Jacada Ltd. (Nasdaq: JCDA), a leading provider of unified desktop and process optimization solutions for customer service operations, today announced that it has named Richard Stern as Senior Vice President of Global Marketing.

Mr. Stern has more than 15 years of experience in successfully leading global marketing, product management and new business development initiatives. Most recently, Mr. Stern served as Senior Vice President, Growth Telecom for SpinVox, a leading global speech technology company that delivers voice-to-text services for telecommunications providers and enterprises. Prior to that, he served as Vice President, Marketing and Business Development for uReach Technologies, a messaging, call processing and billing software solution provider.

“Richard is a very strong addition to the Jacada executive team. His expertise in understanding markets, messaging and product innovation will be invaluable to us as we take Jacada to the next level,” said Tom Clear, chief executive officer for Jacada. “Under Richard’s leadership, our marketing group will deliver innovative new product solutions that solve key business pains and meet real needs in our target markets. They will also execute the demand programs necessary to deliver a solid pipeline. We are all looking forward to working with Richard and are thrilled that he has joined our team.”

“I’m so pleased to be part of the Jacada team,” said Richard Stern, senior vice president of global marketing, for Jacada. “Customer satisfaction is a top priority for businesses around the globe and it’s exciting to join a company whose solutions have such an immediate and positive impact in such a critical area. The Jacada unified desktop solution allows companies to reduce costs while improving customer retention and satisfaction – it’s one of the smartest investments a company can make. I look forward to working with the team here to deliver that solution to the marketplace.”

About Jacada

Jacada is a leading global provider of unified service desktop and process optimization solutions that simplify and automate customer service processes. By bridging disconnected systems into a single, intelligent desktop, Jacada solutions create greater operational efficiency and increase agent and customer satisfaction. Founded in 1990, Jacada operates globally with offices in Atlanta, Georgia; Herzliya, Israel; London, England and Munich, Germany. Jacada can be reached at www.jacada.com.

Forward Looking Statement

This news release may contain forward-looking statements as that term is defined in the Private Securities Litigation Reform Act of 1995. The words "may," "could," "would," "will," "believe," "anticipate," "estimate," "expect," "intend," "plan," and similar expressions or variations thereof are intended to identify forward-looking statements. Investors are cautioned that any such forward-looking statements are not guarantees of the future performance and involve risks and uncertainties, many of which are beyond the Company’s ability to control. Actual results may differ materially from those projected in the forward-looking statements as a result of various factors including the performance and continued acceptance of our products, general economic conditions and other Risk Factors specifically identified in our reports filed with the Securities and Exchange Commission. The Company undertakes no obligation to update or revise any forward-looking statement for events or circumstances after the date on which such statement is made. Jacada is a trademark of Jacada Inc. All other brands or product names are trademarks of their respective owners.

Jacada is a trademark of Jacada Ltd. All other brands or product names are trademarks of their respective owners.

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