Local.com(TM) Partners With WhitePages.com(TM) to Launch New PeopleSearch Functionality
July 13 2006 - 3:01AM
Business Wire
Interchange Corporation (NASDAQ:INCX), owner of Local.com(TM), a
leading local search engine, today announced the launch of its new
PeopleSearch functionality on the Local.com site. PeopleSearch
enhances Local.com's nationwide search capabilities by adding the
ability to look up 92 million residential listings in addition to
more than 10 million local businesses. Interchange's Keyword DNA(R)
technology enables consumers to do highly specific and detailed
searches for local products and services. "We're continually adding
high utility content to Local.com in order to deliver a far richer
user experience for our nine million unique visitors each month,"
said Peter Hutto, Interchange Vice President of Business
Development and Sales. "Adding PeopleSearch to our site is a great
service benefit for our users because now they can find local
businesses, products, services and people on one local search
engine -- Local.com." Local.com users can also perform reverse
phone number, address lookups, and area and ZIP code information.
"One of the fastest growing trends on the Internet is the increase
in popularity of sites that help people find local information,"
said John Jordan, vice president, business development for
WhitePages.com. "We are excited to provide Local.com's nine million
customers with a solution for their people search needs." Local.com
expects PeopleSearch to drive additional page views on its site,
thereby generating incremental revenues from the various
advertising units displayed alongside search results. About
WhitePages.com WhitePages.com, Inc., a privately held company based
in Seattle, Washington, provides online directory assistance
services and is the largest provider of free online residential
directory assistance in North America. The WhitePages.com site is
ranked #38 among the top 1,000 most-visited sites on the Internet
(comScore) and draws more than 20 million unique visitors a month.
About Interchange Interchange (NASDAQ:INCX) owns and operates
Local.com (www.local.com), a leading local-search engine. Local.com
was launched in August 2005, and has grown to more than 9 million
visitors per month. Local.com is powered by the company's
patent-pending Keyword DNA(R) and local-web indexing technologies.
The company recently launched Local.com in the UK.
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