InPhonic Launches Wirefly for Business at Wirefly.Biz; InPhonic Taps Sprint/Nextel Veteran John Hannula to Head New Small Busin
March 14 2006 - 9:00AM
Business Wire
InPhonic, Inc., a leading online seller of wireless services and
products, today announced the launch of Wirefly.biz, a new business
unit dedicated to the unique needs of small business customers. As
part of the launch of this new business group, InPhonic also named
John Hannula as Vice President and General Manager for Small
Business. InPhonic's new small business program includes product
offerings and rate plans tailored for the small business owner.
These services are already live and can be viewed at
www.wirefly.biz. In the United States today, there are more than 54
million employees spread throughout an estimated 6 million
businesses within the "Small Office/Home Office" (SOHO, 1-4
employees) and "Small-to-Medium Business" (SMB, 5-99 employees)
categories. Two out of three small business employees are
considered "mobile" and for them, wireless service is critical to
the success of the business. According to industry surveys, record
numbers of small business owners are now researching and buying
their wireless products and services online and over the phone.
With www.wirefly.biz, InPhonic extends the Wirefly brand to the
small business marketplace marrying its award-winning online
capabilities and expertise with a dedicated team of account
managers to assist small business customers with a robust suite of
services, discounts and customer support typically afforded only to
larger enterprise companies. "We see Wirefly.biz and its offerings
as a key extension of our current services, and as both an exciting
and significant opportunity for us to leverage our considerable
online reach. We believe we can deliver this small business program
with our online strategies as a win-win approach with our carrier
partners as we strive to drive incremental sales and create higher
revenue accounts with a high-touch, yet scalable program," said
David A. Steinberg, InPhonic's Chairman and CEO. "John Hannula
brings a great deal of wireless industry experience to InPhonic and
his addition further bolsters InPhonic's push into this key market
segment." John Hannula brings more than 15 years experience in
marketing strategy, product marketing and business development to
InPhonic and Wirefly.biz. With nearly a decade in the wireless
industry, Hannula most recently served as director of marketing for
Nextel Communications, Inc., now known as Sprint/Nextel, where he
was responsible for developing and implementing innovative sales
strategies for small and mid-market business customers, including
channel development and communications for both subscriber growth
and customer loyalty. Prior to Nextel, Hannula held a variety of
marketing leadership roles at eSpire Communications and MCI
Corporation. Hannula holds a bachelors degree from the University
of Washington and an MBA from the McDonough School of Business at
Georgetown University. About InPhonic Headquartered in Washington,
D.C., InPhonic, Inc. (NASDAQ:INPC) is a leading online seller of
wireless services and products. InPhonic sells these services and
devices, and provides world-class customer service through websites
that it creates and manages for online businesses, national
retailers, member-based organizations and associations under their
own brands. InPhonic also operates Wirefly (www.wirefly.com), a
leading one-stop comparison mobile phones and wireless plans
shopping site that has been awarded "Best of the Web" by Forbes
magazine and "Best in Overall Customer Experience" by Keynote
Performance Systems. InPhonic also delivers a full range of MVNO
and mobility solutions to enterprise clients through its Mobile
Virtual Network Enablement (MVNE) platform. Among many awards in
its history, InPhonic holds the distinction as #1 Company of the
Year on the INC. 500 for 2004. For more information on the company,
its products and services, visit the InPhonic Corporate Web site at
www.inphonic.com . INPCG "Safe Harbor" Statement - Under the
Private Securities Litigation Reform Act of 1995, this press
release may contain forward-looking statements that involve risks
and uncertainties. Important factors, which could cause actual
operating results to differ materially from those in the
forward-looking statements, are detailed in filings with the
Securities and Exchange Commission made from time to time by the
Company. This press release and statements are current as of the
date of the individual announcements and the Company undertakes no
obligation to publicly release any revisions to any forward-looking
statement to reflect events or circumstances after the date thereof
or to reflect the occurrence of unanticipated events.
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