ATLANTA, Jan. 10, 2014 /PRNewswire/ -- Innotrac
Corporation (NASDAQ: INOC) a best-of-breed commerce provider
integrating digital technology, fulfillment, contact center and
business intelligence solutions, today announced the release of a
special SmartHub® Health and Beauty report. The study
evaluates 30 retailers in the drugstore, cosmetics, mass merchant
and specialty categories.
SmartHub®, Innotrac's proprietary benchmarking tool, provides
clients and strategic partners with intelligence and analysis of
the online retail purchase cycle. The studies evaluate merchants
across 81 data points, tracking the entire eCommerce experience
from ordering, to shipping, packaging, customer service, and
returns.
"We've seen a lot of momentum in health and beauty," said
Melissa O'Keefe, Sr. Director of
eCommerce and Marketing at Innotrac. "We were interested in
finding how or if there would be any differences in the way this
category performs versus our regular set of retailers. We
understand that health and beauty shipments face a different set of
challenges from other categories, including a high percentage of
fragile and hazmat items. Our study showed that many of these
retailers are meeting those challenges while maintaining a focus on
customer experience."
Results of the Health & Beauty special study revealed some
differences compared to retailers in all categories:
1. Speed to Delivery – Health & Beauty
retailers are speedy. 70% of orders in our study were
delivered within 3 days. For a standard Order Event, this
number is 50% or less.
2. Shipping Charges – A majority of Health
& Beauty retailers (57%) have free shipping.
Historically, the average is 38% for the industry as a
whole. The one notable exception was the 2012 SmartHub® Cyber
Monday study in which 58% of orders had free shipping.
3. Order Packaging – The orders in the special
Health & Beauty study:
- Were 25% more likely to include external branding
- Were twice as likely to be placed in an inappropriate sized
box
- Were nearly twice as likely to include packing materials
- Had a different mix of package types
4. Free Returns – A
majority of Health & Beauty retailers (55%) provided free
returns. This is a stark contrast to the industry as a whole,
where only 24% of orders had free returns.
SmartHub benchmarking studies are published every 6-8
weeks. To download the full white paper, go
to
https://www.innotrac.com/news/whitepapers/smarthub-benchmarking-special-study-health-beauty-report/
About Innotrac
Innotrac Corporation, founded in 1984 and based near
Atlanta, Georgia, is a
best-in-class commerce provider integrating digital technology,
fulfillment, contact center and business intelligence solutions to
support global brands. Innotrac's fulfillment, order
management and contact center solutions are integrated with all
major web platforms, and seamlessly integrate with any required
partner technologies. The Company employs sophisticated order
processing and warehouse management technology and operates eight
fulfillment centers and one call center spanning all time zones
across the continental United States. Innotrac Europe GmbH
has a network of fulfillment centers, call centers, and returns
processing facilities with operations in the UK, Germany, France, Denmark, Sweden, Poland, Austria, Italy, Switzerland, Ireland, Spain and the
Netherlands. Connect with Innotrac at
www.innotrac.com or
http://www.linkedin.com/company/innotrac.
Media Contact:
Yolanda Kokayi
Senior Manager Marketing & Public Relations
678-584-4096
ykokayi@innotrac.com
SOURCE Innotrac Corporation