Game On. Virgin Mobile Serves Up Brand New, Youth-Relevant Suite of
Downloadable Games to Its Customers Wireless Provider Teams Up with
MVPs of the Mobile Gaming Industry WARREN, N.J., Oct. 18
/PRNewswire/ -- If idle hands are the devil's workshop, then Virgin
Mobile USA is making sure its customers have plenty to keep theirs
busy. The nation's top wireless provider to the youth market today
announced the launch of a new suite of downloadable mobile gaming
content. For its gaming debut, Virgin Mobile's platform will
feature more than 20 downloadable games, ranging from sports,
racing, puzzles, shooters, action, casino games and "old school,"
arcade-style offerings. "Our debut set of games has Virgin Mobile
customers covered, whether they're serious gamers or just looking
to casually pass some time," said Howard Handler, chief marketing
officer of Virgin Mobile USA. "And, we will continue to add
relevant titles to our catalog and take the overall gaming
experience to the next level for our customers." Virgin Mobile's
array of new games takes advantage of the higher-speed and
higher-bandwidth capabilities of its brand new 3G platform,
launched at the end of September. Its newest handset -- the Flasher
V7 camera phone -- will be the first phone in Virgin Mobile's
lineup to plug into these 3G network capabilities, and, therefore,
the first to offer users access to all the new games. "We've tapped
some of the top mobile gaming companies to shape a catalog that
really meshes with the interests of our user base," said Handler.
"Unlike other carriers, we will not be throwing everything, plus
the kitchen sink, into our gaming mix." Strong Roster of Mobile
Gaming Partners Helping Virgin Mobile get its game on are four of
the industry's top names in mobile gaming: Airborne Entertainment;
Digital Bridges; JAMDAT Mobile Inc.; and THQ Wireless, Inc. Below
is an overview of each partner's initial contributions: Airborne
Entertainment Ltd.: * Ben Chase, Treasure Hunter - Help Ben face
off against poisonous snakes, ravenous tigers and mummies as you
guide him through over a dozen challenging levels. * Boulder Dash
ME- All the excitement, challenges and physics of the original
game, now on your phone. * MAXIM To Go Bull Buster - Step into the
saddle with MAXIM To Go Bull Buster, the mobile mechanical bull
game that takes MAXIM hotties for the ride of their lives! *
Skateboard Park Tycoon - Start with an empty parking lot and end
with your master skatepark. Digital Bridges Ltd.: * Gauntlet -
Experience the magic and mayhem of Gauntlet as one of four mighty
heroes. JAMDAT Mobile Inc.: * JAMDAT Basketball - Slam dunk!
Dynamic one-on-one basketball action on your wireless phone. *
BEJEWELED - Popcap's Internet puzzle game puts a wealth of
gem-matching fun at your fingertips. * JAMDAT Blackjack - Great
blackjack action on your wireless phone. * JAMDAT Bowling - Do you
have what it takes to roll a perfect 300? * Collapse -The popular
Internet puzzle game by Gamehouse goes mobile. * Pitfall! - The
wireless version of the classic hit! Guide Pitfall Harry through
more than 200 perilous jungle screens. * JAMDAT Football -
Touchdown! Be the ultimate armchair quarterback. * JAMDAT Solitaire
- The timeless classic is now on your wireless phone. * Text Twist
- Think of as many words as you can with the letters you have,
while you try to beat the clock in this wireless version of the
Gamehouse title. THQ Wireless: * Moto GP 2 - The highly-anticipated
sequel to one of the most popular mobile phone games. * Rootbeer
Tapper - Serve them up ice cold, partner! The classic arcade game
available for the first time ever on your wireless phone. *
SpongeBob Darts - Come down to the pineapple under the sea for a
game of darts! * Snood - Test your intellect by freeing the trapped
Snoods. * Worms - A fun mix of skill, strategy and old-school
arcade elements. * WWE Hardcore - Become one of your favorite WWE
Superstars and go for the pin! Sweet New "Suite" of Content All
Virgin Mobile customers already have access to VirginXtras -- a
suite of content designed to amuse, distract and amaze. Customers
can set up the Virgin Mobile-pioneered Rescue Ring to get out of a
sticky situation. They can identify a song they hear on the radio
with the popular new SongID feature. And they can browse exclusive
content from *MTV and Comedy Central -- such as TRL Video Voting,
the Rock Paper Schizzle game or ringtones from those wacky "Crank
Yankers." The launch of Virgin Mobile's new 3G network capabilities
allows its customers to access a new high-octane level of content
that called "VirginXL." This sweet new suite of content takes
advantage of bigger bandwidth and faster data speeds to serve up
this array of downloadable, full-color games, as well as
wallpapers, screensavers and more. While the Flasher V7 is
currently the only handset in the Virgin Mobile line with access to
VirginXL, select new handsets added to the mix will also have full
capabilities. Virgin Mobile customers with the new Flasher V7
handset can explore and download all the new features in the
VirginXL section of http://www.virginmobileusa.com/. The VirginXL
portion of the Web site also details instructions for downloading
games and pricing. Virgin Mobile customers will pay a one-time fee
from $3.99 to $5.99 per each game downloaded, depending on the
title. This fee will be debited directly from the customer's Pay As
You Go balance. About Virgin Mobile USA, LLC: Launched nationally
in July of 2002, Virgin Mobile USA, LLC has redefined and set the
pace for the entire prepaid wireless category. More than two
million wireless users have chosen Virgin Mobile's Pay As You Go
service with no contracts and no hidden fees. In addition, J.D.
Power and Associates has recognized Virgin Mobile for providing "An
Outstanding Customer Service Experience" under its Certified Call
Center Program(SM). The nation's first mobile virtual network
operator (MVNO), Virgin Mobile is a joint venture between Sir
Richard Branson's Virgin Group and Sprint, which operates the
largest 100-percent digital, nationwide PCS wireless network in the
United States. It is the first wireless provider to focus
exclusively on the needs and desires of the youth. All Virgin
Mobile customers have access to VirginXtras -- a host of music,
entertainment and fun lifestyle features, including exclusive
content from strategic partner MTV: Music Television. Customers
with 3G-enabled phones also have access to VirginXL -- the
high-octane version of VirginXtras featuring picture messaging,
downloadable games and more. Virgin Mobile phones are available
direct on the Web at http://www.virginmobileusa.com/; at
888-322-1122; or, at more than 14,000 locations, including
Amazon.com, Best Buy, Coconuts, CompUSA, F.Y.E., Media Play, Rite
Aid, Safeway, Sam Goody, Sprint Stores, Strawberries, Target
Stores, Wal*Mart, Virgin Megastores and select college bookstores.
Top-Up cards are also available at more than 48,000 locations,
including Circle K, CVS and 7-Eleven stores. About Airborne:
Airborne Entertainment is a leading publisher of entertainment
content for mobile phones. The company creates, packages, and
distributes games, lifestyle applications, messaging services,
ringtones and graphics in conjunction with the world's most
recognizable media and consumer brands. Airborne's distribution
network comprises all tier-one North-American mobile operators,
reaching nearly 100% of enabled mobile subscribers, as well as a
growing number of mobile subscribers in foreign markets. For more
information, please visit http://www.airborne-e.com/. About Digital
Bridges: Founded in 1998, Digital Bridges is a world leader in the
creation and distribution of mobile entertainment solutions. An
industry pioneer, Digital Bridges provides the best in mobile
entertainment to a global distribution network of operators,
portals, retailers, interactive TV channels and other e- commerce
outlets, representing over 400 million subscribers worldwide. The
company possesses a unique combination of mobile technology,
development and publishing expertise, and works with many of the
world's leading media and entertainment brands including Crash
Bandicoot(TM), Rollerball(TM), Robocop(TM), The Pink Panther(TM),
Platoon(TM), The Fast and the Furious(TM), Weakest Link, Space
Invaders(R), EA SPORTS(TM) FIFA Football 2004 Mobile International
Edition and EA SPORTS(TM) Tiger Woods PGA TOUR(R) 2004. UNITY, the
company's best-in-class technology platform, supports all current
and future mobile standards, protocols, technologies and operating
systems. Digital Bridges' investors include Apax Partners, Argo
Global Capital and Openwave Systems Inc. Digital Bridges has its
commercial and publishing headquarters in London, with technology
& production divisions in Dunfermline, Scotland, as well as
sales offices in Paris and New York. For more information, please
call +44 (0)20 7901 1760 or visit us at our corporate site
http://www.digitalbridges.com/ , our games publishing site
http://www.dbigames.com/ or our mobile games retail packs site
http://www.dbiplay.com/ About JAMDAT MOBILE: JAMDAT Mobile Inc.
(NASDAQ:JMDT) is a global publisher of wireless entertainment
applications, including games, ring tones, images and other
content. JAMDAT's application portfolio is based on original and
licensed intellectual properties and includes JAMDAT Bowling,
Lemonade Tycoon(TM), Bejeweled, The Lord of the Rings(R), Tony
Hawk's(R) Underground and Scrabble(R). JAMDAT distributes its
applications through wireless carriers, including AT&T
Wireless, China Mobile, Cingular, mm02, Nextel, NTT DoCoMo, Orange,
Sprint, Telefonica Moviles, T-Mobile, Verizon Wireless, Virgin
Mobile and Vodafone. For more information, please visit
http://www.jamdat.com/ About THQ Wireless: THQ Wireless(TM) Inc., a
subsidiary of THQ Inc. (NASDAQ:THQI), is a pioneer in mobile
entertainment with an expansive catalog of licensed and original
content including products based on the WWE(TM), professional
sports leagues, MotoGP, Worms(R) and popular Nickelodeon
properties. Headquartered in Los Angeles, THQ Wireless has offices
in London, Zurich, Madrid, Germany, Helsinki, Singapore and Beijing
with distribution agreements through wireless carriers, operators,
device manufacturers and retailers worldwide. Further information
can be found at http://www.thqwireless.com/. DATASOURCE: Virgin
Mobile USA CONTACT: Anne Green, +1-212-455-8017, , or Faye
Nikolaidis, +1-212-455-8078, , both of CooperKatz & Co., for
Virgin Mobile USA Web site: http://www.virginmobileusa.com/
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