zoomboom
4 years ago
IZEA Q4 Momentum Accelerates
Source: GlobeNewswire Inc.
IZEA Worldwide, Inc. (NASDAQ: IZEA), the premier provider of influencer marketing technology, data, and services for the world’s leading brands, announced today that it has just been awarded a mid-six figure contract from a Fortune 500 Manufacturer. The manufacturing company is an existing customer who has increased its year over year influencer marketing spend with IZEA. The announcement comes just days after IZEA reported besting its Q4 2019 managed services bookings number.
“While our team is excited about the surge in new customer counts we have seen in Q4, repeat business from happy customers is the key to sustainable growth,” said Ted Murphy, IZEA’s Chairman and CEO. “On the tail of our previous announcement we have seen multiple repeat customers sign new commitments, some for incremental holiday campaigns, and others laying the groundwork for a successful 2021. We are thrilled about this win in particular, not only because of the size of commitment and increase in spend, but because it is a premium brand that our influencers covet.”
“Despite the continued concerns about COVID-19 we have an incredible amount of momentum right now,” continued Murphy. “As the end of 2020 draws near, we remain focused on the additional opportunities that remain in our pipeline for the quarter. We intend to make every effort possible to extend the year over year growth in managed services and close out the year on a high note.”
About IZEA Worldwide, Inc.
IZEA Worldwide, Inc. (“IZEA”) operates IZEAx, the premier online marketplace that connects marketers with content creators. IZEAx automates influencer marketing and custom content development, allowing brands and agencies to scale their marketing programs. IZEA creators include celebrities and accredited journalists. Creators are compensated for producing unique content such as long and short form text, videos, photos, status updates, and illustrations for marketers or distributing such content on behalf of marketers through their personal websites, blogs, and social media channels. Marketers receive influential content and engaging, shareable stories that drive awareness. For more information about IZEA, visit https://izea.com/.
tigertiger88
4 years ago
IZEA Awarded Significant Contract for Marketing of Alcoholic Beverages
Source: GlobeNewswire Inc.
IZEA Worldwide, Inc. (NASDAQ: IZEA), the premier provider of influencer marketing technology, data, and services for the world’s leading brands, announced today that it has secured a mid six-figure contract with a leading spirits manufacturer, a significant expansion upon the first contract awarded to IZEA earlier this year. Following the success of that initial campaign, IZEA will be executing a large-scale influencer marketing initiative spanning multiple brands.
“Coronavirus has had a material impact on how and where people are consuming alcohol,” said Ted Murphy, Founder and CEO of IZEA. “While many bars, restaurants, and venues are currently closed or limiting service, consumers are still eager to connect and socialize with each other during this challenging period. People are turning to online platforms to reimagine the real-world social experiences that they are currently unable to comfortably enjoy in-person. The proliferation of online “Happy Hours” at home have offered a temporary substitute to traditional gatherings of friends, family, and co-workers.”
In addition to this significant contract, IZEA has been awarded multiple contracts with other manufacturers and marketers of alcoholic beverages in Q3 2020. IZEA has observed an expansion of category spend since the onset of COVID-19, with many alcohol brands turning to influencer marketing to drive sales, particularly through delivery services. IZEA's research found that social media users are up to five times more likely to have experience ordering alcohol online as compared to those who do not use social media. Of those surveyed, 64.1% of Twitch users, 52.7% of TikTok users, and 28.1% of Instagram users indicated that they had online alcohol ordering experience. That compares with just 12.2% of consumers who do not use social media at all.
“Our previously released COVID-19 research indicated that not only has social media consumption increased, alcohol consumption among those who use social media has also increased,” continued Murphy. “This is a pivotal moment for alcohol brands. We see the potential for alcohol companies to connect with end consumers, particularly millennials, in a more direct and meaningful way. There has already been a large increase in alcohol pickup and delivery, and as a result, many alcohol brands will enter consumers’ homes for their first time ever due to social distancing. It is a huge opportunity to win over new consumers.”
About IZEA Worldwide, Inc.
IZEA Worldwide, Inc. (“IZEA”) operates IZEAx, the premier online marketplace that connects marketers with content creators. IZEAx automates influencer marketing and custom content development, allowing brands and agencies to scale their marketing programs. IZEA creators include celebrities and accredited journalists. Creators are compensated for producing unique content such as long and short form text, videos, photos, status updates, and illustrations for marketers or distributing such content on behalf of marketers through their personal websites, blogs, and social media channels. Marketers receive influential content and engaging, shareable stories that drive awareness. For more information about IZEA, visit https://izea.com/.
Safe Harbor Statement
All statements in this release that are not based on historical fact are “forward-looking statements” intended to qualify for the safe harbor from liability established by the Private Securities Litigation Reform Act of 1995. Forward-looking statements, which are based on certain assumptions and describe our future plans, strategies and expectations, can generally be identified by the use of forward-looking terms such as “may,” “will,” “would,” “could,” “should,” “expect,” “anticipate,” “estimate,” “believe,” “intend,” "likely," "projects," “plans,” "pursue," "strategy" or "future," or the negative of these words or other words or expressions of similar meaning. Examples of forward-looking statements include, among others, statements we make regarding expectations concerning IZEA’s ability to increase revenue and bookings, growth or maintenance of customer relationships, and expectations concerning IZEA’s business strategy. Forward-looking statements involve inherent risks and uncertainties which could cause actual results to differ materially from those in the forward-looking statements, as a result of various factors including, among others, the following: competitive conditions in the content and social sponsorship segment in which IZEA operates; failure to popularize one or more of the marketplace platforms of IZEA; uncertainty relating to the effects of COVID-19, our ability to establish effective disclosure controls and procedures and internal control over financial reporting; our ability to satisfy the requirements for continued listing of our common stock on the Nasdaq Capital Market; changing economic conditions that are less favorable than expected; and other risks and uncertainties described in IZEA’s periodic reports filed with the Securities and Exchange Commission. The forward-looking statements made in this release speak only as of the date of this release, and IZEA assumes no obligation to update any such forward-looking statements to reflect actual results or changes in expectations, except as otherwise required by law.
Martin Smith
IZEA Worldwide, Inc.
Phone: 407-674-6911
Email: ir@izea.com
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whytestocks
4 years ago
JUST IN: $IZEA MEDIA ALERT: Industry-First, Global Influencer Marketing Alliance Announcement
Orlando, Florida, Sept. 21, 2020 (GLOBE NEWSWIRE) -- IZEA Worldwide, Inc. (NASDAQ: IZEA ), the premier provider of influencer marketing technology, data, and services for the world’s leading brands, is providing the following media alert to industry press and trade organizations....
In case you are interested IZEA - MEDIA ALERT: Industry-First, Global Influencer Marketing Alliance Announcement