SOUTHFIELD, Mich., Feb. 13, 2012 /PRNewswire/ -- Racing fans and
other consumers can chat online with NASCAR® Sprint Cup driver
Kevin Harvick this Wednesday night
at 7 p.m. ET through Federal-Mogul's
(NASDAQ: FDML) #ChampionChat social media campaign on Twitter and
TweetChat.com.
Harvick – driver of the No. 29 Budweiser Chevrolet and
spokesperson for the Champion® brand of spark plugs, filters,
wipers and performance chemical additives – answers questions live
for 30 minutes in each monthly #ChampionChat session. To ask a
question, participants simply need to visit TweetChat.com and use
the #ChampionChat hashtag at the end of each message. Questions and
answers also will appear on the Champion brand's @ChampionParts
Twitter feed.
In addition to text responses, Harvick will record video answers
to #ChampionChat questions received through the VYou.com
conversational video site.
"Our first chat session was very successful, with Kevin fielding
questions from nearly 100 fans," said Jessica Wynn, manager of brand strategy,
North America, Federal-Mogul. "We
expect this program and our other grassroots marketing activities
to help introduce Kevin and the Champion brand to millions of
performance enthusiasts worldwide."
For more information about Champion products and programs,
please visit www.AlwaysaChampion.com.
About Federal-Mogul
Federal-Mogul Corporation is a leading global supplier of
powertrain and safety solutions to the world's foremost original
equipment manufacturers of automotive, commercial, aerospace,
marine, rail and off-road vehicles; industrial, agricultural and
power generation equipment; as well as the worldwide aftermarket.
Federal-Mogul's leading technology and innovation, lean
manufacturing expertise, and global distribution network deliver
world-class products, brands and services at a competitive cost.
The company's sustainable global profitable growth strategy creates
value for its employees, customers and shareholders. Federal-Mogul
was founded in Detroit in 1899.
The company is headquartered in Southfield, Michigan, and employs
approximately 45,000 people in 35 countries.
Federal-Mogul's aftermarket products are sold under a variety of
well-known brands, including: Abex®, AE®, ANCO®, Beral®, Carter®,
Champion®, FP Diesel®, Fel-Pro®, Ferodo®, Glyco®, Goetze®, MOOG®,
National®, Necto®, Nural®, Payen®, Precision®, Sealed Power®,
Speed-Pro® and Wagner®. All Federal-Mogul trademarks are owned by
Federal-Mogul Corporation, or one or more of its subsidiaries, in
one or more countries. Visit the company's website at
www.federalmogul.com.
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CONTACT:
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Drew
Shippy 330/688-3500
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Jim Burke
248/354-4530
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SOURCE Federal-Mogul Corporation