Top Automakers Double-Down on Mobileye
January 04 2022 - 1:10PM
Business Wire
Volkswagen Group applies mapping tech to
ADAS, while Ford and Zeekr announce new Mobileye-based production
programs.
NEWS HIGHLIGHTS
- Mobileye is joined by VW, Ford and Zeekr at CES 2022 to
announce new programs based on Mobileye’s mapping, advanced
driver-assistance systems (ADAS) and autonomous vehicle (AV)
tech.
- With Travel Assist 2.5, Volkswagen Group leverages Mobileye’s
crowd-sourced mapping technology to enhance ADAS comfort features
like lane-keeping/centering in VW, Škoda and Seat brand
vehicles.
- Mobileye’s long-standing relationship with Ford deepens into
strategic collaboration to add Road Experience Management™ (REM™)
mapping technology to a future version of Ford BlueCruise and bring
Level 2-plus (L2+) hands-free ADAS solutions across multiple makes
and models.
- Mobileye and Zeekr, the global premium electric mobility
technology brand from Geely Holding Group, announce plans to offer
consumers an all-electric self-driving vehicle powered by Mobileye
Drive™ by 2024.
During an Intel news conference today, Intel subsidiary Mobileye
revealed multiple new strategic collaborations designed to
transform driver and passenger experiences globally. Deals with
Volkswagen Group, Ford and Zeekr were brought to light to
illustrate the breadth and innovation of Mobileye’s ADAS-to-AV
technology. Mobileye also revealed its EyeQ® Ultra – Mobileye's
first AV-on-chip (AVoC) purpose-built for Level 4 self-driving
vehicles.
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Deals with Volkswagen Group, Ford and
Zeekr were brought to light to illustrate the breadth and
innovation of Mobileye’s technology stretching from advanced
driver-assistance systems to autonomous vehicles. (Credit: Intel
Corporation)
“Our customers are demonstrating that innovation is at the
center of their future strategies and leaning on Mobileye to help
execute their visions,” said Prof. Amnon Shashua, Mobileye
president and chief executive officer. “As a trusted collaborator,
Mobileye is firing on all cylinders to deliver scalable ADAS-to-AV
solutions that exceed the expectations of our customers and, at the
same time, push the industry forward. We’re grateful for our
ongoing collaborations and look forward to setting more new
industry standards together.”
More: Mobileye at CES 2022 (Press Kit) | New Mobileye
EyeQ Ultra will Enable Consumer AVs (News) | Udelv Unveils
Mobileye-Powered AV Transporter (News)
The new deals and programs revealed include:
- First global application of “swarm data” for ADAS:
Volkswagen Group is the first original equipment manufacturer (OEM)
to apply Mobileye’s mapping data to enhance the comfort and safety
of ADAS features globally. Mobileye Roadbook™ is a crowd-sourced,
cloud-generated database of highly precise, high-definition maps.
Swarm data is collected via Mobileye-equipped vehicles globally,
and VW is now using that data to greatly enhance the driver
experience via Travel Assist 2.5. For example, where available,
lane-keeping assistance will be provided in many areas without
visible lane markings. Mobileye’s proprietary Road Experience
Management technology automatically aggregates and generates AV
maps in the cloud, delivering a truly global and scalable mapping
solution for automated vehicles. The Roadbook-enhanced Travel
Assist feature will be available soon in Volkswagen, Škoda and Seat
electric vehicle (EV) models based on Volkswagen’s MEB platform.
Prof. Shashua and Dr. Herbert Diess, chairman of the board for
Volkswagen Group, recently tested Volkswagen’s new Mobileye-enabled
Travel Assist features in an ID.4 vehicle in Munich. During the
test drive, Diess observed several advantages to using REM
technology for the advanced features. “It's a clear advantage of
using real driving data over maps … everything works well, and the
car is basically following this car without any intervention from
my side,” he said.
- Ford and Mobileye deepen long-standing relationship:
Ford and Mobileye have announced plans to expand their strategic
partnership. For example, Ford will begin using Mobileye’s REM – or
Road Experience Management technology – in future versions of the
Ford BlueCruise system, which allows customers to operate their
vehicles hands-free while monitored by a driver-facing camera that
makes sure customers are keeping their eyes on the road. The
additional collaboration uses Mobileye’s REM to expand true
hands-free driving to include qualified divided highways and areas
without visible lane markings, thanks to even better lane-centering
and lane-keeping technology. The companies also are working
together on an open platform from Mobileye that will allow Ford to
build and integrate Ford’s own solutions to make driving in the
future safer and easier. “Ford has been delivering new vehicle
technologies that make driving safer and easier for more than a
century,” Ford president and CEO Jim Farley said. “We are excited
to work with Mobileye on a platform that supports our development
of next-generation autonomy technologies. Our investment in these
capabilities will allow us to transform our customers’
transportation experiences.”
- First consumer AV built on Mobileye Drive tech: Mobileye
and Zeekr, the global premium electric mobility technology brand
from Geely Holding Group, will further expand their partnership by
building a new all-electric vehicle with L4 capabilities enabled by
Mobileye True Redundancy™ sensing, REM mapping technology and
Responsibility-Sensitive Safety (RSS)-based driving policy along
with Geely SEA architecture’s true-redundant braking, steering and
power under an Open EyeQ concept that allows seamless integration
between Mobileye and Zeekr technologies. It is believed to be the
world’s first L4 vehicle for consumers. The vehicle’s consumer
debut is expected by 2024 in China, with a global rollout to
follow. “Mobileye has been a strategic partner to our mission of
delivering lifestyle vehicles fit for a more sustainable and
autonomous future of transportation,” said Andy An, CEO of Zeekr
Intelligent Technology. “Our partnership supports Zeekr and
Mobileye’s shared ambitions for leading the global ADAS and AV
industry. Zeekr welcomes open collaboration that enables the
integration of technological expertise to create a more
sophisticated autonomous mobility experience for our
customers.”
Also unveiled at the news conference was the Udelv Transporter,
a purpose-built autonomous delivery vehicle powered by Mobileye
Drive. As announced last year, Udelv plans to produce more than
35,000 Mobileye-driven Transporters by 2028, with commercial
operations beginning in 2023.
Find out More
Interested in learning more about Mobileye’s proprietary
technology and partnerships? Join Mobileye CEO Amnon Shashua at
11:30 a.m. PST, Wednesday, Jan. 5, for an in-depth technology
update, featuring more information about Mobileye’s novel
AV-on-chip technology, next steps for the company’s key OEM
partnerships and more. Find the full session on the Intel
Newsroom.
About Intel
Intel (Nasdaq: INTC) is an industry leader, creating
world-changing technology that enables global progress and enriches
lives. Inspired by Moore’s Law, we continuously work to advance the
design and manufacturing of semiconductors to help address our
customers’ greatest challenges. By embedding intelligence in the
cloud, network, edge and every kind of computing device, we unleash
the potential of data to transform business and society for the
better. To learn more about Intel’s innovations, go to
newsroom.intel.com and intel.com.
About Mobileye
Mobileye is the global leader in the development of computer
vision and machine learning, data analysis, localization and
mapping for Advanced Driver Assistance Systems and autonomous
driving. Mobileye’s technology helps keep passengers safer on the
roads, reduces the risks of traffic accidents, saves lives and has
the potential to revolutionize the driving experience by enabling
autonomous driving. Mobileye’s proprietary software algorithms and
EyeQ® chips perform detailed interpretations of the visual field in
order to anticipate possible collisions with other vehicles,
pedestrians, cyclists, animals, debris and other obstacles.
Mobileye’s products are also able to detect roadway markings such
as lanes, road boundaries, barriers and similar items; identify and
read traffic signs, directional signs and traffic lights; create a
Mobileye Roadbook™ of localized drivable paths and visual landmarks
using REM™; and provide mapping for autonomous driving.
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Robin Holt 1-503-616-1532 robin.holt@intel.com
Intel (NASDAQ:INTC)
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