Infogroup Hosts Interactive Session on Mobile Marketing at CMO Leadership Forum
May 26 2010 - 7:02PM
Business Wire
Infogroup (NASDAQ:IUSA), the leading provider of data driven and
interactive resources for targeted sales, marketing and research
solutions today announced it will host an interactive panel
discussion at the 2010 Argyle CMO Leadership Forum on June 2, 2010
in San Francisco.
The session, titled "Mobile Marketing: The Evolution of Customer
Outreach" will feature insights on how leading companies are
building brands and extending their reach to important customers
through mobile devices and location-based services. Moderated by
Infogroup’s Barry Berkowitz, the panel will focus on practical
applications of mobile technology to engage customers with targeted
marketing communications, informational programs, leading
applications, and mobile e-commerce.
“Mobile is rapidly evolving into a critically important
communications channel,” Berkowitz stated. “However, many marketers
don’t know how to get started there. They are struggling when it
comes to leveraging location-based programs, and integrating mobile
into their channel strategy.”
As Vice President, Digital Marketing Solutions for Infogroup
Interactive, Mr. Berkowitz focuses on helping companies orchestrate
and implement multi-channel marketing strategies, which integrate
online, offline, email, social and mobile tactics into desired
client outcomes.
The 2010 CMO Leadership Forum is presented by the Argyle
Executive Forum. This invitation-only event will bring together the
marketing leadership from approximately 100-115 public and private,
large and mid cap corporations, complementary areas of executive
leadership and select advisors.
More information about the 2010 CMO Leadership Forum is
available at http://www.argyleforum.com.
About Infogroup
Infogroup (NASDAQ: IUSA) is the leading provider of data and
interactive resources that enables targeted sales, effective
marketing and insightful research solutions. Our information powers
innovative tools and insight for businesses to efficiently reach
current and future customers through multiple channels, including
the world’s most dominant and powerful Internet search engines and
GPS navigation systems. Infogroup’s headquarters are located at
5711 South 86th Circle, Omaha, NE 68127. For more information, call
(402) 593-4500 or visit www.infogroup.com.
Statements in this announcement other than historical data and
information constitute forward looking statements that involve
risks and uncertainties that could cause actual results to differ
materially from those stated or implied by such forward-looking
statements. The potential risks and uncertainties include, but are
not limited to, recent changes in senior management, the successful
integration of recent and future acquisitions, fluctuations in
operating results, failure to successfully carry out our Internet
strategy or to grow our Internet revenue, effects of leverage,
changes in technology and increased competition. More information
about potential factors that could affect the company’s business
and financial results is included in the company’s filings with the
Securities and Exchange Commission.
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