walk into retail
stores requesting a pair of those comfortable pants from Haggar."
The commercials are creative and memorable and entice the listener
to wear Haggar pants with the comfort fit waist whatever the
activity -- driving in the car or listening to the game. Haggar
pants with the comfort fit waist look like regular pants but have a
unique, hidden, flexible waist that is very, very comfortable. The
national radio spot was created by Seattle-based advertising agency
Foundation. The commercial will air on popular national programs
including Bill O'Reilly, Charles Osgood, Jim Bohannon, Leeza
Gibbons, NASCAR Winston Cup Races, NFL Sunday Night and more. In
addition, the marketing muscle is supported by on-air product
giveaways, great looking signage and compelling on-garment
photography to maximize retail selling efforts. About Haggar Haggar
Clothing Co., a wholly owned subsidiary of Haggar Corp.
(NASDAQ:HGGR), is a leading marketer of men's casual and dress
apparel and women's sportswear, with global headquarters in Dallas,
TX. Haggar markets in the United States, United Kingdom, Canada,
Mexico and Indonesia. Haggar also holds exclusive licenses to use
the Claiborne(R) trademark in the United States to manufacture,
market and sell men's shorts and pants and to use the Kenneth Cole
New York(R) and Reaction Kenneth Cole(R) trademarks throughout the
United States to manufacture, distribute and sell men's tailored
dress pants and men's classification dress and casual pants and
shorts in men's classification pant departments. For more
information visit the Haggar website at http://www.haggar.com/ .
DATASOURCE: Haggar Clothing Co. CONTACT: Marina Hoffmann, , or
Genna Blackman, , both of LaForce & Stevens, +1-212-242-9353,
for Haggar Clothing Co.; or Angie Frey of Haggar Clothing Co.,
+1-214-956-4182, or Web site: http://www.haggar.com/
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