GEICO Extends Multiyear, Multi-Track Partnership with International Speedway Corporation
October 21 2016 - 1:00PM
GEICO, the second-largest private passenger auto insurance company
in the U.S., today announced it will extend its multiyear
partnership with International Speedway Corporation (NASDAQ:ISCA)
(OTC Bulletin Board:ISCB) (“ISC”), owner / operator of 13 of the
nation’s major motorsports facilities. GEICO will continue its
entitlement for the GEICO 500 at Talladega Superspeedway as well as
its Campground naming rights at eight ISC motorsports facilities.
Debuting for NASCAR’s Chase double elimination weekend Oct. 21-23,
GEICO will provide naming rights to Talladega’s Restart Zone.
Beginning in 2017, GEICO will take ownership of this area at 10
additional ISC tracks as well.
GEICO’s sponsorship of the GEICO 500 at Talladega will run
through 2019, the year the mammoth 2.66-mile venue will celebrate
its historical 50th anniversary. Next year’s GEICO 500 is set for
May 7, 2017.
“We’re excited about extending our relationship with GEICO, one
of the largest auto insurers in the U.S.,” said Talladega
Superspeedway Chairman Grant Lynch. “This race, known for its
thrilling on-track action at NASCAR’s most competitive track, will
continue to provide an incredible platform for GEICO to engage with
fans.” GEICO has been an entitlement partner with Talladega
Superspeedway since 2014.
The GEICO Restart Zone will add significant brand visibility to
an area just prior to the start / finish line indicating where the
race leader is allowed to accelerate when the race is beginning or
continuing following a caution. Further leveraging ISC’s massive
scale, GEICO will be represented at 11 of the Company’s tracks
beginning in 2017 including Chicagoland Speedway, Darlington
Raceway, Daytona International Speedway, Homestead-Miami Speedway,
Kansas Speedway, Martinsville Speedway, Michigan International
Speedway, Phoenix International Raceway, Richmond International
Raceway, Talladega Superspeedway and Watkins Glen International. In
and around the zone synonymous with thrilling racing action, lead
changes and drama, GEICO’s prominent signage will be seen not only
by guests in attendance, but those watching the broadcast.
Recognizing ISC’s ability to reach fans across the U.S. with its
vast portfolio, GEICO also ensures that fans can enjoy the GEICO
Campground at eight ISC facilities including Chicagoland Speedway,
Darlington Raceway, Daytona International Speedway, Homestead-Miami
Speedway, Phoenix International Raceway, Richmond International
Raceway, Talladega Superspeedway and Watkins Glen
International.
"At GEICO, we're always looking for new ways to engage with
sports fans," said Ted Ward, GEICO marketing vice president.
"Having our branding in the Restart Zone is not only a GEICO first,
but also a first for all of NASCAR. This expansion of our presence
at the track underscores the success of our NASCAR
partnership."
Talladega Superspeedway’s action-packed weekend kicks off today
(Friday, Oct. 21) with practice sessions for both
the fred’s 250 Powered by
Coca-Cola NASCAR Camping World Truck Series (NCWTS)
race and the Hellmann’s 500 NASCAR Sprint Cup
Series (NSCS) event. Saturday’s schedule includes
Foodland/Food Giant Qualifying for both the
fred’s 250 Powered by Coca-Cola (9:30 a.m.
CDT) and the Hellmann’s 500 (3:00 p.m. CDT).
The fred’s 250 Powered by Coca-Cola (the
Round of 8 Elimination race in the NCWTS Chase) gets the green flag
at 12 Noon CDT. Sunday’s Hellmann’s 500,
which will see the field of 12 contenders for the title be reduced
to eight at the checkered flag, is set for a 1 p.m. CDT start on
Sunday, Oct. 23.
About ISCInternational Speedway Corporation is
a leading promoter of motorsports activities, currently promoting
more than 100 racing events annually as well as numerous other
motorsports-related activities. The Company owns and/or
operates 13 of the nation’s major motorsports entertainment
facilities, including Daytona International Speedway® in Florida
(home of the DAYTONA 500®); Talladega Superspeedway® in Alabama;
Michigan International Speedway® located outside Detroit; Richmond
International Raceway® in Virginia; Auto Club Speedway of Southern
CaliforniaSM near Los Angeles; Kansas Speedway® in Kansas City,
Kansas; Phoenix International Raceway® in Arizona; Chicagoland
Speedway® and Route 66 RacewaySM near Chicago, Illinois;
Homestead-Miami SpeedwaySM in Florida; Martinsville Speedway® in
Virginia; Darlington Raceway® in South Carolina; and Watkins Glen
International® in New York.
The Company also owns and operates Motor Racing NetworkSM, the
nation's largest independent sports radio network and Americrown
Service CorporationSM, a subsidiary that provides catering
services, and food and beverage concessions. In addition, the
Company has a 50 percent interest in the Hollywood Casino at Kansas
Speedway. For more information, visit the Company's Web site
at www.internationalspeedwaycorporation.com.
About GEICOGEICO (Government Employees
Insurance Company) is a member of the Berkshire Hathaway family of
companies and is the second-largest private passenger auto
insurance company in the United States. GEICO, which was founded in
1936, provides millions of auto insurance quotes to U.S. drivers
annually. The company is pleased to serve more than 14 million
private passenger customers, insuring more than 23 million vehicles
(auto & cycle).
Using GEICO’s online service center, policyholders can purchase
policies, make policy changes, report claims and print insurance ID
cards. Policyholders can also connect to GEICO through the GEICO
App, reach a representative over the phone or visit a GEICO local
agent.
GEICO also provides insurance quotes on motorcycles, all-terrain
vehicles (ATVs), boats, travel trailers and motorhomes (RVs).
Coverage for life, homes and apartments is written by
non-affiliated insurance companies and is secured through the GEICO
Insurance Agency, Inc. Commercial auto insurance and personal
umbrella protection are also available.
For more information, go to www.geico.com.
Contact: ISC Communications
386.681.6222; gbaumlinerobinson@iscmotorsports.com
GEICO: gcorpcomm@geico.com
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