Leading intelligent cocktail maker zeroes in
on continued growth across North
America
CHICAGO, Jan. 29,
2024 /PRNewswire/ -- Bartesian, the
award-winning cocktail machine serving premium cocktails on demand,
today announced a new, strategic multi-year partnership with
iHeartMedia, the leading audio media company in the U.S. and
podcast publisher globally. The deal allows Bartesian to leverage
iHeartMedia's multi-platform network, reaching a quarter of a
billion monthly listeners, and their marquee experiential events to
bring the home cocktail maker to new audiences. The news follows
record Black Friday & Cyber Monday sales for Bartesian this
past holiday season.
"After a monumental and record-breaking sales year for Bartesian
in 2023, we're hyper focused on introducing new customers to the
product on an even larger scale," said Ryan
Close, Bartesian Founder & CEO. "We're eager to usher in
Bartesian's next phase of expansion with an iconic name like
iHeartMedia through a variety of marketing initiatives that can
move the needle for the brand. From integration at events, to
building brand awareness through a wide array of marketing
activations, this partnership will help further expand consumer
understanding of our cocktail machine's capabilities and appetite
for our world-class cocktails."
"We're always looking to partner with brands that are evolving
an industry and Bartesian is doing just that," said Joe Robinson, President of Corporate Development
and Ventures for iHeartMedia. "We've been impressed with
Bartesian's momentum to date and look forward to igniting further
brand awareness within our vast North American audience."
With consumer trends continuing to shift toward more elevated
home experiences, Bartesian is the perfect solution for the at-home
cocktail drinker and host. Thoughtfully designed, there is no
longer a need to maintain a fully stocked home bar, follow complex
cocktail recipes, or deal with burdensome cleanup to enjoy
lounge-quality cocktails at home. Bartesian delivers this, all at
the touch of a button.
For more information on Bartesian, visit www.bartesian.com.
Follow along on social @Bartesian.
About Bartesian:
Bartesian is the first-ever intelligent cocktail maker using
capsules that contain the real, premium ingredients for on-demand,
perfectly crafted cocktails. Bartesian creates Premium Cocktails on
Demand™ with the customer's choice of spirits at customizable
strengths. Behind the company is a group of innovative designers,
engineers, and mixology enthusiasts working together to elevate the
cocktail experience. It is a winner of various awards including the
2020 CES Innovation Award, The Knot Registry Award, Good
Housekeeping Best Innovation of 2020 Award, and has been selected
as one of Oprah's Favorite Things.
Bartesian can be purchased at Bartesian.com or at major
retailers, including Macy's, Williams-Sonoma and Kohl's. More than
60 unique cocktails are available with new recipes like Espresso
Martini, Strawberry Guava Margarita, and upcoming Bloody Mary
launches, including a spicy version. Each fully recyclable
Bartesian cocktail capsule is packed with the highest quality
bitters, liqueurs, juices, and ingredients needed to make the
perfect cocktail in seconds.
For partnership requests and other sales inquiries, please
contact the Bartesian team at hello@bartesian.com.
About iHeartMedia, Inc.
iHeartMedia, Inc. [Nasdaq: IHRT] is the leading audio media
company in America, reaching over 90% of Americans every month.
iHeart's broadcast radio assets alone have more consumer reach in
the U.S. than any other media outlet; twice the reach of the next
largest broadcast radio company; and over four times the ad-enabled
reach of the largest digital only audio service. iHeart is the
largest podcast publisher according to Podtrac, with more downloads
than the next two podcast publishers combined and has the number
one social footprint among audio players, with seven times more
followers than the next audio media brand, and the only fully
integrated audio ad tech solution across broadcast, streaming and
podcasts. The company continues to leverage its strong audience
connection and unparalleled consumer reach to build new platforms,
products and services. Visit iHeartMedia.com for more company
information.
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SOURCE Bartesian