IZEA Acquires The Reiman Agency
July 25 2024 - 2:00PM
IZEA Worldwide, Inc. (NASDAQ: IZEA), a global leader in creator
marketing, today announced the addition of The Reiman Agency, an
innovative sports and celebrity marketing firm to its family of
companies. Alden Reiman, Founder and CEO of The Reiman Agency, has
been appointed Managing Director and will bring his extensive
experience and expertise to the role.
Alden Reiman is a seasoned executive with a distinguished career
in sports, media, and entertainment. As a former branding executive
at Creative Artists Agency (CAA) and the National Football League
(NFL), Reiman has developed a deep understanding of the sports
industry. His comprehensive experience includes working with top
athletes, teams, and brands across the NBA, NFL, MLB, and
collegiate sports.
“We are thrilled to welcome Alden Reiman and The Reiman Agency
to the IZEA family of companies,” said Ted Murphy, Founder and CEO
of IZEA. “Alden’s unparalleled expertise and track record of
success in sports and celebrity-based influencer marketing make him
the perfect addition. His team joining IZEA represents a
significant step forward in our strategy to expand our capabilities
and capture new opportunities across the Creator Economy.”
“I am tremendously excited to join IZEA,” commented Reiman.
“This is a remarkable opportunity to combine our strengths and
deliver innovative marketing solutions for brands leveraging
athletes and celebrities alike. The evolving landscape of
sports-oriented influencer marketing, especially with the
introduction of NIL, presents significant growth potential, and I
look forward to driving our shared vision forward.”
“We see tremendous potential in combining forces,” said Murphy.
“By leveraging our advanced technology and shared infrastructure,
The Reiman Agency will drive efficiencies and growth, positioning
us at the forefront of this evolution. We are committed to helping
creators and brands navigate the changing landscape and achieve
their respective goals.”
The financial terms of the transaction were not disclosed.
Olshan Frome Wolosky LLP served as legal counsel to IZEA
Worldwide, Inc. Jason Ziven and David Schwartz of Sanders Roberts
LLP served as legal counsel to The Reiman Agency.
About The Reiman AgencyThe Reiman Agency is a
boutique sports marketing firm known for its innovative strategies
and exceptional client service. The agency represents top athletes,
teams, and brands, providing comprehensive marketing solutions that
drive engagement and results.
About IZEA Worldwide, Inc.IZEA Worldwide, Inc.
(“IZEA”) is a marketing technology company providing software and
professional services that enable brands to collaborate and
transact with the full spectrum of today’s top social influencers
and content creators. The company serves as a champion for the
growing Creator Economy, enabling individuals to monetize their
content, creativity, and influence. IZEA launched the industry’s
first-ever influencer marketing platform in 2006 and has since
facilitated nearly 4 million transactions between online buyers and
sellers. Leading brands and agencies partner with IZEA to increase
digital engagement, diversify brand voice, scale content
production, and drive a measurable return on investment.
Safe Harbor StatementAll statements in this
release that are not based on historical fact are “forward-looking
statements” intended to qualify for the safe harbor from liability
established by the Private Securities Litigation Reform Act of
1995. Forward-looking statements, which are based on certain
assumptions and describe our future plans, strategies and
expectations, can generally be identified by the use of
forward-looking terms such as “may,” “will,” “would,” “could,”
“should,” “expect,” “anticipate,” “hope,” “estimate,” “believe,”
“intend,” “optimistic,” “likely,” “projects,” “plans,” “pursue,”
“strategy” or “future,” or the negative of these words or other
words or expressions of similar meaning. Examples of
forward-looking statements include, among others, statements we
make regarding expectations concerning IZEA’s ability to increase
revenue and bookings, growth or maintenance of customer
relationships, and expectations concerning IZEA’s business
strategy. Forward-looking statements involve inherent risks and
uncertainties which could cause actual results to differ materially
from those in the forward-looking statements, as a result of
various factors including, among others, the following: competitive
conditions in the content and social sponsorship segment in which
IZEA operates; failure to popularize one or more of the marketplace
platforms of IZEA; our ability to integrate the acquired business
of The Reiman Agency within expected timeframes and to achieve the
revenue, cost savings and earnings levels from such acquisition at
or above the levels projected; changing economic conditions that
are less favorable than expected; and other risks and uncertainties
described in IZEA’s periodic reports filed with the Securities and
Exchange Commission. The forward-looking statements made in this
release speak only as of the date of this release, and IZEA assumes
no obligation to update any such forward-looking statements to
reflect actual results or changes in expectations, except as
otherwise required by law.
- IZEA Acquires The Reiman Agency
Nicole O’Hara
IZEA Worldwide, Inc.
Phone: 407-674-6911
Email: pr@izea.com
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