BEIJING, July 5, 2018
/PRNewswire/ -- iQIYI Inc. (NASDAQ: IQ) ("iQIYI" or the
"Company"), an innovative market-leading online entertainment
service in China, today announced its Chief Technology Officer
Liu Wenfeng joined a Fireside Chat at TechCrunch Hangzhou to
discuss the theme of "AI and Entertainment," where he spoke about
the key role AI has played in iQIYI and its entertainment
ecosystem's success.
"Artificial intelligence is without a doubt the future," said
Mr. Liu. "In the coming years, the fate of all industries will be
decided by their ability to utilize this powerful tool and this is
particularly true in the field of entertainment. In iQIYI's
position as China's largest video
streaming service, we have both an amazing opportunity and a
responsibility to push our AI initiatives forward, with the goal of
further improving the superb experience we provide to our users. We
continue to develop our AI algorithms and data accumulation, and we
are always looking to explore more opportunities to apply AI
technology to the way our business functions."
As a result of iQIYI's long held commitment to artificial
intelligence technology, AI plays a major role in every part of the
business, including content creation, procurement, categorization,
distribution, display, intellectual property protection,
monetization, and customer service.
iQIYI's first forays into the world of AI began as early as
2014, when the company built the AI powered iQIYI Brain
system to analyze human viewing behaviors. At the iQIYI World
Conference in May, 2018, iQIYI introduced the Intelligent Casting function
which utilizes NLP (Natural Language Processing) technology,
semantic understanding, and AI algorithms to provide highly
efficient cast selection that lets directors easily find the
perfect actors/actresses from an extensive database to match the role they are casting,
improving the efficiency of the casting process.
iQIYI also applies AI technology to the key aspects of its
entertainment ecosystem, including the production,
distribution, and consumption of content. In terms of
production, the prolific nature and unmatched quality of iQIYI's
content can be partly attributed to AI initiatives pioneered by the
company, such as 'smart editing'. When distributing content, iQIYI
leverages AI to conduct in-depth analysis of video content and
provide personalized and precise content recommendations for users.
In order to improve content consumption, iQIYI has also leveraged
AI technology, improving the integration of software, hardware and
content production to bring our users the very best viewing
experience. iQIYI's use of AI also dramatically reduces the
company's operating costs, improves efficiency and is used
extensively in the company's marketing.
Discussing the state of the industry, Mr. Liu also remarked:
"All tech companies must face the challenges of retaining young
users and developing better technology in a constantly changing
environment. iQIYI's advantage lies in the way our company is able
to combine the most advanced technology with the highest quality
content, ensuring an unmatched viewing experience for our
users."
About iQIYI, Inc.
iQIYI, Inc. (NASDAQ:IQ) ("iQIYI" or the "Company") is an
innovative market-leading online entertainment service
in China. Its corporate DNA combines creative talent with
technology, fostering an environment for continuous innovation and
the production of blockbuster content. iQIYI's platform features
highly popular original content, as well as a comprehensive library
of other professionally-produced content, partner-generated content
and user-generated content. The Company distinguishes itself in the
online entertainment industry by its leading technology platform
powered by advanced AI, big data analytics and other core
proprietary technologies. iQIYI attracts a massive user base with
tremendous user engagement, and has developed a diversified
monetization model including membership services, online
advertising services, content distribution, live broadcasting,
online games, IP licensing, online literature and e-commerce etc.
For more information on iQIYI, please
visit http://ir.iqiyi.com.
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SOURCE iQIYI, Inc.