Tinuiti's partnership with The Honest Company
expands, reaffirming a shared commitment to growing together and
building on years-long history of collaboration and success
NEW
YORK, Dec. 4, 2023 /PRNewswire/ -- Tinuiti, the
largest independent performance marketing firm across Streaming TV,
Google, Meta, and Amazon, has officially expanded its scope of work
with The Honest Company Inc. [HNST] a digitally-native consumer
products company dedicated to creating clean- and
sustainably-designed products spanning baby care, beauty, personal
care, wellness, and household care, founded by actress Jessica Alba.
As The Honest Company's official Paid Media Agency, Tinuiti
currently oversees the business' Paid Search, Shoppable Media, Paid
Social, Affiliate, Marketplaces, and Analytics.
Since 2017, Tinuiti and The Honest Company have worked together
to support evolving business goals— leveraging new opportunities
for growth and maximizing performance across multiple channels,
including:
- Nurturing the brand's Amazon business visibility while
continuously refining Amazon strategy and optimization.
- Evolving paid media strategy to support The Honest Company
Inc.'s entire retailer ecosystem and drive total business.
- Improving media performance to drive sales and more efficient
ad spend at Target and Honest.com specifically.
Diana DiGuido, Chief Client
Officer at Tinuiti, said: "We're thrilled to broaden our scope
of work with The Honest Company and leverage our multi-year
partnership to continue supporting their unique business goals.
Tinuiti is in the perfect position to foster new avenues of
success, including optimizing within Marketplaces to explore new
and evolving opportunities for business growth."
Erin Thoensen, Vice President,
General Manager Baby + Home at The Honest Company, said: "As we
grow in our partnership with Tinuiti we're excited to leverage our
teams' shared expertise and the collaboration that we've
established over the years. Together, we've been able to create
efficiencies, while also identifying weaknesses, allowing us to
navigate to creative and innovative solutions– and that has been a
recipe for success. We feel confident this partnership will
continue to carry us into the future successfully."
Most recently, the Tinuiti team identified a crucial gap in The
Honest Company's sales funnel on Amazon. From April to July of
2023, nearly 25% of customers who added an Honest Company product
to their Amazon shopping card did not complete their purchase. So
Tinuiti stepped in to help. To drive up conversion rate, Tinuiti's
AMC tech organized and built AMC audiences by product category to
target cart abandoners in the last 30 days.
Within the first month of launch, the campaign drove a much
higher rate of return from re-engaged customers. This effort also
pushed a slew of first-time Honest customers across the finish
line, reducing the cost per acquisition of these new-to-brand
customers by nearly two-thirds.
Since achieving this success, The Honest Company has
collaborated with Tinuiti on building upon these stunning results –
expanding across audiences into Sponsored Clicks, Keyword Searches,
and additional ad exposure – and they're still ecstatic with this
campaign's performance given the ability to acquire new, high-value
customers for less than $1.
Today's news follows a period of key milestones for Tinuiti,
including:
- Team Expansion: Tinuiti officially announced
Tavo Castro as its new Head of
Strategic Planning– leading the development and growth of the
agency's strategic planning practice.
- Premier Launch Partner for Microsoft Advertising Network for
Retail: Tinuiti was named a premier launch partner for the
Microsoft Advertising Network for retail.
- Microsoft Global Client Partner of the Year: Tinuiti won
the Microsoft Global Client Partner of the Year Award for its work
with client partner SPARC Group; its third Microsoft Advertising
Partner Award in 2023
- Ampush Acquisition: Tinuiti acquired the leading growth
marketing agency with core focus across social platforms that
provide end-to-end performance creative and customer acquisition
capabilities.
About Tinuiti
Tinuiti is the largest independent
performance marketing firm across Streaming TV, Google, Meta, and
Amazon, with almost $4 billion in
digital media under management and over 1,200 employees. With
industry-leading expertise in search, social, Amazon and
marketplaces, addressable TV, mobile apps, Influencer, Lifecycle,
and more, Tinuiti understands that success requires both strategy
and channel expertise. Each solution is delivered through Tinuiti's
performance planning framework, GAMMA, and is enabled by a
proprietary suite of marketing intelligence and media activation
technology – Mobius. For more information visit
http://www.tinuiti.com.
About The Honest Company Inc.
The Honest Company
(NASDAQ: HNST) is a digitally-native consumer products company
dedicated to creating clean- and sustainably-designed products
spanning baby care, beauty, personal care, wellness and household
care. Honest products are available via Honest.com, third-party
ecommerce customers and approximately 51,000 retail locations
across the United States,
Canada and Europe. Based in Los
Angeles, CA, the Company's mission, to inspire everyone to
love living consciously, is driven by its values of transparency,
trust, sustainability and a deep sense of purpose around what
matters most to its consumers: their health, their families and
their homes. For more information about the Honest Standard and the
Company, please visit www.honest.com.
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SOURCE Tinuiti