LJ International Inc. Chairman and CEO Provides Insight On Positive Performance and Future Growth in Special Letter to Sharehold
June 02 2004 - 10:15AM
PR Newswire (US)
LJ International Inc. Chairman and CEO Provides Insight On Positive
Performance and Future Growth in Special Letter to Shareholders
Company Expects Expansion Strategy in China and Sales to TV
Shopping Channels to Boost Revenues and Earnings Growth HONG KONG
and LOS ANGELES, June 2 /Xinhua-PRNewswire-FirstCall/ -- LJ
International, Inc. (NASDAQ:JADE), one of the fastest-growing fine
jewelry companies in the world, today announced that it has issued
a Special Letter to Shareholders in an effort to update existing
LJI investors on the current status of the Company, and more
importantly, management's perspective on the Company's future
growth outlook. The text from the letter follows: Dear Shareholder,
Once again, I have the pleasure of providing you with an update on
the performance and prospects of LJ International, Inc.
(NASDAQ:JADE). This is my way not only of keeping you informed
about the Company but thanking you as well. LJI puts enormous value
on your investment. Not only that, but we make it our highest
priority to make that investment pay off in rising share values.
And on that score I would like to start off with some very positive
news about our recent performance. As those of you who have
invested with us for some time and have been following our stock
closely know, the past year has been richly rewarding for patient
LJI investors. As I write this (early in May 2004), the share price
has risen 173% (or 2.7 times) in the past 12 months (from the end
of 2002 to the end of 2003, it nearly tripled, with an increase of
182%). The latest results include the effect of the sharp slump in
China-based stocks during April 2004, touched off by the Chinese
government's moves to cool down the nation's economic growth. Even
after that downturn, LJI has been a very profitable investment.
Results Exceed Expectations Why? The answer is that LJI has been
delivering superior financial performance -- by which I mean
results that have exceeded both internal and market expectations.
The year 2003 was notable for consistent out-performance of our
sales projections, even after these had been raised more than once.
Last October, we hiked our full-year revenue guidance from $50
million to $53 million. The next month, we raised it to $54.4
million. In February of this year, we raised it once again, to
between $56.2 million and $57.2 million. Full-year revenue came in
well over that range, hitting $58.2 million -- 26% above the 2002
total -- with net income of $1.8 million, or 19 cents per fully
diluted share. That sales surge has continued in the first quarter
of this year. We recently reported sales for the quarter of $14.5
million, up 30% from the first quarter of 2003 and at the top range
of our earlier guidance. What those sales figures show is that LJI
can once again be considered a growth company, by design as well as
by its track record. The 26% revenue increase in 2003 and the 30%
year-over-year rise in the first quarter of 2004 positioned the
Company at a growth rate close to the pace it achieved in its early
years as a Nasdaq-listed company a decade ago. Not every quarter or
every year may show such robust expansion, but the refocusing of
LJI in the early 2000s has clearly produced the results we were
seeking. Company Diversifies in Products, Channels What's different
from those earlier boom years is that LJI is more broadly
diversified in both its product lines and distribution channels.
Where once we depended heavily on sales to one home shopping
network in the U.S., we now sell to the three largest, along with
two-thirds of the 40 largest retail jewelry chains, major
department and discount stores, kiosks for online sales and a wide
range of outlets in Europe, Australia and Asia. Our product line
has expanded from medium-priced semi-precious stones to a full
range of fine jewelry, including gold, pearls, diamonds and
precious stones set in yellow gold, white gold, platinum and
sterling silver. We incorporate all the main categories sought by
large retailers, including earrings, necklaces, pendants, rings and
bracelets. In other words, we are much better able to reach more
customers in more locations, and to meet their needs as fashions
and economic conditions change. The EPS of $0.19 in 2003 was also a
significant sign of our successful growth strategy as it
represented a swing of $1.03 per share from the loss of ($0.84) per
diluted share in 2002 (a ($0.17) loss before write-downs of
inventory). In the first quarter we recorded our seventh straight
quarter in the black, with earnings per fully diluted share of
$0.04 (same as a year earlier) and a 32% year-over-year increase in
operating income (the flat EPS comparison was due mainly to a
larger number of share outstanding and dilutive share potential,
plus non-operating factors such as higher interest costs). We are
expecting sales growth will be directly going to the bottom line
and increase EPS in the coming years. LJI has been maintaining a
strong balance sheet. At the end of the first quarter of 2003, we
had cash and cash equivalents of approximately $11.9 million (with
unrestricted cash of $5.3 million) and just $73,000 in long-term
debt. China Expansion to Boost 2004 Financial Results We
accomplished this sharp improvement over the past several quarters
by introducing new product lines, signing up new customers and
increasing our order flow from new customers. We will continue to
do so in 2004, but this year we also expect to start seeing the
impact of our entry into China's retail jewelry market. During 2003
we were mostly laying the groundwork for a major push into that
market. This year, the financial results of that work should become
clear. For the past several months, we have been moving to open new
sales channels and introduce our products to the Chinese consumer.
In January, we announced the opening of our first showroom in Hong
Kong's jewelry district and more recently announced that this
showroom has realized initially monthly revenues of $50,000, and
this without any major advertising. In January we also announced
that we received the approval of the Chinese government to expand
our product lines into China. This event was probably the most
important single step so far in the execution of our expansion
plans. We are also proceeding with plans to market our Lorenzo line
of upscale jewelry through franchises and e-Motion Gallery
online-sales kiosks throughout China. China's jewelry market is
estimated at $12 billion a year and (like the country as a whole)
is growing fast, at a double digit rate, than more mature markets
in the U.S. and Europe. Partnering With Major Chinese Retailers
More recently, in May, we announced two new major marketing
initiatives in China. One is a memorandum of understanding to
market and sell our jewelry through a joint venture with China
Commerce Group a leading China-based operator of several retail
outlets including the upscale 'China Friendship Shops,' Hualian
Department Stores and Juntai Department stores, among others. The
other is a new strategic vendor partnership under which are now
selling jewelry featuring colored stones through the global
retailer Carrefour. Carrefour is the second largest retailer in the
world and the operator of 35 giant 'hypermarkets' in China. Under
our new agreement, we began selling our jewelry products in
February at the Carrefour hypermarket in Shanghai. We are now one
of two exclusive jewelry suppliers to that retail chain in China.
We have also made a major move this year into Australia. In January
we announced that we had received initial orders from that nation's
largest home shopping network. And let's not forget our largest
market, North America. In March of this year, we announced that we
had received a $1.3 million order for colored-stone jewelry from
one of the largest warehouse club chains in the U.S. Chinese Growth
Outlook Remains Strong As I'm sure you know, China made news
recently in the investment community when its leadership warned
that the nation's current growth rate was putting the economy in
danger of overheating. Chinese stocks took a sharp hit from this
news, and you may well be wondering at this point how the prospect
of a slower-growing China might affect our results there. No one
can predict the future, of course, but I think it is important to
put the Chinese economic concerns in perspective. By standards of
industrialized nations such as the U.S., 'fast' growth in China is
fast indeed. In the first quarter of 2004, the GDP there grew at an
annual rate 9.7%. Slowing this down by two or three percentage
points (if that is in fact what the government has in mind) would
still leave growth at a still-brisk pace of more than 6%. The
consumer jewelry market, the part of the economy that interests us,
is also so large already -- and we think largely untapped -- that
we expect to have plenty of room to grow as our retail outlets
reach more newly affluent Chinese citizens. I am not saying that
the future is free of storm clouds or that the jewelry business is
not intensely competitive. The world economy can take a downward
turn with little or no warning -- remember the year 2000 -- and
we're hardly the only jewelry company to have discovered China or
other exciting markets. However, I do think we have honed our 'Mine
to Market' vertical integration strategy to such a degree that we
can compete successfully even in weak conditions, and the markets
we target today are anything but weak. Come what may, LJI has never
been as well prepared as it is now to ride out rough spots and --
which we believe to be more the likely scenario -- seize golden
opportunities. Yours truly, Yu Chuan Yih Chairman and Chief
Executive Officer If you would like to be added to LJI's investor
email lists, please contact Haris Tajyar with Investor Relations
International at . About LJ International LJ International, Inc.
(LJI) is a publicly-owned company, based in Hong Kong and the U.S.,
engaged in designing, branding, marketing and distributing a full
range of fine jewelry. It has built its global business, currently
one of the fastest-growing in the jewelry industry, on a vertical
integration strategy and an unwavering commitment to quality and
service. LJI distributes to fine jewelers, department stores,
national jewelry chains and electronic and specialty retailers
throughout North America and Western Europe, with a growing retail
presence in China through stores and e-shopping sites. Its product
lines incorporate all major categories sought by major retailers,
including earrings, necklaces, pendants, rings and bracelets. It
trades on the NASDAQ National Market under the symbol JADE. For
more information on LJI, please visit the Company's Web site at
http://www.ljintl.com/ . Forward looking statement: Except for the
historical information, the matters discussed in this news release
may contain forward-looking statements, including, but not limited
to, factors relating to future sales. These forward-looking
statements may involve a number of risks and uncertainties. Actual
results may vary significantly based on a number of factors,
including, but not limited to, uncertainties in product demand, the
impact of competitive products and pricing, changing economic
conditions around the world, release and sales of new products and
other risk factors detailed in the company's most recent annual
report and other filings with the Securities and Exchange
Commission. For more information, please contact: AT LJI: Betty Ho
Vice President, Corporate Development Tel: +852-2170-0001 Email: AT
INVESTOR RELATIONS INTL: Haris Tajyar Managing Partner Tel:
+1-818-382-9702 Email: DATASOURCE: LJ International, Inc. CONTACT:
Betty Ho of LJI, +852-2170-0001, or ; or Haris Tajyar of INVESTOR
RELATIONS INTL, +1-818-382-9702, or , for LJI Web Site:
http://www.ljintl.com/
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