Global Advertisers Can Now Access IAS's
Industry-Aligned Misinformation Reporting on YouTube
NEW
YORK, Sept. 26, 2024 /PRNewswire/ -- Integral Ad
Science (Nasdaq: IAS), a leading global media measurement and
optimization platform, today announced that it will now offer its
industry-aligned misinformation brand safety and suitability
reporting for advertisers running campaigns across YouTube ad
inventory. IAS can now detect content across YouTube that it
identifies as misinformation enabling advertisers to further verify
the safety & suitability of their digital media investments on
YouTube.
IAS's Total Media Quality (TMQ) product suite provides valuable
third-party assurance that advertisers' campaigns are running
adjacent to brand safe and suitable content. IAS's misinformation
measurement delivers independent verification, complementary to
YouTube's own policies and procedures.
"Brand safety is a top priority for marketers as we approach
upcoming marquee global media events. We are empowering marketers
with enhanced products like our expanded Total Media Quality for
YouTube which now offers IAS's misinformation reporting," said
Lisa Utzschneider, CEO of IAS.
"We're excited to offer the ability to detect misinformation with
our best-in-class measurement solution."
IAS classifies content according to industry-aligned definitions
and provides reporting based on advertisers' custom brand
suitability settings. Video-level reporting provided by IAS allows
advertisers to get a full, accurate picture of the content their
ads are running adjacent to, and adjust their campaigns based on
their own desired suitability profiles.
Advertisers can now:
- Access Expanded Third-Party Transparency: Gain
trusted video-level insights into the content adjacent to your
advertisements according to industry-aligned definitions.
- Drive Results: Analyze if your ads appear next to
content identified by IAS as misinformation and make optimizations
as needed to drive brand suitability.
- Safeguard and Scale Their Business: Access global
reporting with 30+ languages on YouTube for key international
events in 2024 and beyond.
In March, IAS announced earning MRC accreditation for integrated
third-party calculation and reporting of YouTube video viewability.
In December 2023, IAS announced the
availability of its Total Media Quality (TMQ) brand safety and
suitability measurement across YouTube Shorts, offering advertisers
expanded coverage for advanced Brand Safety and Suitability
Measurement.
About Integral Ad Science
Integral Ad Science (IAS) is
a leading global media measurement and optimization platform that
delivers the industry's most actionable data to drive superior
results for the world's largest advertisers, publishers, and media
platforms. IAS's software provides comprehensive and enriched data
that ensures ads are seen by real people in safe and suitable
environments, while improving return on ad spend for advertisers
and yield for publishers. Our mission is to be the global benchmark
for trust and transparency in digital media quality. For more
information, visit integralads.com.
Contact: press@integralads.com
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SOURCE Integral Ad Science, Inc.