ESTERO,
Fla., Sept. 19, 2024 /PRNewswire/ -- Hertz
Global Holdings, Inc. (NASDAQ: HTZ) – one of the leading global car
rental companies – today announced that Lauren Fritts will join the company as Senior
Vice President and Chief Communications Officer, effective
Sept. 30. In this role, Fritts will
report to CEO Gil West and oversee
Hertz's global communications functions, with a focus on
strengthening the company's brand narrative and strategy, enhancing
internal and external communications, driving impact
communications, and leading corporate reputation.
"Lauren will be a great addition to our recently enhanced
leadership team, bringing a fresh, integrated approach to how we
engage with and tell our story to our most valued stakeholders,
including our 27,000 global employees," said Gil West, Hertz's chief executive officer. "As
we elevate our operational performance and provide an unmatched
customer experience, I look forward to Lauren's leadership and
collaboration to build a stronger business and reinvigorate our
brands."
Fritts brings to Hertz nearly two decades of senior leadership
experience in communications and marketing across both the private
and public sectors. Most recently, as Chief Corporate Affairs and
Marketing Officer at WeWork, she led a comprehensive global
strategy encompassing corporate communications, brand development
and marketing initiatives. Her oversight included internal and
external communications, public affairs, crisis management and both
brand and growth marketing strategies. During her tenure, Fritts
played a pivotal role in redefining WeWork's brand amid a critical
company turnaround, demonstrating her ability to navigate complex
corporate landscapes.
"I'm honored to join the Hertz team as we redefine what it means
to be a pioneer in the industry. As an iconic global brand and a
leader in mobility for more than a century, we have a unique
opportunity to tell our story through compelling communications
that meet our customers and employees where they are. I look
forward to building on the trust that generations have placed in
Hertz and introducing a new era of customers to our incredible
brands," said Lauren Fritts.
Prior to WeWork, Fritts served as Digital and Deputy
Communications Director for Governor Chris
Christie, overseeing communications strategy during his
administration in New Jersey and
his 2016 presidential campaign. She began her career in cable news,
where she spent nearly a decade as a producer, gaining extensive
experience in media relations, strategic communications and
broadcast journalism.
ABOUT HERTZ
The Hertz Corporation, a subsidiary of
Hertz Global Holdings, Inc., operates the Hertz, Dollar, and
Thrifty vehicle rental brands throughout North America, Europe, the Caribbean, Latin
America, Africa, the
Middle East, Asia, Australia, and New
Zealand. The Hertz Corporation is one of the largest
worldwide vehicle rental companies, and the Hertz brand is one of
the most recognized globally. Additionally, The Hertz Corporation
owns and operates the Firefly vehicle rental brand and Hertz 24/7
car sharing business in international markets and sells vehicles
through Hertz Car Sales. For more information about The Hertz
Corporation, visit www.hertz.com.
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SOURCE Hertz Global Holdings, Inc.
