HMS Enhances its Health Engagement Solution with Verified and Branded Mobile Call Functionality
October 15 2020 - 9:00AM
HMS (NASDAQ: HMSY), the leading provider of payment accuracy and
population health management solutions, today announced an
enhancement to its health engagement solution with the addition of
verified visual caller ID for mobile phones.
Less than 50% of U.S. households currently have a landline and
home phone usage continues to decline, requiring health plans,
state health agencies and other healthcare organizations to engage
increasingly with consumers via their mobile phones. With this new
functionality, HMS® clients can improve the consumer experience by
including caller ID and branding in outreach made to mobile phones,
increasing the likelihood the intended recipient will answer the
calls.
In fact, HMS clients leveraging the enhanced solution to date
have seen a 12% increase in mobile phone reach rates across all
demographics. For the past twenty years, HMS’ Eliza® health
engagement platform has conducted billions of outreach campaigns
and engaged with millions of healthcare consumers on behalf of
health plans, providers, pharmacy benefit managers and government
agencies.
“A combination of illegal robocalls, caller ID spoofs and
telephone-based scams has shaken consumer confidence when it comes
to answering a call from an unknown number,” said Emmet O’Gara,
group president of Population Health Management for HMS. “With the
ongoing threat of COVID-19 and flu season just around the corner,
this product enhancement is essential to the success of our
clients’ rapid health outreach programs. Now more than ever before,
it is critical that we reach and effectively engage those who are
most vulnerable, to emphasize the importance of taking personal
mitigation measures against infectious disease, such as getting a
flu shot.”
With the addition of verified visual caller ID to HMS’ health
engagement offering, client programs now will include the desired
company name, logo, location and context for the call. Rather than
seeing an unknown number from an unverified caller, the call
recipient will receive a personalized and branded mobile call
experience that identifies who is calling and why.
While functionality is dependent on the mobile carrier of the
call recipient, all smartphones on the partner carrier’s network
will display the caller ID overlay. With home phone use on the
decline and seventy percent of consumers stating that they will not
answer their mobile phone if they do not recognize the caller’s
number, this enhanced solution helps ensure that important
health-related communications reach their intended recipients.
In addition, on March 20, 2020, the Federal Communications
Commission (FCC) issued an important order under the Telephone
Consumer Protection Act (TCPA) to allow healthcare providers to
communicate informational, non-marketing messages about the
COVID-19 pandemic to patients and members without prior express
consent. HMS can help ensure that consumers receive and engage with
critical health communications about COVID-19 or other important
healthcare information while remaining in compliance with federal
guidelines.
About HMSHMS advances healthcare by helping
organizations reduce costs and improve health outcomes. Through our
industry-leading technology, analytics and engagement solutions, we
save billions of dollars annually while helping consumers lead
healthier lives. HMS provides a broad range of payment accuracy and
population health management solutions that help move the
healthcare system forward. Visit us
at www.hms.com or follow us on LinkedIn
and Twitter.
Media Contact Lacey Hautzinger Senior Director,
External Communications 469.284.7240lacey.hautzinger@hms.com
HMS (NASDAQ:HMSY)
Historical Stock Chart
From Sep 2024 to Oct 2024
HMS (NASDAQ:HMSY)
Historical Stock Chart
From Oct 2023 to Oct 2024