JAMDAT Mobile Appoints Bob Aniello Vice President of Marketing
November 11 2005 - 12:05PM
Business Wire
Global wireless entertainment publisher JAMDAT Mobile Inc.
(NASDAQ:JMDT) announced today the appointment of Bob Aniello as
Vice President of Marketing. Aniello will oversee brand, product
and channel marketing functions. Aniello has more than 15 years'
experience building global brands. Prior to joining JAMDAT, he
spent five years at Mattel where he held several key positions,
including Vice President of Marketing for the Hot Wheels brand, as
well as Director of Mattel Interactive, overseeing the business of
mobile content, video games and new interactive platforms. Before
Mattel, Aniello served as Vice President of Marketing for
Electronic Arts where he was responsible for the launch of several
key franchises on Playstation 2 including SSX, Need For Speed and
NBA LIVE titles. Earlier in his career, Aniello held the position
of Senior Director of Marketing for The Topps Company, makers of
Bazooka bubble gun and sports trading cards. "Bob is a consumer
marketing expert who has a track record of successfully building
global brands," said Minard Hamilton, Executive Vice President of
Sales and Marketing, JAMDAT Mobile Inc. "Bob is an outstanding
addition to the JAMDAT management team." "It is an exciting
opportunity to work with an exceptional management team," said
Aniello. "Mobile gaming continues to grow and JAMDAT's leadership
position in this space presents enormous opportunities for the
future." About JAMDAT Mobile JAMDAT Mobile Inc. is a global
publisher of wireless entertainment applications, including games,
ring tones, images and other content. JAMDAT's application
portfolio is based on original and licensed intellectual properties
and includes JAMDAT Bowling, Tetris(R), Downtown Texas Hold 'Em,
Lemonade Tycoon(R), Bejeweled(R), The Lord of the Rings(R), Tony
Hawk's(R) Underground and Scrabble(R). JAMDAT distributes its
applications through wireless carriers around the world. For more
information, please visit www.jamdat.com. Safe Harbor Statement -
JAMDAT Mobile Inc. This press release may include forward-looking
statements within the meaning of the Private Securities Litigation
Reform Act of 1995, including statements related to anticipated
revenues, expenses, earnings, operating cash flows, the outlook for
JAMDAT's markets and the demand for its products. Factors that
could cause JAMDAT's actual results to differ materially from these
forward-looking statements include its ability to integrate the
acquisition of Blue Lava Wireless, anticipated growth in the
handset market, its ability to effectively market and sell products
in diverse market segments, its reliance on a limited number of
products and third-party vendors and distributors, its ability to
expand studio operations, increases in fulfillment costs,
disruptions to information technology systems, unpredictable events
and circumstances relating to international suppliers, increased
competition, government regulatory action and general economic
conditions. Please refer to JAMDAT's reports and filings with the
Securities and Exchange Commission for a further discussion of
these risks and uncertainties. Readers are cautioned not to place
undue reliance on forward-looking statements, which speak only as
of the date they are made. JAMDAT undertakes no obligation to
update publicly any forward-looking statements to reflect new
information, events or circumstances after the date they were made
or to reflect the occurrence of unanticipated events. (C)2005
JAMDAT Mobile Inc. JAMDAT, JAMDAT Mobile and the bubbles logo are
trademarks of JAMDAT Mobile Inc.
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