NEW YORK and MOUNTAIN VIEW, Calif., Sept. 18, 2012 /PRNewswire/ -- Harris Interactive
Inc. (NASDAQ: HPOL) today announced a first of its kind
collaboration with Google's recently launched Google Consumer
Surveys to offer a new choice for consumers of market research.
Google Consumer Surveys and the Harris Poll have partnered to
develop and bring to market a new product that allows businesses,
both large and small, to compare themselves to industry benchmarks
at a fraction of the cost of traditional market research. On an
ongoing basis, industry benchmarks will be collected and delivered,
free of charge, within the Harris Poll and Google Consumer Surveys
platform.
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"We are excited to be involved in a venture that has the
potential to reinvent the manner in which market research is
conducted," said Al Angrisani,
President and Chief Executive Officer of Harris Interactive. Mr.
Angrisani added, "This is a unique opportunity to bring together
Google's innovative Consumer Surveys product with Harris
Interactive's expertise in delivering credible insights to the
global business community."
Paul McDonald, Senior Product
Manager at Google said, "This is a really great addition to our
self-service offering. Thousands of large and small businesses, in
dozens of industries, have used Google Consumer Surveys to get
easy, affordable and precise market insights. I'm thrilled that
we're working with a leader like the Harris Poll to give businesses
access to a new benchmarking offering. We believe it's a huge
validation of our technology, a huge boost for businesses of all
sizes."
Mike de Vere, President of the
Harris Poll added, "By joining the Harris Poll, one of the world's
most recognized and trusted barometers of consumer opinion, with
Google's new self-service market research tool, we have the
opportunity to be a transformative force in the market research
industry by making credible, consumer research more accessible,
affordable and actionable."
The first benchmark study offered within the Harris Poll and
Google Consumer Surveys platform investigates customer satisfaction
in the banking industry; covering industry leaders Bank of America,
Chase Bank, Citibank and Wells
Fargo. Results of this Harris Poll benchmark study are now
available, free of charge, by visiting
www.google.com/insights/consumersurveys/harrispoll/banking.
About Google Consumer Surveys
Google Consumer Surveys is a fast, accurate, and affordable
way to do quantitative market research online. Google Consumer
Surveys takes a new approach to survey sampling, data collection
and post-stratification weighting. People browsing the web come
across your questions when they try to access premium content like
news articles or videos. Questions run across sites in our diverse
publisher network in order to get the necessary respondents.
Publishers—online news sites, video creators, and app
developers—make money as site visitors provide answers. Google
automatically aggregates and analyzes responses, providing the data
back to you through a simple online interface.
www.google.com/insights/consumersurveys
About Harris Interactive
Harris Interactive is one of the world's leading market research
firms, leveraging research, technology, and business acumen to
transform relevant insight into actionable foresight. Known widely
for the Harris Poll® and for pioneering innovative research
methodologies, Harris offers proprietary solutions in the areas of
market and customer insight, corporate brand and reputation
strategy, and marketing, advertising, public relations and
communications research. Harris possesses expertise in a wide range
of industries including healthcare, technology, public affairs,
energy, telecommunications, financial services, insurance, media,
retail, restaurant, and consumer package goods. Additionally,
Harris has a portfolio of multi-client offerings that complement
our custom solutions while maximizing our client's research
investment. Serving clients in more than 215 countries and
territories through our North American and European offices, Harris
specializes in delivering research solutions that help us - and our
clients - stay ahead of what's next. For more information, please
visit www.harrisinteractive.com.
Cautionary Note Regarding Forward Looking Statements
Certain statements in this press release constitute forward-looking
statements for purposes of the safe harbor provisions under The
Private Securities Litigation Reform Act of 1995. These statements
include, among others, statements as to future economic
performance, projections as to financial items, estimates, and
plans and objectives for future operations, products and services.
In some cases, you can identify forward-looking statements by
terminology such as, "may", "should", "expects", "plans",
"anticipates", "feel", "believes", "estimates", "predicts",
"potential", "continue", "consider", "possibility", or the negative
of these terms or other comparable terminology. These
forward-looking statements involve a number of risks and
uncertainties that could cause actual results to differ materially
from those in the forward looking statements. Such risks and
uncertainties include, without limitation, risks detailed in the
"Risk Factors" section of the Company's most recent Annual Report
on Form 10-K, as updated quarterly in our Quarterly Reports on Form
10-Q to reflect additional material risks. The Company has filed
its reports on Forms 10-K and 10-Q with the Securities and Exchange
Commission, and they are available under the Investor Relations
section of our website at http://ir.harrisinteractive.com/. You are
urged to consider these factors carefully in evaluating such
forward-looking statements and are cautioned not to place undue
reliance on them. The forward-looking statements are qualified in
their entirety by this cautionary statement.
Press Contact:
Michael Burns
Corporate Communications & Investor Relations
585-214-7328
mburns@harrisinteractive.com
SOURCE Harris Interactive Inc.