New, AI-enabled tools and approaches spark
aggressive investments to improve insights and decision-making, ISG
Provider Lens™ report says
Enterprises in the U.S. are making major investments in
analytics and AI to fully realize their data’s potential, according
to a new research report published today by Information Services
Group (ISG) (Nasdaq: III), a leading global technology research and
advisory firm.
The 2024 ISG Provider Lens™ Advanced Analytics and AI Services
report for the U.S. finds that AI is turning analytics into a more
powerful tool for data science and an enabler of business
transformation. U.S. enterprise investments in AI, along with cloud
technologies and more flexible data architectures, are directly
aligned with strategic business goals.
“Companies can unlock deeper insights and drive significant
business value when their data is accessible and integrated into
operations,” said Kathy Rudy, chief data and analytics officer at
ISG. “Service providers play a crucial role in making this
possible.”
Enterprises in the U.S. are at the forefront of adopting
augmented analytics, which uses AI and ML to automatically identify
insights, trends and patterns in data without manual intervention,
ISG says. Such systems provide data discovery, predictive analytics
and natural-language processing (NLP) to help companies more
quickly acquire useful insights into their business. Generative AI,
likewise, is expected to expand the ability to generate advanced
insights at scale.
The U.S. is also a leading region in the democratization of
data, a full-fledged trend toward making data accessible to a broad
range of users in an organization, the report says. Using
self-service analytics platforms, low-code/no-code tools and
user-friendly dashboards, U.S. enterprises empower non-technical
users without specialized skills to analyze and use data — often by
making simple queries through NLP.
Many organizations in the U.S. are using embedded analytics, an
increasingly popular approach that makes data analysis a part of
everyday business processes rather than a separate task, ISG says.
This allows employees to make informed decisions within their usual
workflows instead of switching to other systems or tools.
Enterprises in the U.S., especially large ones, are adopting
data mesh architectures to make data available across organizations
without taking away departmental control, the report says. Rather
than centralizing all information in one data warehouse or lake,
these companies are creating smaller repositories that are widely
accessible but controlled by local departments, complying with
governance regulations.
“The drive for data modernization is coming from enterprises
that recognize the need for a solid data strategy and foundation to
fully utilize AI,” said Jan Erik Aase, partner and global leader,
ISG Provider Lens Research. “Providers can meet their needs with
solutions that integrate AI with data science and business
intelligence.”
The report also explores other data analytics trends in the
U.S., including the growing popularity of data warehouse as a
service (DWaaS) and of metadata-driven architectures that give
companies a clearer picture of their data assets.
For more insights into the analytics challenges facing U.S.
enterprises, including inadequate real-time analytics or
comprehensive views of customer intelligence, plus ISG’s advice for
addressing those challenges, see the ISG Provider Lens™ Focal
Points briefing here.
The 2024 ISG Provider Lens™ Advanced Analytics and AI Services
report for the U.S. evaluates the capabilities of 77 providers
across three quadrants: Data Science and AI Services, Data
Modernization Services, and Advanced BI and Reporting Modernization
Services. Within each quadrant, the evaluated providers are divided
into three segments based on size: Large, Midsize and
Specialist.
Among Large providers, the report names Accenture, Capgemini,
Cognizant, Deloitte, Genpact, HCLTech, Infosys, TCS, Tech Mahindra
and Wipro as Leaders in all three quadrants.
In addition, NTT DATA is named as a Rising Star — a company with
a “promising portfolio” and “high future potential” by ISG’s
definition — in all three quadrants.
Among Midsize providers, Apexon, Encora, EXL, HARMAN, Hexaware,
Innova Solutions, Mphasis, Persistent Systems, Stefanini, Unisys,
UST and Virtusa are named as Leaders in all three quadrants. HTC
Global Services is named as a Leader in two quadrants, and Brillio
is named as a Leader in one quadrant.
In addition, ITC Infotech is named as a Rising Star in two
quadrants and HTC Global Services is named as a Rising Star in one
quadrant.
Among Specialist providers, Fractal Analytics, Lingaro, MathCo,
Quantiphi, Tiger Analytics, Tredence and WNS Analytics are named as
Leaders in all three quadrants. Evalueserve and Impetus
Technologies are named Leaders in one quadrant.
In addition, Sigmoid is named as a Rising Star in all three
quadrants.
In the area of customer experience, DXC Technology is named the
global ISG CX Star Performer for 2024 among advanced analytics and
AI providers. DXC Technology earned the highest customer
satisfaction scores in ISG's Voice of the Customer survey, part of
the ISG Star of Excellence™ program, the premier quality
recognition for the technology and business services industry.
Customized versions of the report are available from 66 Degrees,
Altimetrik, Apexon, Chetu, HARMAN, Impetus Technologies, HCLTech,
Lingaro, Persistent Systems, Sigmoid, Unisys and WNS.
The 2024 ISG Provider Lens™ Advanced Analytics and AI Services
reports for the U.S. are available to subscribers or for one-time
purchase on these webpages: Large and Midsize Providers and
Specialist Providers.
About ISG Provider Lens™ Research The ISG Provider Lens™
Quadrant research series is the only service provider evaluation of
its kind to combine empirical, data-driven research and market
analysis with the real-world experience and observations of ISG's
global advisory team. Enterprises will find a wealth of detailed
data and market analysis to help guide their selection of
appropriate sourcing partners, while ISG advisors use the reports
to validate their own market knowledge and make recommendations to
ISG's enterprise clients. The research currently covers providers
offering their services globally, across Europe, as well as in the
U.S., Canada, Mexico, Brazil, the U.K., France, Benelux, Germany,
Switzerland, the Nordics, Australia and Singapore/Malaysia, with
additional markets to be added in the future. For more information
about ISG Provider Lens research, please visit this webpage.
About ISG ISG (Information Services Group) (Nasdaq: III)
is a leading global technology research and advisory firm. A
trusted business partner to more than 900 clients, including more
than 75 of the world’s top 100 enterprises, ISG is committed to
helping corporations, public sector organizations, and service and
technology providers achieve operational excellence and faster
growth. The firm specializes in digital transformation services,
including AI, cloud and data analytics; sourcing advisory; managed
governance and risk services; network carrier services; strategy
and operations design; change management; market intelligence and
technology research and analysis. Founded in 2006, and based in
Stamford, Conn., ISG employs more than 1,600 digital-ready
professionals operating in more than 20 countries—a global team
known for its innovative thinking, market influence, deep industry
and technology expertise, and world-class research and analytical
capabilities based on the industry’s most comprehensive marketplace
data. For more information, visit www.isg-one.com.
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version on businesswire.com: https://www.businesswire.com/news/home/20250113902164/en/
Press Contacts:
Will Thoretz, ISG +1 203 517 3119 will.thoretz@isg-one.com
Julianna Sheridan, Matter Communications for ISG +1 978-518-4520
isg@matternow.com
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