INPC Inphonic (MM)

InPhonic Hires Industry Veteran to Develop New Interactive Business Strategies - eBay, LookSmart and Netscape Veteran Brian Cowley Joins InPhonic to Spearhead New Monetization Strategies and Lead New Business Initiatives - WASHINGTON, Feb. 22 /PRNewswire-FirstCall/ -- InPhonic, Inc. (NASDAQ:INPC), a leading online seller of wireless phones and service plans, today announced that it has appointed Internet advertising veteran Brian Cowley to head new initiatives focusing on revenue opportunities created by the tens of millions of people who visit the InPhonic family of online brands each quarter and millions of consumers in its database, most of which have opted-in to receive additional product and service offers from InPhonic. Over the last five years, InPhonic has generated considerable traffic through the growth of InPhonic's company-owned Websites, as well as the partner and affiliate sites that syndicate the Company's comprehensive e-commerce platform of wireless services and products. After much demand from InPhonic's partners and Internet advertisers, InPhonic will now seek to leverage that traffic and offer select, targeted programs for marketers who desire promotional opportunities within the Company's expansive platform. To that end, the Company recruited and appointed Brian Cowley as Executive Vice President to spearhead these initiatives. Brian will be focusing on three main areas: 1. Creating and offering unique marketing programs for prospective InPhonic advertisers; 2. Increasing InPhonic's distribution through the expansion of relationships with some of the Company's portal partners as well as new partners; and, 3. Creating unique co-operative marketing programs with InPhonic's wireless carrier and product manufacturer partners. "InPhonic's strategic vision is to build one of the most valuable advertising alternatives for marketers that want to reach a targeted audience of active online consumers. InPhonic has experienced significant growth of our Website traffic over the past few years, and we expect these new initiatives with Brian Cowley's vision to allow us to monetize that traffic," said David A. Steinberg, Chairman and CEO, InPhonic. "The online advertising market has grown significantly and our new initiatives should allow us to leverage our significant site traffic to benefit from it. We believe that InPhonic's brands and online shopping destinations have become some of the most recognized and trusted brands for consumers on the Internet today, and in turn, have made them some of the most visited sites on the Internet each month." InPhonic's new interactive advertising initiatives will not violate its existing privacy policies with its customers, and InPhonic will not sell any consumer data to third party marketers. Through this new initiative, InPhonic will seek to advertise and offer products and services in a very tailored and targeted experience based on the consumer's shopping behavior and Website navigation. Prior to joining InPhonic, Brian Cowley held executive positions at leading companies including LookSmart, eBay and Netscape. At LookSmart, Cowley was a co-founder and Senior Vice President of Sales & Business Development. He helped to build LookSmart from a start up to a publicly traded company. Reporting to the CEO, he managed a team of sales, revenue management, business development, product and operations totaling 125 and grew revenues to over $110 million annually. As the Vice President, General Manager of Sponsorship & Services at eBay, Cowley was responsible for the business initiative that included all advertising and service relationships for the Company. Cowley began his Internet career at Netscape, where he was Director of Business Development. He pioneered the business development for the "Destinations" program which later became the foundation for "NetCenter." Prior to Netscape, Cowley spent thirteen years in the database marketing industry serving in executive management, sales management and sales positions at SMI (Santa Clara), Equifax and The Dun & Bradstreet Corporation. He has held a Board Member position with The Interactive Advertising Bureau, has published research on Internet advertising and has been a featured speaker at many industry conferences. About InPhonic Headquartered in Washington, D.C., InPhonic, Inc. (NASDAQ:INPC) is a leading online seller of wireless services and products. InPhonic sells these services and devices, and provides world-class customer service through websites that it creates and manages for online businesses, national retailers, member-based organizations and associations under their own brands. InPhonic also operates Wirefly, a leading mobile phones and wireless plans comparison site that was awarded "Best of the Web" by Forbes magazine in 2004. Today, InPhonic owns and operates Liberty Wireless, a leading MVNO and can deliver a full range of mobility solutions to enterprise clients through its Mobile Virtual Network Enablement (MVNE) platform. In 2004, InPhonic was selected #1 company of the year on the Inc. 500 - Inc. Magazine's list of the fastest-growing privately held companies in the United States. More recently, InPhonic was named T-Mobile's Internet Partner of the Year for 2004. For more information on the company, its products and services, visit the InPhonic Corporate Web site at http://www.inphonic.com/ . "Safe Harbor" Statement -- Under the Private Securities Litigation Reform Act of 1995, this press release may contain forward-looking statements that involve risks and uncertainties. Important factors, which could cause actual operating results to differ materially from those in the forward-looking statements, are detailed in filings with the Securities and Exchange Commission made from time to time by the Company. This press release and statements are current as of the date of the individual announcements and the Company undertakes no obligation to publicly release any revisions to any forward-looking statement to reflect events or circumstances after the date thereof or to reflect the occurrence of unanticipated events. Contact: InPhonic, Inc. Tripp Donnelly Vice President Corporate Communications (202) 333-0001 DATASOURCE: InPhonic, Inc. CONTACT: Tripp Donnelly, Vice President Corporate Communications of InPhonic, Inc., +1-202-333-0001, Web site: http://www.inphonic.com/

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