New 'Shark Bait' ICEE dessert available now
through Sept. 3
NASHVILLE, Tenn., July 25,
2023 /PRNewswire/ -- ICEE fans can sink their
teeth into a chilly new ICEE dessert at Golden Corral restaurants
nationwide in celebration of Shark Week.
Just in time for Shark Week, the
limited-edition Shark Bait ICEE is the base of a new dessert for
Golden Corral diners.
Released just in time for the annual celebration, the
limited-edition Shark Bait ICEE flavor is swimming to tables as the
base of a new dessert for Golden Corral diners. Available now
through Sept. 3, the refreshing
ICEE® Fanta® Blue
Raspberry flavor has been renamed 'Shark Bait' and can be topped
with creamy vanilla soft serve ice cream, gummy sharks, and
finished with a drizzle of strawberry sauce for a fin-tastic
dessert.
"We are excited to partner with Golden Corral to launch this
fin-tastic new dessert," said Natalie
Peterson, Vice President of Marketing at The ICEE Company.
"We love it when restaurants get creative with ICEE, with
innovative and fun ways to serve it up to their customers in new
formats. For those looking to feel like a kid again during Shark
Week, this sweet, tasty treat is the perfect dessert to sink your
teeth into."
"ICEE has been a great partner to Golden Corral," said
Skip Hanke, Chief Marketing Officer
at Golden Corral. "Our guests love ICEE desserts, and we are
confident they will love this new Shark Bait dessert."
ICEE, a subsidiary of J&J Snack Foods Corp. (NASDAQ: JJSF),
has been a household name since 1967, establishing its own category
in the food and beverage market and becoming the number one brand
in frozen beverages.
Shark Bait ICEE is one of six new flavor releases under the "I
See" Animals product line that launched earlier this year.
About The ICEE Company
Founded in 1967, The ICEE Company is the leader and innovator in
the frozen beverage industry, offering the most comprehensive
frozen beverage package and service network in the beverage and
foodservice categories. The brand portfolio includes ICEE,
SLUSH PUPPiE, PARROT-ICE fruit smoothies, THELMA's frozen lemonade,
and frozen cocktails. The ICEE Company is also a major service
provider to the foodservice category through ICEE Managed
Service. The ICEE Company is a subsidiary of J&J
Snack Foods Corp. (NASDAQ-JJSF), and operates Service Centers
throughout the United States,
Mexico, Canada. ICEE is distributed globally across
Europe, China, Central
America, the GCC and Australia.
About J&J Snack Foods Corp.
J&J Snack Foods Corp. (NASDAQ: JJSF) is a leader and
innovator in the snack food and frozen beverage industry. For over
fifty years, the company has specialized in delicious snack and
beverage brands for foodservice and retail segments, serving up fun
across the U.S. market. J&J Snack Foods' core brands include
SUPERPRETZEL, the #1 soft pretzel brand, ICEE and SLUSH PUPPIE
frozen beverages, and Dippin' Dots, the original beaded ice cream.
The company's broad brand portfolio also includes LUIGI'S Real
Italian Ice, MINUTE MAID* frozen ices, WHOLE FRUIT frozen fruit
bars, DOGSTERS ice cream style treats for dogs, ¡Hola! Churros, THE
FUNNEL CAKE FACTORY funnel cakes and fries, and bakery brands
including MARY B'S, DADDY RAY'S, COUNTRY HOME BAKERS, and HILL
& VALLEY. For more information, please visit
http://www.jjsnack.com.
About Golden Corral
Founded in 1973 and based in Raleigh,
N.C., Golden Corral is the nation's largest grill-buffet
restaurant chain. Golden Corral
strives to make pleasurable dining affordable for all families.
While its commitment begins each day with preparing delicious food,
Golden Corral also believes in providing outstanding hospitality
and giving back. Service to others is a hallmark of the Golden
Corral brand. Golden Corral
restaurants nationwide have long been strong supporters of the U.S.
Military and DAV (Disabled American Veterans). Golden Corral is also the founding sponsor of Camp
Corral, a 501 (c) (3) tax-exempt, nonprofit corporation, which
provides free, one-of-a-kind summer camp experiences for children
of wounded, injured, ill or fallen service members. For more
information, visit goldencorral.com and follow Golden Corral on
Facebook, Instagram, and Twitter.
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SOURCE The ICEE Company
