JADE LJ International, Inc. (MM)

LJ International Inc. (LJI) (NASDAQ: JADE), a leading jewelry manufacturer and retailer, today announced that it will issue its Second Quarter 2010 financial results pre-market on Monday, August 9, 2010 followed by a conference call at 11:00 a.m. EST.

WHAT:     LJ International Inc. Second Quarter 2010 Earnings Conference Call
WHEN:     Monday, August 9, 2010 - 11:00 a.m. Eastern Standard Time
HOW:      Live via phone by dialing (877) 407-9210 and asking for the LJ
          International Inc. call.

Please call at least 10 minutes prior to the start time, or live over the Internet by visiting http://www.investorcalendar.com/IC/CEPage.asp?ID=160562

REPLAY: A teleconference replay of the conference call will be available through August 31, 2010 and may be accessed by calling 877-660-6853. Please use account #286 and conference ID #354162. Web cast replay available until November 9, 2010.

About LJ International Inc. LJ International Inc. (LJI) (NASDAQ: JADE) is engaged in the designing, branding, marketing and distribution of its full range of jewelry. It has built its global business on a vertical integration strategy, and an unwavering commitment to quality and service. Through its China-based ENZO retail chain stores, LJI is now a major presence in China's fast-growing retail jewelry market. As a wholesaler, it distributes to fine jewelers, department stores, national jewelry chains and electronic and specialty retailers throughout North America and Western Europe. Its product lines incorporate all major categories, including earrings, necklaces, pendants, rings and bracelets. For more information on the Company, visit the Company's website at www.ljintl.com.

Cautionary Note Regarding Forward-Looking Statements: This press release may contain "forward-looking statements" within the meaning of the U.S. Private Securities Litigation Reform Act of 1995. Forward-looking statements can be identified by words such as "anticipates," "intends," "plans," "seeks," "believes," "estimates," "expects" and similar references to future periods. Forward-looking statements are based on our current expectations and assumptions regarding our business, the economy and other future conditions. Because forward-looking statements relate to the future, they are subject to inherent uncertainties, risks and changes in circumstances that are difficult to predict. Our actual results may differ materially from those contemplated by the forward-looking statements. They are neither statements of historical fact nor guarantees or assurances of future performance. We caution you therefore against relying on any of these forward-looking statements. Factors that could cause actual results to differ materially from such statements, as well as additional risk factors, are detailed in the Company's most recent filings with the Securities and Exchange Commission. Any forward-looking statement made by us in this press release speaks only as of the date on which it is made. We undertake no obligation to publicly update any forward-looking information contained in this press release or with respect to the announcements described herein, except as may be required by law.

Contacts Corporate: Mr. Ringo Ng Chief Financial Officer LJ International Inc. Tel: 011-852-2170-0018 Email Contact www.ljintl.com Investor Relations: Ms. Jennifer K. Zimmons Email Contact Richard Cooper Email Contact Managing Director/Chairman Strategic Growth International, Inc. Tel: 212-838-1444 www.sgi-ir.com