Follett Higher Education Group Delivers Instant Promotions and Offers via Mobile Phone
April 28 2011 - 5:06PM
Business Wire
CopiaMobile™ announced today that customer Follett Higher
Education Group® will deploy its latest innovation in mobile
marketing at select locations this fall. The program uses existing
point-of-sale software from JDA® Software Group, Inc., paired with
CopiaMobile’s patent pending technology, to distribute rewards and
incentives via mobile phone to Follett Higher Education Group
consumers enrolled in the program.
Designed to appeal to retailers, brands and restaurants, the
CopiaMobile mobile marketing solution delivers individual, targeted
offers directly to the consumer that are redeemable in-store where
purchasing decisions are made. The solution also offers retailers
real-time data, which allows for data-driven marketing management
of consumer buying behaviors as well as previously immeasurable
redemption analytics.
“Serving college students demands that Follett stay on top of
the latest marketing and technology trends,” said Joe Skaggs, vice
president of marketing at Follett Higher Education Group. “With the
rapid adoption of smartphones and other mobile technology, it was
essential to develop new strategies in these channels to ensure we
are providing the best service to our consumers.”
Follett is introducing the mobile incentive program through a
pilot program at five of its collegiate bookstores this year.
Following a successful pilot, the company plans to expand the
program to additional locations.
“Mobile devices are reshaping the way retailers communicate with
their customers,” said Wayne Usie, senior vice president, retail at
JDA Software. “New technologies deployed by CopiaMobile and Follett
provide incredible data to both retailers and their manufacturers.
This rich information helps drive valuable insights from consumer
purchasing decision drivers to support optimal inventory
decisions.”
At the upcoming JDA FOCUS on May 1-4 in Orlando’s Swan &
Dolphin Resort, CopiaMobile will participate in a panel
presentation with Follett entitled “Trends and Futures in In-Store
Mobility.” The session will provide insight into the opportunities
and challenges of adopting a mobile solution and reviews ways to
connect with consumers using mobile devices.
“Promotions and consumer opted-in incentives are rapidly
shifting from print media to the hand-held device,” said Scott
Hines, president of CopiaMobile. “Copia’s technology will have a
major impact in helping to influence purchasing behavior and we
look forward to partnering with companies like Follett to better
segment and target direct marketing offers.”
To learn more about CopiaMobile’s solutions or to request a demo
visit http://www.copiamobile.com/, email connect@copiamobile.com or
call 480-264-7779.
Related News:
CopiaMobile Launches Convenient and Effective Mobile Coupon
Solution for Consumers, Retailers, and Advertisers
About Follett Higher Education Group
Follett Higher Education Group of Oak Brook, Illinois, is the
leading provider of bookstore services and the foremost supplier of
used books in North America. Follett services five million students
and over 400,000 faculty members through more than 900 stores.
Follett also services more than 1,600 independent campus stores
with its wholesale services, and has the most visited ecommerce
collegiate website, efollett.com, that provides services and
products through a network of more than 900 campus stores.
About JDA Software Group
JDA® Software Group, Inc. (NASDAQ: JDAS), The Supply Chain
Company®, is the leading provider of innovative supply chain
management, merchandising and pricing excellence solutions
worldwide. JDA empowers more than 6,000 companies of all sizes to
make optimal decisions that improve profitability and achieve real
results in the discrete and process manufacturing, wholesale
distribution, transportation, retail and services industries. With
an integrated solutions offering that spans the entire supply chain
from materials to the consumer, JDA leverages the powerful heritage
and knowledge capital of acquired market leaders including i2
Technologies®, Manugistics®, E3®, Intactix® and Arthur®. JDA’s
multiple service options, delivered via the JDA® Private Cloud,
provide customers with flexible configurations, rapid
time-to-value, lower total cost of ownership and 24/7 functional
and technical support and expertise. To learn more, visit
www.jda.com or e-mail info@jda.com.
About CopiaMobile
CopiaMobile is leading the charge in helping brands, retailers
and restaurants manage their mobile marketing efforts from the
front to the back and everything in between. Based in Scottsdale,
Arizona, our mission is to fundamentally change the way that
consumers and retailers interact within the brick and mortar store
environment. CopiaMobile patent pending technology enables the
consumer mobile phone to redeem offers at the point of sale
allowing the retailer, brand or restaurant to close the mobile
marketing loop by tracking the offer from creation to redemption.
The management team has 50+ years of experience helping retailers
maximize profitability on more than $500 billion in retail sales
though marketing and technology solutions for ecommerce and
in-store management systems. More information can be found at
www.copiamobile.com.
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respective owners.
Tags: Mobile Coupons, Mobile Marketing, Mobile Advertising,
Retail, Retail Marketing, Supply chain Management, CopiaMobile, JDA
Software, JDAS, Follett, FHEG
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