NEW YORK, April 23, 2024 /PRNewswire/ -- Integral Ad
Science (Nasdaq: IAS), a leading global media measurement and
optimization platform, today announced that it has earned Media
Rating Council (MRC) accreditation for its sophisticated invalid
traffic (SIVT) filtration for the Connected TV (CTV)
environment.
IAS continues to add to its mix of MRC accredited products for
CTV, as last year it received the industry's first accreditation
for CTV video viewable impressions. With this announcement, IAS
adds SIVT filtration of CTV video viewable impressions to its
portfolio of MRC-accredited metrics.
"This accreditation marks our continued commitment to
transparency and quality in the CTV space and further demonstrates
our position as a leader in providing accredited products and
services to our clients," said Kevin
Alvero, IAS Chief Compliance Officer. "As marketers allocate
increased spend towards CTV and OTT to reach audiences, it is
increasingly important to ensure these environments are protected
from fraud."
The full scope of the accreditation covers IAS's SIVT filtration
and reporting in CTV environments as applied to video impressions,
viewable impressions, and related viewability metrics.
"IAS is to be congratulated for the longstanding commitment to
quality measurement it has demonstrated through its engagement in
the MRC's accreditation process," said George W. Ivie, Executive Director and CEO of
the MRC. This new accreditation is especially critical to marketers
as they continue to grow their investments in CTV channels."
About Integral Ad Science
Integral Ad Science (IAS) is a global leader in digital media
quality. IAS makes every impression count, ensuring that ads are
viewable by real people, in safe and suitable environments,
activating contextual targeting, and driving supply path
optimization. Our mission is to be the global benchmark for trust
and transparency in digital media quality for the world's leading
brands, publishers, and platforms. We do this through data-driven
technologies with actionable real-time signals and insight. Founded
in 2009, IAS works with thousands of top advertisers and premium
publishers worldwide. For more information,
visit integralads.com
About Media Rating Council (MRC)
The MRC is a non-profit industry association established in 1963
composed of leading television, radio, print and Internet
companies, as well as advertisers, advertising agencies and trade
associations whose goal is to ensure measurement services that are
valid, reliable and effective. Measurement services desiring MRC
Accreditation are required to disclose to their customers all
methodological aspects of their service; comply with the MRC
Minimum Standards for Media Rating Research and other standards MRC
produces; and submit to MRC-designed audits to authenticate and
illuminate their procedures. In addition, the MRC membership
actively pursues research issues they consider priorities in an
effort to improve the quality of research in the marketplace.
Currently more than 110 research products are audited by the
MRC.
CONTACT: press@integralads.com
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SOURCE Integral Ad Science, Inc.